The Fight for Headphones Supremacy

Headphones is the fastest growing category in consumer electronics with many brands flooding the market. How can new entrants or established brands stay relevant in the overly crowded headphones marketplace?

The global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market - be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, the publisher offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.

Key Findings

Headphones sales exploded due to the pandemic

The pandemic forced consumers to work and study at home, leading to a surge in demand for headphones and opened up new demographics.

TWS earbuds poised for explosive growth

The freedom from wires led to a surge in TWS earbuds demand as companies offered a wide range of models at different price points.

Wireless headbands demand to remain stable

While TWS earbuds are projected to enjoy the strongest growth, wireless headbands continued to be popular among audiophiles.

Brands are moving up the value chain

As competition intensifies, companies are offering more function and features and moving into premium segment which offers higher margins.

Many consumers are not buying headphones

Current headphones owners tend to purchase multiple sets, but companies need to cast their nets wider and attract a larger group of consumers who do not own wireless headphones

Design can be a differentiator

Headphones that are well designed enable brands to command a price premium and establish customer loyalty.

Driving sales of other products and services

Companies need to grow additional revenues from accessories and adjacent products and services.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.