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Snacks in El Salvador

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    Report

  • 36 Pages
  • July 2025
  • Region: El Salvador
  • Euromonitor International
  • ID: 5567266
Current value sales of snacks rose at a moderate rate in El Salvador in 2024. General and year-on-year inflation in El Salvador was 0.30% according to the Central Reserve Bank (BCR). The Consumer Price Index (IPC) for food and non-alcoholic beverages shows a decline in prices of 0.50%. In 2025, the industry, however, faces several price hikes including a higher global price of chocolate and glucose which affected snacks prices and manufacturing companies.

The Snacks in El Salvador report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Distribution of Snacks by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONFECTIONERY
  • Key Data Findings
  • 2025 Developments
  • Global cocoa crisis impacts confectionery sales
  • Cooperativa de Productos de Leche Dos Pinos is the lading player in confectionery
  • Supermarkets remains the leading channel for confectionery, though small local grocers is also significant
  • Prospects and Opportunities
  • Party mixes drive volume sales of confectionery over the forecast period
  • Social media continues to expose locals to international launches
  • Better-for-you confectionery remains niche but enjoys growing popularity
  • Category Data
  • Table 12 Sales of Confectionery by Category: Volume 2020-2025
  • Table 13 Sales of Confectionery by Category: Value 2020-2025
  • Table 14 Sales of Confectionery by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Confectionery by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Confectionery: % Value 2021-2025
  • Table 17 LBN Brand Shares of Confectionery: % Value 2022-2025
  • Table 18 Forecast Sales of Confectionery by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Confectionery by Category: Value 2025-2030
  • Table 20 Forecast Sales of Confectionery by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS
  • A variety of options are available in sweet biscuits, snack bars and fruit snacks for consumers to choose from
  • Mondelez El Salvador Ltda de CV retains the category lead in 2025
  • Sweet biscuits, snack bars, and fruit snacks are most often purchased in small local grocers
  • Convenience continues to drive sales of sweet biscuits, snack bars and fruit snacks thanks to increasingly hectic lifestyles
  • Flavour innovation around the theme of indulgence grows
  • Simple ingredient lists become important for a niche but growing audience
  • Table 22 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 23 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 24 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 27 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 28 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 29 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 30 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM
  • High tourism numbers and warm climate support ice cream sales
  • Helados Sarita retains a strong lead in ice cream thanks to its longstanding presence in the country and widespread distribution
  • Supermarkets remains the main distribution channel for ice cream
  • Innovation sparks higher sales over the forecast period
  • Plant-based ice cream grows in popularity and provides an alternative for vegans and consumers with an allergy to dairy
  • Growing interest in ingredient lists as health and wellness awareness continues to grow in El Salvador
  • Table 32 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 33 Sales of Ice Cream by Category: Value 2020-2025
  • Table 34 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 35 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 36 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 37 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 38 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 39 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 40 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS
  • Variety of options suit all consumer tastes and preferences
  • Productos Alimenticios Diana, SA de CV retains its leading role in savoury snacks in El Salvador
  • Small local grocers remains the most important channel for sales of savoury snacks
  • The fulfilment of pleasure through low out-of-pocket expenditure continues to drive consumption of savoury snacks over the forecast period
  • Innovation endeavours to surprise consumers
  • Better-for-you options continue to gain momentum as health consciousness intensifies
  • Table 42 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 43 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 44 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 45 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 47 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 48 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 50 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 51 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030