This 'Maximising Prospects in Hair Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Key Findings
Strong growth expected in Asia Pacific
North America, Western Europe and Japan are seeing slow growth, with high per capita spend limiting further growth opportunities. Other Asia Pacific markets, such as China and Indonesia, are forecast strong growth, as they grow from lower usage rates and greater access to niche brands with premium qualities.
Conscious hair care develops, with a focus on purpose
Animal cruelty-free, recycled and recyclable packaging, and sustainably sourced ingredients are gaining prominence in conscious hair care, while demand for inclusive brands which place social Purpose Over Profit is growing.
Digitalisation grows communities and supports personalisation
Digitalisation is accelerating post COVID-19, with community building and social shopping supporting this. Companies must maintain their built communities and develop omnichannel capabilities, while improved technology will enable personalisation to support value sales growth.
Hair care goes Back-To-Basics
Consumers are adopting a Back-To-Basics approach to hair care, with an emphasis on efficacy, as consumers have less disposable income following COVID-19.
“Skinification” drives health focus
Demand for healthy looking hair is on the rise, with scalp health, the microbiome, skin-influenced ingredients, bond-building and ingestibles developing in this space. Ayurvedic hair care and emotional wellbeing remain mostly untapped, with more consumers seeking holistic propositions.
Premiumisation, expansion and demographic targeting key to growth
Investment in premium brands and traits can cut across key industry themes driving growth and market perception, while expansion in lifestyle propositions and high-growth markets can solve issues of stagnation. Catering to the needs of overlooked baby boomers offers opportunities, while brands must connect with Gen Z through social media.
Product coverage:
Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Conclusions and Recommendations
Key recommendations
