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Snacks in Saudi Arabia

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    Report

  • 73 Pages
  • July 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 5567297
Snacks in Saudi Arabia saw a significant increase in retail current value terms in 2025, driven by factors such as changing lifestyles, a growing consumer base, and rising demand for convenience. Population growth in major cities, combined with a recovering economy and the implementation of Vision 2030 initiatives, boosted consumer spending. The return of expatriate populations and a surge in tourism led to more frequent snacking occasions, especially in workplaces, social gatherings, events, an...

This Snacks in Saudi Arabia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, the publisher has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Snacks in Saudi ArabiaExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?
Market Data
  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 Nbo Company Shares of Snacks: % Value 2021-2025
  • Table 6 Lbn Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Snacks by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in Saudi Arabia
Key Data Findings
2025 Developments
Chocolate Confectionery Sees Growth as Core Categories Drive a Solid PerformanceInternational and Local Players Shape the Competitive LandscapeSupermarkets and Hypermarkets Continue to Lead, while Retail E-Commerce Grows RapidlyProspects and OpportunitiesContinued Growth for Chocolate Confectionery Over the Forecast Period, Driven by Core Formats and GiftingInnovation and Digital Channels Will Set the Tone for Future GrowthNavigating Health and Wellness ExpectationsSummary 2 Other Chocolate Confectionery by Product Type: 2025
Category Data
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
  • Table 18 Nbo Company Shares of Chocolate Confectionery: % Value 2021-2025
  • Table 19 Lbn Brand Shares of Chocolate Confectionery: % Value 2022-2025
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
Gum in Saudi Arabia
Key Data Findings
2025 Developments
Sales Growth Driven by Bubble Gum, Although Chewing Gum Still Dominates SalesBatook Extends Its Lead Thanks to Its Broad Products Range in Chewing GumAlthough Supermarkets Maintains Its Lead, Retail E-Commerce Sees DynamismProspects and OpportunitiesSteady Growth Expected, Driven by Variety, Availability, and Routine UseDigital Touchpoints Likely to Shape Brand VisibilityPressure to Meet Health and Packaging Demands
Category Data
  • Table 25 Sales of Gum by Category: Volume 2020-2025
  • Table 26 Sales of Gum by Category: Value 2020-2025
  • Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Gum by Category: % Value Growth 2020-2025
  • Table 29 Sales of Gum by Flavour: Rankings 2020-2025
  • Table 30 Nbo Company Shares of Gum: % Value 2021-2025
  • Table 31 Lbn Brand Shares of Gum: % Value 2022-2025
  • Table 32 Distribution of Gum by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
  • Table 34 Forecast Sales of Gum by Category: Value 2025-2030
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
Sugar Confectionery in Saudi Arabia
Key Data Findings
2025 Developments
Sales of Sugar Confectionery Grow as Indulgence and Gifting Remain StrongLocal Leader Holds Its Ground, while Perfetti Van Melle Sees Dynamic GrowthOffline Dominance Persists, But Retail E-Commerce Gains MomentumProspects and OpportunitiesGrowth Set to Continue, But Health and Wellness Will Reshape DemandInnovation Will Remain Limited, But Packaging and Digital Visibility Set to EvolveHealth Scrutiny and Future Sugar Regulation Are the Biggest WatchpointsSummary 3 Other Sugar Confectionery by Product Type: 2025
Category Data
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 42 Nbo Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 43 Lbn Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia
Key Data Findings
2025 Developments
Health and Indulgence Shape Trends and Fuel GrowthLoacker Maintains Its Lead, while Health-Focused Quest Gains GroundSupermarkets and Hypermarkets Still Lead Sales, while Retail E-Commerce Sees Dynamic Growth from a Low BaseProspects and OpportunitiesSteady Growth Expected, Driven by Health and ConvenienceInnovation and Digitalisation Set to Drive SalesHealth Trend Will Guide Future Product Launches and Fuel Growth
Category Data
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 53 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 54 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 55 Nbo Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 56 Lbn Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 57 Nbo Company Shares of Snack Bars: % Value 2021-2025
  • Table 58 Lbn Brand Shares of Snack Bars: % Value 2022-2025
  • Table 59 Nbo Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 60 Lbn Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
Ice Cream in Saudi Arabia
Key Data Findings
2025 Developments
Ice Cream Grows in 2025 as Saudis Mix Indulgence With HealthSadafco Leads in Market Reach, while Iffco Gains Momentum in Premium FormatsSmall Local Grocers Remains Dominant, while Retail E-Commerce Picks Up PaceProspects and OpportunitiesSales of Ice Cream Expected to Rise as Daily Indulgence Becomes More Embedded in Saudis’ LifestylesDigital Commerce and Packaging Innovations Will Reshape Accessibility and Shelf PresenceHealth-Focused Variants Will Expand as Consumers Seek Guilt-Free Indulgence
Category Data
  • Table 69 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 70 Sales of Ice Cream by Category: Value 2020-2025
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
  • Table 75 Nbo Company Shares of Ice Cream: % Value 2021-2025
  • Table 76 Lbn Brand Shares of Ice Cream: % Value 2022-2025
  • Table 77 Nbo Company Shares of Impulse Ice Cream: % Value 2021-2025
  • Table 78 Lbn Brand Shares of Impulse Ice Cream: % Value 2022-2025
  • Table 79 Nbo Company Shares of Take-Home Ice Cream: % Value 2021-2025
  • Table 80 Lbn Brand Shares of Take-Home Ice Cream: % Value 2022-2025
  • Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
Savoury Snacks in Saudi Arabia
Key Data Findings
2025 Developments
Everyday Snacking and Indulgence Continue Driving Growth for Savoury SnacksSaudi Snack Foods (Pepsico) Continues to Lead Savoury Snacks in 2025Small Local Grocers Remains the Leading Channel, while Retail E-Commerce Gains RelevanceProspects and OpportunitiesGrowth in Savoury Snacks to Be Driven by Flavour Diversity and Wider ReachDigitalisation to Enhance Innovation and Consumer ConnectionHealth Trends and Sustainability to Shape Future Product StrategiesSummary 4 Other Savoury Snacks by Product Type: 2025
Category Data
  • Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 90 Nbo Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 91 Lbn Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030