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Snacks in Denmark

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    Report

  • 72 Pages
  • June 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 5567263
Current value sales of snacks in Denmark increased in 2025, reflecting steady demand across categories. This growth was supported by a combination of factors, including ongoing snacking habits, the popularity of indulgent treats, and new product developments that sustained high consumer interest. Despite broader economic uncertainty, many Danes continued to prioritise small events of enjoyment, with snacks remaining an accessible and comforting choice.

The Snacks in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Snacks by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady consumer demand fosters steady growth in chocolate confectionery
  • Leader Toms Gruppen has long tradition in Denmark
  • Discounters leads sales by offering good value for money
PROSPECTS AND OPPORTUNITIES
  • Steady growth predicted despite headwinds
  • Chocolate confectionery set to benefit from technological advances
  • Cultural storytelling is key to fostering emotional resonance
  • Summary 2 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest increase in sales reflects return to on-the-go consumption
  • Perfetti Van Melle dominates sales, gaining share in 2025
  • Discounters continues to lead sales thanks to nationwide presence
PROSPECTS AND OPPORTUNITIES
  • Steady growth predicted for gum over the forecast period
  • Technology will help shape the category's fortunes
  • Health and wellness trend aligns well with innovations in gum
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2020-2025
  • Table 26 Sales of Gum by Category: Value 2020-2025
  • Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Gum by Category: % Value Growth 2020-2025
  • Table 29 Sales of Gum by Flavour: Rankings 2020-2025
  • Table 30 NBO Company Shares of Gum: % Value 2021-2025
  • Table 31 LBN Brand Shares of Gum: % Value 2022-2025
  • Table 32 Distribution of Gum by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
  • Table 34 Forecast Sales of Gum by Category: Value 2025-2030
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Moderate current value growth in 2025, with gummies and jellies the largest subcategory
  • Haribo’s gummies and jellies maintain a strong presence in key distribution channels
  • Discounters lead sales as price sensitivity continues
PROSPECTS AND OPPORTUNITIES
  • Steady growth predicted for sugar confectionery in the years ahead
  • Technology set to continue apace, driving innovation
  • Players will continue to tap into Danes’ strong affinity with liquorice
  • Summary 3 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Snack bars helps drive growth in sweet biscuits, snack hours and fruit snacks in 2025
  • Bisca strengthens its category lead in a relatively fragmented arena
  • Supermarkets holds sway, but e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
  • Steady growth predicted for sweet biscuits, snack bars and fruit snacks over the forecast period
  • Technological advancements set to support category development
  • Health and wellness trend will continue to drive innovation in the years ahead
CATEGORY DATA
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth in current value terms, driven by premiumisation and innovation
  • Frisko Is retains the lead thanks to well-established brand portfolio and extensive distribution
  • Supermarkets leads sales of ice cream in 2025
PROSPECTS AND OPPORTUNITIES
  • Ice cream set for growth in the coming years
  • Digital advancements will continue to shape the category over the forecast period
  • Innovation will focus on the indulgence trend
CATEGORY DATA
  • Table 69 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 70 Sales of Ice Cream by Category: Value 2020-2025
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
  • Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
  • Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Current value growth driven by demand for variety across occasions
  • KiMs remains the clear leader in savoury snacks in 2025
  • Supermarkets leads sales, but e-commerce enjoys dynamic growth
PROSPECTS AND OPPORTUNITIES
  • Steady growth predicted for savoury snacks in Denmark
  • Technology is set to play an increasingly significant role in the category’s fortunes
  • Health awareness and regulations relating to new formulations in the coming years
CATEGORY DATA
  • Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030