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Snacks in Kenya

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    Report

  • 54 Pages
  • July 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 5567291
Overall, it is expected to be a positive picture for snacks in Kenya in 2025, with both healthy current value and volume growth, partly supported by continuing population growth.

The Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Snacks by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tablets register higher value growth, due to their better value for money
  • Cadbury holds on to commanding lead
  • Supermarkets lead, but small local grocer key for low-cost purchases
PROSPECTS AND OPPORTUNITIES
  • Continuing growth, though price rises have an impact
  • Digital space plays an increasing role
  • Sustainability a growing concern
CATEGORY DATA
  • Table 85 Sales of Chocolate Confectionery by Category: Volume 2020-2025
  • Table 86 Sales of Chocolate Confectionery by Category: Value 2020-2025
  • Table 87 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
  • Table 88 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
  • Table 89 Sales of Chocolate Tablets by Type: % Value 2020-2025
  • Table 90 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
  • Table 91 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
  • Table 92 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
  • Table 93 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
  • Table 94 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
  • Table 95 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
  • Table 96 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Chewing gum consumed with khat supports value sales
  • Mars continues to dominate
  • Small local grocers dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Steady, but limited growth over forecast period
  • Digital space plays increasing role
  • Sustainability concerns remain low on the agenda
CATEGORY DATA
  • Table 13 Sales of Gum by Category: Volume 2020-2025
  • Table 14 Sales of Gum by Category: Value 2020-2025
  • Table 15 Sales of Gum by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Gum by Category: % Value Growth 2020-2025
  • Table 17 Sales of Gum by Flavour: Rankings 2020-2025
  • Table 18 NBO Company Shares of Gum: % Value 2021-2025
  • Table 19 LBN Brand Shares of Gum: % Value 2022-2025
  • Table 20 Distribution of Gum by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Gum by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Gum by Category: Value 2025-2030
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy volume growth sustained by affordability
  • Local players continue to lead
  • Small local grocers continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Continuing healthy growth, due to affordability
  • Digital space slowly gains relevance
  • Sustainability and healthier positioning still low on the agenda
CATEGORY DATA
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 26 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 29 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Plain biscuits drive growth, due to their affordability
  • Local player Manji holds on to top spot
  • Supermarkets lead distribution of sweet biscuits
PROSPECTS AND OPPORTUNITIES
  • Affordability continues to drive sales
  • Digital space has increasing influence
  • Better-for-you and sustainability slowly gain traction
CATEGORY DATA
  • Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 43 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 45 NBO Company Shares of Snack Bars: % Value 2021-2025
  • Table 46 LBN Brand Shares of Snack Bars: % Value 2022-2025
  • Table 47 NBO Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 48 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 50 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 51 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 52 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy current value and volume growth in 2025
  • Dairyland continues to have commanding lead
  • Supermarkets dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook over forecast period
  • Digital space gains influence
  • Plant-based offerings, as well as sustainability, still low on agenda
CATEGORY DATA
  • Table 57 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 58 Sales of Ice Cream by Category: Value 2020-2025
  • Table 59 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 60 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
  • Table 62 Sales of Impulse Ice Cream by Format: % Value 2020-2025
  • Table 63 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 64 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
  • Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
  • Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
  • Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
  • Table 69 Distribution of Ice Cream by Format: % Value 2020-2025
  • Table 70 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 71 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Best performing snacks in 2025
  • Deepa holds on to strong lead
  • Supermarkets lead distribution
PROSPECTS AND OPPORTUNITIES
  • Bright outlook over forecast period
  • Digital space increasingly relevant
  • Healthier positioning, as well as sustainability, gain some momentum
  • Summary 2 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
  • Table 74 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 75 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 77 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 79 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 80 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 82 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030