Snacks in Denmark - Research and Markets

2022 is seeing a continuation of uncertainty in the European economies. On 24 February 2022, Russia started its war in Ukraine and all of Europe felt threatened, from both a security and an economical point of view. At the time of writing, it is still unclear what the war’s exact impacts on Denmark’s economy and the snacks segment will be, but estimates available do show that Denmark’s economy is likely to be hit.

The Snacks in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Snacks in Denmark
Executive Summary
Snacks in 2022: War in Ukraine Raises Food Prices in Denmark
Key Trends in 2022
Competitive Landscape
Channel Developments
What Next for Snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Market Data
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
Disclaimer
Sources
Summary 1 Research Sources
Chocolate Confectionery in Denmark
Key Data Findings
2022 Developments
Consumers’ Return to Normal Activities Supports Volume Growth of On-The-Go Products and the Popularity of Gift Boxes and Season Chocolate
Craft Chocolate and Organic Products Continue Their Popularity, But New Product Developments are Slow to Appear in 2022
Easing of Travel Restrictions Puts Domestic Retail of Chocolate Confectionery at a Disadvantage
Prospects and Opportunities
Slowing Volume Growth Expected as Consumers Reduce Chocolate Consumption and Resume Cross-Border Purchases
Demand for Speciality Chocolate Confectionery Will be Driven by Rising Health and Environmental Awareness Among Danes
Boxed Assortments Expected to Perform Best as Social Activities and Gifting Return to Normal
Category Data
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
Gum in Denmark
Key Data Findings
2022 Developments
Consumers’ Return to Normal Work and Social Activities Sees Chewing Gum Sales Begin to Recover
Bubble Gum Continues to Struggle due to Its Unhealthy and Teeth-Damaging Image
Fresh Young Companies Gain Attention for Their Functional and Sustainable Chewing Gum
Prospects and Opportunities
Chewing Gum to See the Better Performance in the Forecast Period Having the Bigger Consumer Base and Enjoying Innovation
Wider Launches of Functional and Sustainable Gum Can be Expected from Both Small and Large Companies
Consumers’ Return to Normal Lives Will Lead to Early Recovery of Volume Sales of Chewing Gum
Category Data
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 Nbo Company Shares of Gum: % Value 2018-2022
Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
Sugar Confectionery in Denmark
Key Data Findings
2022 Developments
Strong Foothold of Sugar Confectionery Among Danes Keeps Sales Growth Positive
Demand for Healthier Products Leads the Direction of New Launches in Sugar Confectionery
Premiumisation and Individualisation are Ongoing Trends in Sugar Confectionery
Prospects and Opportunities
Slowing Growth Expected for Sugar Confectionery as Consumers Will Have Less Time for Snacking and Aim to Reduce Sugar Intake
Individualisation Trend and Social Media's Role to Increase in Sugar Confectionery Over the Forecast Period
Health Trend Restart Anticipated to Herald More Launches of Sugar Confectionery with Natural Ingredients and Reduced Sugar
Category Data
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark
Key Data Findings
2022 Developments
Resumption of Normal Life Activities Sees Greater Demand for On-The-Go Snack Bars and Fruit Snacks
New Product Launches in Snack Bars as Danes Get Back to Work and Sports Activities
New Product Developments Focus on Health and Sustainability
Prospects and Opportunities
New Product Developments and Social Media Marketing Will Widen the Consumer Base and Drive Strong Growth for Snack Bars
Growth of Fruit Snacks to be Aided by Consumers Preferring Them Over Sugar Confectionery from a Health Point of View
Facing the Negative Impact of Health and Wellness on Sweet Biscuit Sales, Manufacturers Will Retain Custom with Healthier and Sustainable New Products
Category Data
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
Table 59 Nbo Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Ice Cream in Denmark
Key Data Findings
2022 Developments
New Launches and Active Marketing Support the Retail Growth of Ice Cream in 2022
New Launches Reflect Nostalgia and the Growing Veganism in Denmark
Sustainability Concerns and Aims to Reduce Food Waste Drive an Ice Cream Collaboration Project
Prospects and Opportunities
Growth in the Forecast Period Dependent on the Weather while Danes’ Focus on Health Will Drive New Vegan and Organic Launches
Premiumisation of Ice Cream in Both Foodservice and Retail Will Drive Growth in the Forecast Period
Sustainability to Feature More Prominently in Ice Cream in the Forecast Period
Category Data
Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 Nbo Company Shares of Ice Cream: % Value 2018-2022
Table 76 Lbn Brand Shares of Ice Cream: % Value 2019-2022
Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
Savoury Snacks in Denmark
Key Data Findings
2022 Developments
Slowing Growth Observed in Savoury Snacks in 2022 as Consumers Spend Less Time at Home Snacking and Also Focus on Reducing Their Fat and Salt Intake
Sustainability Drives New Product and Packaging Developments in Savoury Snacks
Premiumisation and Specialised Diets Direct Some New Product Launches in 2021 and 2022
Prospects and Opportunities
Slowdown in Potato Chips as Consumers Seek Healthier Alternatives Will Cause Slower Growth in Overall Savoury Snacks
Insect Snacks Expected to Grow in Popularity Among Consumers Seeking Sustainable Protein
Sales of Nuts, Seeds and Trail Mixes to Continue to Benefit from the Removal of the Nut Tax
Category Data
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027