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Snacks in Nigeria

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    Report

  • 67 Pages
  • July 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 5567296
2023 is proving to be a challenging year for snacks in Nigeria, as high inflation continues. Decline in volume sales is affecting all categories, though generally at a much milder rate than was seen in 2022’s sharp fall. Inflationary pressures mean local consumers are suffering from curbed incomes and thus reducing their spending in several areas, including snacks.

The analyst's Snacks in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN NIGERIA
EXECUTIVE SUMMARY
  • Snacks in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Distribution of Snacks by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research
CHOCOLATE CONFECTIONERY IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • 2023 sees persistent decline in volume sales for chocolate confectionery
  • Value sales growth propelled by unit price increase
  • Local player Dùne stands out in 2023
PROSPECTS AND OPPORTUNITIES
  • Anticipated economic recovery to fuel demand
  • Novelty appeal caters to younger consumers
  • Intensified competition to be led by local players
CATEGORY DATA
  • Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales suffer amid persistent inflation
  • Unit price rises push value sales
  • Chewing gum leads gum overall in 2023
PROSPECTS AND OPPORTUNITIES
  • Economic revival set to support further sales
  • Competition will stimulate demand
  • Chewing gum to continue to steer gum’s growth
CATEGORY DATA
  • Table 24 Sales of Gum by Category: Volume 2018-2023
  • Table 25 Sales of Gum by Category: Value 2018-2023
  • Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Gum: % Value 2019-2023
  • Table 29 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 30 Distribution of Gum by Format: % Value 2018-2023
  • Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 32 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales dwindle for sugar confectionery in 2023
  • Unit price rises bolster value growth
  • Mamuda Foods sees notable success amid subdued product innovation
PROSPECTS AND OPPORTUNITIES
  • Projections for improved economy bode well for sugar confectionery
  • Rising child population to propel demand
  • Increased competition will drive value growth
CATEGORY DATA
  • Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales slump thanks to 2023’s relentless inflation
  • Value sales growth driven by unit price increases
  • Rising wheat prices put pressure on margins, stifling innovation
PROSPECTS AND OPPORTUNITIES
  • Economic revival and price stabilisation set to foster growth
  • Rising demand thanks to affordability and variety of sweet biscuits
  • Fruit snacks shows promise as interest in convenient and healthy options increases
CATEGORY DATA
  • Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 55 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 56 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 57 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 58 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 59 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary conditions trigger volume decline in ice cream in 2023
  • Higher unit prices lead to rises in value sales
  • Premium ice cream market thrives despite adverse economic climate
PROSPECTS AND OPPORTUNITIES
  • Anticipated improved economic conditions to fuel growth in ice cream
  • Increasing ice cream awareness will push interest from younger consumers
  • Dominance of frozen yoghurt set to continue
CATEGORY DATA
  • Table 64 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 65 Sales of Ice Cream by Category: Value 2018-2023
  • Table 66 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 67 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 68 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 69 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 70 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
  • Table 71 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
  • Table 72 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
  • Table 73 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
  • Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary conditions dent demand for savoury snacks
  • Imported brands suffer setback amid economic turbulence
  • Popcorn and other savoury snacks fare better thanks to affordability
PROSPECTS AND OPPORTUNITIES
  • Demand to be boosted by predicted economic recovery and stable pricing
  • Traditional snacks in convenient packaging will drive competition
  • Reduced sugar products to take centre stage
CATEGORY DATA
  • Summary 2 Other Savoury Snacks by Product Type: 2023
  • Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028