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Snacks in Morocco

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    Report

  • 70 Pages
  • July 2022
  • Region: Morocco
  • Euromonitor International
  • ID: 5567276
Snacks is expected to register increased current value and volume growth in 2022. While inflation is expected to be high in 2022, as the war in Ukraine leads to rising global energy prices and supply shortages, it is expected that for the most part, players will refrain from passing price rises onto consumers. However, there could be a degree of shrinkflation, that is offering smaller volumes for the same price, especially in popular snacks such as sweet biscuits.

The Snacks in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Snacks in Morocco
  • Executive Summary
  • Snacks in 2022: The Big Picture
  • Key Trends in 2022
  • Competitive Landscape
  • Channel Developments
  • What Next for Snacks?
  • Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
  • Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
  • Market Data
  • Table 1 Sales of Snacks by Category: Volume 2017-2022
  • Table 2 Sales of Snacks by Category: Value 2017-2022
  • Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
  • Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
  • Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Snacks by Format: % Value 2017-2022
  • Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
  • Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
  • Disclaimer
  • Sources
  • Summary 1 Research Sources
  • Chocolate Confectionery in Morocco
  • Key Data Findings
  • 2022 Developments
  • Increased Value and Volume Growth in 2022
  • Leader Faces Intensifying Competition
  • Chocolate with Toys Registers Highest Current Value Growth
  • Prospects and Opportunities
  • Moderate Constant Value Growth Over Forecast Period
  • Potential Headwinds Could Dampen Volume Sales
  • Players Continually Adapt to the Changing Needs of Consumers
  • Category Data
  • Summary 2 Other Chocolate Confectionery by Product Type: 2022
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
  • Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
  • Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
  • Gum in Morocco
  • Key Data Findings
  • 2022 Developments
  • Increased Value and Volume Growth in 2022
  • Mondelez Maroc Benefits from Strong Marketing Activity
  • Bubble Gum Benefits from Recovery of Impulse Purchases
  • Prospects and Opportunities
  • Potential Headwinds Could Dampen Volume Sales
  • Manufacturer Activity Key to Growth
  • Health and Wellness Trend to Exert a Growing Influence
  • Category Data
  • Table 25 Sales of Gum by Category: Volume 2017-2022
  • Table 26 Sales of Gum by Category: Value 2017-2022
  • Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
  • Table 28 Sales of Gum by Category: % Value Growth 2017-2022
  • Table 29 Sales of Gum by Flavour: Rankings 2017-2022
  • Table 30 Nbo Company Shares of Gum: % Value 2018-2022
  • Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
  • Table 32 Distribution of Gum by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
  • Table 34 Forecast Sales of Gum by Category: Value 2022-2027
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
  • Sugar Confectionery in Morocco
  • Key Data Findings
  • 2022 Developments
  • Increased Value and Volume Sales in 2022
  • Local Players Pastor and Michoc Continue to Lead in Fragmented Landscape
  • Custom of Giving Sweets Instead of Change Supports Volume Sales
  • Prospects and Opportunities
  • Moderate Constant Value Growth Over Forecast Period
  • Competitive Pricing Drives Value Sales Over Forecast Period
  • Growing Health Consciousness Influences Sugar Confectionery
  • Category Data
  • Summary 3 Other Sugar Confectionery by Product Type: 2022
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
  • Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
  • Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
  • Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
  • Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco
  • Key Data Findings
  • 2022 Developments
  • Competitive Pricing Continues to Drive Value Sales
  • Mondelez Maroc Reinforces Strong Position
  • Snack Bars Register Highest Current Value Growth
  • Prospects and Opportunities
  • Rosey Outlook Over Forecast Period
  • On-The-Go Consumption Generates Demand
  • Healthier Options Gain Value Share
  • Category Data
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
  • Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
  • Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
  • Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
  • Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
  • Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
  • Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
  • Table 59 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
  • Table 60 Distribution of Sweet Biscuits by Format: % Value 2017-2022
  • Table 61 Distribution of Snack Bars by Format: % Value 2017-2022
  • Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
  • Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
  • Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
  • Ice Cream in Morocco
  • Key Data Findings
  • 2022 Developments
  • Healthy Value and Volume Growth in 2022
  • Mobigen Retains Lead
  • Artisanal Ice Cream Holds Significant Value Share
  • Prospects and Opportunities
  • Players Will Try to Reduce Seasonality of Demand Over the Forecast Period
  • Development of Modern Grocery Retailing to Support Growth
  • Consumers Switch to Economy Brands due to Inflation
  • Category Data
  • Table 66 Sales of Ice Cream by Category: Volume 2017-2022
  • Table 67 Sales of Ice Cream by Category: Value 2017-2022
  • Table 68 Sales of Ice Cream by Category: % Volume Growth 2017-2022
  • Table 69 Sales of Ice Cream by Category: % Value Growth 2017-2022
  • Table 70 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
  • Table 71 Sales of Impulse Ice Cream by Format: % Value 2017-2022
  • Table 72 Nbo Company Shares of Ice Cream: % Value 2018-2022
  • Table 73 Lbn Brand Shares of Ice Cream: % Value 2019-2022
  • Table 74 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
  • Table 75 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
  • Table 76 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
  • Table 77 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
  • Table 78 Distribution of Ice Cream by Format: % Value 2017-2022
  • Table 79 Forecast Sales of Ice Cream by Category: Volume 2022-2027
  • Table 80 Forecast Sales of Ice Cream by Category: Value 2022-2027
  • Table 81 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
  • Table 82 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
  • Savoury Snacks in Morocco
  • Key Data Findings
  • 2022 Developments
  • Increased Value Growth in 2022
  • Consolidation in Savoury Snacks
  • Pretzels Registers Highest Current Value Growth
  • Prospects and Opportunities
  • Moderate Constant Value Growth Over Forecast Period
  • Rise in Health Consciousness Creating Opportunities
  • Private Label Development to Support Growth
  • Category Data
  • Summary 4 Other Savoury Snacks by Product Type: 2022
  • Table 83 Sales of Savoury Snacks by Category: Volume 2017-2022
  • Table 84 Sales of Savoury Snacks by Category: Value 2017-2022
  • Table 85 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
  • Table 86 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
  • Table 87 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
  • Table 88 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
  • Table 89 Distribution of Savoury Snacks by Format: % Value 2017-2022
  • Table 90 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
  • Table 91 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
  • Table 92 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
  • Table 93 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027