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Global Mobile Gaming Market (by Operating System, Device & Region): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

  • ID: 5567240
  • Report
  • March 2022
  • Region: Global
  • 100 Pages
  • Koncept Analytics
10% Free customization
10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.

FEATURED COMPANIES

  • Activision Blizzard
  • Electronic Arts
  • GungHo Online
  • NetEase
  • Nintendo
  • Zynga
10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.

The global mobile gaming market is expected to record a value of US$151.1 billion in 2026, rising at a CAGR of 9.76%, for the time period of 2022-2026. Factors such as expansion of gaming industry, rising consumer spending on mobile games, increase in number of mobile gaming users, surging ownership of smartphones, rising internet penetration rate and rapid urbanization would drive the growth of the market. However, the market growth would be challenged by major issues in the development of mobile games and identifying the optimal monetization policy for mobile games. A few notable trends may include escalating spending on mobile gaming advertising, growing adoption of cloud gaming, incorporation of augmented reality/virtual reality (AR/VR) in mobile games and implementation of free-to-play pricing model.



The gaming industry worldwide is expanding, and smartphone is playing a significant role in this expansion. The development of mobile games has resulted in scalability for the gaming industry. Various social media platforms are developing innovative mobile games to ensure high product differentiation and benefit from engaging games to enhance their advertisement strategies, which is also playing a key factor for the growth of the global mobile gaming market.

The fastest growing regional market was China due to the presence of major game vendors, launching a variety of new games annually. Further, others key regions such as the U.S. and Japan are adopting ground breaking strategies to build a strong consumer base in mobile gaming market, and thereby prompting the growth of the overall global market.

Scope of the report

  • The report provides a comprehensive analysis of the global mobile gaming market.
  • The major regions (China, the U.S., Japan, Europe, Middle East & Africa, Latin America and ROW) in the mobile gaming market have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Nintendo, NetEase, Activision Blizzard, Electronic Arts, Zynga, GungHo Online) are also presented in detail.

Key Target Audience

  • Mobile Game Developers
  • Mobile Game Publishers
  • End Users (Gaming Population and Mobile Users)
  • R&D and Investment Companies
  • Government Bodies & Regulating Authorities
Frequently Asked Questions about the Global Mobile Gaming Market

What is the estimated value of the Global Mobile Gaming Market?

The Global Mobile Gaming Market was estimated to be valued at $104.1 Billion in 2022.

What is the growth rate of the Global Mobile Gaming Market?

The growth rate of the Global Mobile Gaming Market is 9.7%, with an estimated value of $151.1 Billion by 2026.

What is the forecasted size of the Global Mobile Gaming Market?

The Global Mobile Gaming Market is estimated to be worth $151.1 Billion by 2026.

Who are the key companies in the Global Mobile Gaming Market?

Key companies in the Global Mobile Gaming Market include Nintendo, NetEase, Activision Blizzard, Electronic Arts and GungHo Online.

FEATURED COMPANIES

  • Activision Blizzard
  • Electronic Arts
  • GungHo Online
  • NetEase
  • Nintendo
  • Zynga

1. Market Overview
1.1 Introduction
1.2 Advantages of Mobile Gaming
1.3 Mobile Game Development Phases
1.4 Top Mobile Game Genres
1.5 The Evolution of Mobile Gaming
1.6 Structure and Main Activities in the Mobile Games Ecosystem
2. Impact of COVID-19
2.1 Growth in Mobile Game Downloads
2.2 Surge in Mobile Gaming Hours
2.3 Rise in Social Media Usage
3. Global Market Analysis
3.1 Global Mobile Gaming Market by Value
3.2 Global Mobile Gaming Market Forecast by Value
3.3 Global Mobile Gaming Market by Operating System
3.3.1 Global iOS Mobile Gaming Market by Value
3.3.2 Global iOS Mobile Gaming Market Forecast by Value
3.3.3 Global Android Mobile Gaming Market by Value
3.3.4 Global Android Mobile Gaming Market by Value Forecast by Value
3.4 Global Mobile Gaming Market by Device
3.4.1 Global Smartphones Gaming Market by Value
3.4.2 Global Smartphones Gaming Market Forecast by Value
3.4.3 Global Tablets Gaming Market by Value
3.4.4 Global Tablets Gaming Market Forecast by Value
3.5 Global Mobile Gaming Market by Region
4. Regional Market Analysis
4.1 China
4.1.1 China Mobile Gaming Market by Value
4.1.2 China Mobile Gaming Market Forecast by Value
4.2 The U.S.
4.2.1 The U.S. Mobile Gaming Market by Value
4.2.2 The U.S. Mobile Gaming Market Forecast by Value
4.3 Japan
4.3.1 Japan Mobile Gaming Market by Value
4.3.2 Japan Mobile Gaming Market Forecast by Value
4.4 Europe
4.4.1 Europe Mobile Gaming Market by Value
4.4.2 Europe Mobile Gaming Market Forecast by Value
4.5 Middle East & Africa
4.5.1 Middle East & Africa Mobile Gaming Market by Value
4.5.2 Middle East & Africa Mobile Gaming Market Forecast by Value
4.6 Latin America
4.6.1 Latin America Mobile Gaming Market by Value
4.6.2 Latin America Mobile Gaming Market Forecast by Value
4.7 ROW
4.7.1 ROW Mobile Gaming Market by Value
4.7.2 ROW Mobile Gaming Market Forecast by Value
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Expansion of Gaming Industry
5.1.2 Rising Consumer Spending on Mobile Games
5.1.3 Increase in Number of Mobile Gaming Users
5.1.4 Surging Ownership of Smartphones
5.1.5 Rising Internet Penetration Rate
5.1.6 Rapid Urbanization
5.2 Key Trends & Developments
5.2.1 Escalating Spending on Mobile Gaming Advertising
5.2.2 Growing Adoption of Cloud Gaming
5.2.3 Incorporation of Augmented Reality/Virtual Reality (AR/VR) in Mobile Games
5.2.4 Implementation of Free-to-play Pricing Model
5.3 Challenges
5.3.1 Major Issues in the Development of Mobile Games
5.3.2 Identifying the Optimal Monetization Policy for Mobile Games
6. Competitive Landscape
6.1 Global Market
6.1.1 Key Players - Revenue Comparison
6.1.2 Key Players - Market Capitalization Comparison
7. Company Profiles
7.1 Nintendo
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategies
7.2 NetEase
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategies
7.3 Activision Blizzard
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategies
7.4 Electronic Arts
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategies
7.5 Zynga
7.5.1 Business Overview
7.5.2 Financial Overview
7.5.3 Business Strategies
7.6 GungHo Online
7.6.1 Business Overview
7.6.2 Financial Overview
7.6.3 Business Strategies
List of Figures
Mobile Game Development Phases
Top Mobile Game Genres
Structure and Main Activities in the Mobile Games Ecosystem
Number of Mobile Game Download Worldwide by App Stores (3Q19-2Q20)
Hours Played Per Week among New and Existing Mobile Gamers in Selected Countries (2020)
Number of Social Network Users Worldwide (2018-2020)
Global Mobile Gaming Market by Value (2017-2021)
Global Mobile Gaming Market Forecast by Value (2022-2026)
Global Mobile Gaming Market by Operating System (2021)
Global iOS Mobile Gaming Market by Value (2017-2021)
Global iOS Mobile Gaming Market Forecast by Value (2022-2026)
Global Android Mobile Gaming Market by Value (2017-2021)
Global Android Mobile Gaming Market by Value Forecast by Value (2022-2026)
Global Mobile Gaming Market by Device (2021)
Global Smartphones Gaming Market by Value (2017-2021)
Global Smartphones Gaming Market Forecast by Value (2022-2026)
Global Tablets Gaming Market by Value (2017-2021)
Global Tablets Gaming Market Forecast by Value (2022-2026)
Global Mobile Gaming Market by Region (2021)
China Mobile Gaming Market by Value (2017-2021)
China Mobile Gaming Market Forecast by Value (2022-2026)
The U.S. Mobile Gaming Market by Value (2017-2021)
The U.S. Mobile Gaming Market Forecast by Value (2022-2026)
Japan Mobile Gaming Market by Value (2017-2021)
Japan Mobile Gaming Market Forecast by Value (2022-2026)
Europe Mobile Gaming Market by Value (2017-2021)
Europe Mobile Gaming Market Forecast by Value (2022-2026)
Middle East & Africa Mobile Gaming Market by Value (2017-2021)
Middle East & Africa Mobile Gaming Market Forecast by Value (2022-2026)
Latin America Mobile Gaming Market by Value (2017-2021)
Latin America Mobile Gaming Market Forecast by Value (2022-2026)
ROW Mobile Gaming Market by Value (2017-2021)
ROW Mobile Gaming Market Forecast by Value (2022-2026)
Global Games Market (2019-2021)
Global Consumer Spending on Mobile Games (2017-2021)
Number of Mobile Gaming Users Worldwide by Region (2021)
Number of Smartphone Users Worldwide (2021)
Global Internet Penetration Rate by Region (2021)
Global Urban Population (2016-2020)
Global Mobile Gaming Advertising Spending (2021-2025)
Global Cloud Gaming Market (2021-2024)
Global Augmented Reality/Virtual Reality (AR/VR) Market (2021-2024)
Nintendo Net Sales and Profit (2016-2020)
Nintendo Net Sales by Region (2020)
NetEase Net Revenues and Net Income (2017-2021)
NetEase Net Revenues by Segment (2021)
Activision Blizzard Total Net Revenue and Net Income (2017-2021)
Activision Blizzard Total Net Revenue by Segment (2021)
Activision Blizzard Total Net Revenue by Region (2021)
Electronic Arts Net Revenue and Net Income (2017-2021)
Electronic Arts Net Revenue by Region (2021)
Zynga Total Revenue and Net Loss (Income) (2017-2021)
Zynga Total Revenue by Region (2021)
GungHo Online Net Sales and Profit (2017-2021)
GungHo Online Net Sales by Region (2021)
List of Tables
Advantages of Mobile Gaming
Major Issues in the Development of Mobile Games
Key Players - Revenue Comparison (2021/2020)
Key Players - Market Capitalization Comparison (2022)
GungHo Online Game Portfolio
  • Nintendo
  • NetEase
  • Activision Blizzard
  • Electronic Arts
  • Zynga
  • GungHo Online