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Snacks in Egypt

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    Report

  • 69 Pages
  • June 2023
  • Region: Egypt
  • Euromonitor International
  • ID: 5567269
Snacks in Egypt is expected to witness a slight increase in volume sales in 2023 and large increase in value terms due to the instability in the market driven from significant increases in prices caused by global inflation and strong increases in the cost of raw materials. Another factor behind these rising costs was the near 70% devaluation in the Egyptian pound, which occurred in two stages, first in March 2022 then in December 2022.

The analyst's Snacks in Egypt report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN EGYPT
EXECUTIVE SUMMARY
  • Snacks in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Distribution of Snacks by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shift towards countlines due to affordability due to the high inflationary context
  • Price-sensitive consumers switch to sweet biscuits and chocolate-coated biscuits from chocolate confectionery in a bid to make savings
  • Leader Cadbury invests heavily in marketing to sustain its consumer base in the face of rising prices
PROSPECTS AND OPPORTUNITIES
  • Cadbury continues to characterise the chocolate confectionery category
  • The discounters channel and retail e-commerce are on the rise as consumers continue their search for lower prices
  • Consumers adjust to increasing prices
CATEGORY DATA
  • Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth of the gum category in Egypt
  • Currency devaluation and import restrictions favour local gum players
  • Gum category driven by impulse purchases benefiting small local grocers and increasingly convenience stores and forecourt retailers, while dampening growth of retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Cadbury retains strong lead in the gum category over the forecast period
  • Consumers shift from premium to medium-priced brands
  • Steady forecast period growth of gum thanks to growing consumer interest in health and wellness
CATEGORY DATA
  • Table 24 Sales of Gum by Category: Volume 2018-2023
  • Table 25 Sales of Gum by Category: Value 2018-2023
  • Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 28 Sales of Gum by Flavour: Rankings 2018-2023
  • Table 29 NBO Company Shares of Gum: % Value 2019-2023
  • Table 30 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 31 Distribution of Gum by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decline in consumption of sugar confectionery due to significant price hikes, with seasonal gift-giving traditions helping to offset declines
  • Toffees, caramels and nougat, and boiled sweets grow in popularity due to affordability and the presence of local brands
  • The introduction of new retail mobile apps boosts imported sugar confectionery and bundle boxes
PROSPECTS AND OPPORTUNITIES
  • El Rashidi El Mizan Confectionery SAE continues to lead the sugar confectionery category
  • Government cessation of sugar exports designed to provide sufficient supply for local production
  • Growth of sugar confectionery over the forecast period is stimulated by population growth as well as the entry of new players and innovation
CATEGORY DATA
  • Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sweet biscuits, snack bars and fruit snacks increases in volume and value terms in 2023
  • Healthy consumers continue purchasing cereal, protein and energy bars
  • Consumers increasingly seek out brands on promotion, especially via modern grocery retailers and retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Ocean Foods is the category leader in sweet biscuits and wafers
  • Consumers seek out cheaper options of fruit snacks
  • Forecast period growth for sweet biscuits and snack bars
CATEGORY DATA
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth of ice cream in Egypt despite inflationary context as industry players endeavour to control price increases
  • Consumers shift towards smaller packs of bulk ice cream
  • Small local grocers facing more intense competition from food/drink/tobacco specialists within ice cream
PROSPECTS AND OPPORTUNITIES
  • Nestlé Egypt SAE retains the lead in ice cream over the forecast period
  • Due to price increases, local players gain momentum and category share, despite frequent launches by Nestlé
  • Ongoing growth of ice cream over the forecast period thanks to new players and innovations, especially those with healthy credentials
CATEGORY DATA
  • Table 68 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 69 Sales of Ice Cream by Category: Value 2018-2023
  • Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 72 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
  • Table 73 Sales of Impulse Ice Cream by Format: % Value 2018-2023
  • Table 74 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 75 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 76 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
  • Table 77 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
  • Table 78 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
  • Table 79 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
  • Table 80 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 81 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 82 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 83 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 84 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Savoury snacks witnesses sales growth in value and volume terms thanks to the implementation of lower price increases compared to other categories in snacks
  • Strong performance of potato chips as these products are popularly considered a meal replacement
  • New product launches help leader Chipsy regain lost ground
PROSPECTS AND OPPORTUNITIES
  • Hard-pressed consumers switch from packaged to unpackaged nuts, seeds and trail mixes
  • While unpackaged products gaining popularity due to lower prices, puffed snacks is the exception
  • Forecast period growth of savoury snacks thanks to affordability
CATEGORY DATA
  • Table 85 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 86 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 87 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 88 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 89 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 90 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 91 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 92 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 93 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 94 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028