Saudi Arabia has one of the strongest economies in the world, and the largest in the Middle East. It has become one of the main players in the global economy, supported by “Vision 2030”, an economic and social reform programme that aims to open up the market and make it “the land of opportunities”. In the past 10 years, Saudi Arabia has changed its strategy towards the foreign private investors, leading to a global focus change towards the market.
The Snacks in Saudi Arabia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Snacks in Saudi Arabia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Snacks in Saudi Arabia
- Executive Summary
- Snacks in 2022: the Big Picture
- Key Trends in 2022
- Competitive Landscape
- Channel Developments
- What Next for Snacks?
- Market Data
- Table 1 Sales of Snacks by Category: Volume 2017-2022
- Table 2 Sales of Snacks by Category: Value 2017-2022
- Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
- Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
- Table 5 Nbo Company Shares of Snacks: % Value 2018-2022
- Table 6 Lbn Brand Shares of Snacks: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Snacks by Format: % Value 2017-2022
- Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
- Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
- Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
- Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
- Disclaimer
- Sources
- Summary 1 Research Sources
- Chocolate Confectionery in Saudi Arabia
- Key Data Findings
- 2022 Developments
- Chocolate Confectionery Benefits as the Lifting of Restrictions Boosts Impulse Purchases
- Countlines Offers Bite-Size Options to Meet Consumers’ Needs while a Return to Social Gatherings Provides An Impetus to Boxed Assortments
- Digital Engagement Helps to Maintain Visibility of Players and Brands
- Prospects and Opportunities
- Steady Sales Growth as Consumers Return to Social Gatherings and Impulse Purchases
- Widening Assortments and Competitive Prices to Lure More Consumers to Discounters
- Healthy Eating Trend Offers New Product Development Opportunities
- Category Data
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
- Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
- Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
- Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2018-2022
- Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2019-2022
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
- Gum in Saudi Arabia
- Key Data Findings
- 2022 Developments
- Resumption of On-The-Go and Out-Of-Home Consumption Occasions Provides Impetus to Gum Sales
- Heightened Health Awareness Drives Offer of Sugar-Free Gum
- Price-Sensitivity Encourages Companies to Shift to Multipacks to Offer Competitive Prices and Sustain Volume Sales
- Prospects and Opportunities
- Resumption of Work, School, Social and Entertainment Norms to Push Gum Sales
- The Competition is Set to Intensify as Companies Increase Investments in the Category
- Functional Positioning and Price Promotions to Offer Significant Growth Opportunities
- Category Data
- Table 25 Sales of Gum by Category: Volume 2017-2022
- Table 26 Sales of Gum by Category: Value 2017-2022
- Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
- Table 28 Sales of Gum by Category: % Value Growth 2017-2022
- Table 29 Sales of Gum by Flavour: Rankings 2017-2022
- Table 30 Nbo Company Shares of Gum: % Value 2018-2022
- Table 31 Lbn Brand Shares of Gum: % Value 2019-2022
- Table 32 Distribution of Gum by Format: % Value 2017-2022
- Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
- Table 34 Forecast Sales of Gum by Category: Value 2022-2027
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
- Sugar Confectionery in Saudi Arabia
- Key Data Findings
- 2022 Developments
- Slow Return to Retail Volume Growth in 2022 as Health and Financial Concerns Continue to Hinder Demand
- Wide Product Offer and Distribution Support United Food Industries's Leadership, while Coffee Flavour Trend Gains Traction in Sugar Confectionery
- Traditional Grocers Leverage Convenience of Location and Established Purchasing Habits to Gain Retail Value Share
- Prospects and Opportunities
- Health and Economic Concerns to Slow Full Recovery of Sugar Confectionery
- Companies to Respond to Health and Wellness Trends to Pique the Interest of Consumers
- Price-Sensitivity and Reduced Expat Family Population to Hinder Sales Development
- Category Data
- Summary 2 Other Sugar Confectionery by Product Type: 2022
- Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
- Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
- Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
- Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2018-2022
- Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2019-2022
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
- Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia
- Key Data Findings
- 2022 Developments
- Strength of Demand for Plain and Filled Biscuits and Dates Helps to Speed Recovery
- New Coffee Flavour Trend Penetrates Plain Biscuits, while Snack Bars Players Use Creative Marketing Strategies to Catch the Eye
- Healthy Eating Trend Increases Shelf Space for Healthier Products
- Prospects and Opportunities
- Greater Use of Gyms and Fitness Centres to Boost the Consumption of Snack Bars
- Saudisation Set to Increase the Appeal and Importance of Traditional Products
- Price Promotions and a Social Media Presence to be Used to Attract and Retain Consumers
- Category Data
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
- Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
- Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
- Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
- Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
- Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2018-2022
- Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2019-2022
- Table 57 Nbo Company Shares of Snack Bars: % Value 2018-2022
- Table 58 Lbn Brand Shares of Snack Bars: % Value 2019-2022
- Table 59 Nbo Company Shares of Fruit Snacks: % Value 2018-2022
- Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2019-2022
- Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
- Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
- Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
- Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
- Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
- Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
- Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
- Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
- Ice Cream in Saudi Arabia
- Key Data Findings
- 2022 Developments
- Ice Cream to Return to Positive Retail Sales Growth in 2022 as the Pandemic Situation Stabilises
- Healthy Eating Trend Offers Optimism for Plant-Based Ice Cream
- Early Ramadan in 2022 Lessens Seasonal Consumption Impact
- Prospects and Opportunities
- Ongoing Recovery Expected as Consumers Return to Regular Consumption Habits
- Despite Obstacles, New Imported Brands Are Set to Fragment the Competitive Landscape
- Hot Climate to Continue to Pique Interest in the Cooling Effects of Ice Cream
- Category Data
- Table 69 Sales of Ice Cream by Category: Volume 2017-2022
- Table 70 Sales of Ice Cream by Category: Value 2017-2022
- Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
- Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
- Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
- Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
- Table 75 Nbo Company Shares of Ice Cream: % Value 2018-2022
- Table 76 Lbn Brand Shares of Ice Cream: % Value 2019-2022
- Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2018-2022
- Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2019-2022
- Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2018-2022
- Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2019-2022
- Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
- Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
- Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
- Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
- Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
- Savoury Snacks in Saudi Arabia
- Key Data Findings
- 2022 Developments
- Strong Snacking and Health Trends and Return to School Support the Performance of Savoury Snacks
- Potato Chips Rides Robust Snacking Trend to Recover Relatively Quickly
- Saudi Snacks Foods Leverages Strong Brands in Potato Chips to Stay Ahead of the Competition
- Prospects and Opportunities
- Strong Snacking Trend as Consumers Return to Normal Consumption Patterns to Underpin Rebound in Savoury Snacks
- E-Commerce and Discounters to Continue Gain Ground Fast as Consumers Appreciate Convenience and Competitive Prices
- Nuts Set to be a Winner in the Strong Healthier Snacks Trend
- Category Data
- Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
- Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
- Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
- Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
- Table 90 Nbo Company Shares of Savoury Snacks: % Value 2018-2022
- Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2019-2022
- Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
- Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
- Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
- Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
- Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027