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Snacks in Oman

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    Report

  • 37 Pages
  • July 2025
  • Region: Oman
  • Euromonitor International
  • ID: 5567300
In 2025, retail value sales of snacks in Oman experienced moderate growth. Snacks is undergoing a dynamic transition shaped by evolving consumer preferences, political sentiment, and retail realignments.

The Snacks in Oman report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Distribution of Snacks by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
  • Summary 1 Research Sources
CONFECTIONERY
  • Key Data Findings
  • 2025 Developments
  • Value sales of confectionery grow as consumers increasingly favour regional and local brands
  • Global brands continue to hold significant brand equity though consumers increasingly flavour regional and local alternatives
  • Hypermarkets and supermarkets remain the most important channels for confectionery in Oman
  • Prospects and Opportunities
  • Growing interest in healthy snacks gains traction over the forecast period
  • Cultural pride and a growing preference for local flavours favour local and regional industry players
  • Ongoing progression of family-orientated consumption and shared indulgence
  • Category Data
  • Table 12 Sales of Confectionery by Category: Volume 2020-2025
  • Table 13 Sales of Confectionery by Category: Value 2020-2025
  • Table 14 Sales of Confectionery by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Confectionery by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Confectionery: % Value 2021-2025
  • Table 17 LBN Brand Shares of Confectionery: % Value 2022-2025
  • Table 18 Forecast Sales of Confectionery by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Confectionery by Category: Value 2025-2030
  • Table 20 Forecast Sales of Confectionery by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS
  • Sales of sweet biscuits, snack bars and fruit snacks rise in 2025 thanks to the enduring popularity of sweet biscuits
  • Britannia Industries retains the leading spot in sweet biscuits, snack bars and fruit snacks with its eponymous brand
  • Small local grocers remains the leading channel for sweet biscuits, snack bars and fruit snacks
  • Forecast period growth of sweet biscuits, snack bars and fruit snacks
  • Digital and technological advancements reshape the sweet biscuits, snack bars and fruit snacks category
  • Retailers expand their multipack offers while the category benefits from wider availability and greater assortment
  • Table 22 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 23 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 24 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 27 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 28 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 29 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 30 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM
  • Sales of ice cream rise in 2025 thanks to the growing popularity of regional brands, flavour innovation and competitive pricing
  • Saudi Ice-Cream Factory leads just ahead of IFFCO Group with their respective Kwality and Igloo brands
  • Modern grocery retailers retain the lead in sales of ice cream while technological advancements boost demand via retail e-commerce
  • Forecast period sales growth of ice cream thanks to demographic and retail-driven factors
  • Flavour innovation around premium indulgence shapes forecast period sales
  • Demand for healthier alternatives gathers momentum over the forecast period driven by urban youth
  • Table 32 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 33 Sales of Ice Cream by Category: Value 2020-2025
  • Table 34 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 35 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 36 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 37 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 38 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 39 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 40 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS
  • Sales growth of savoury snacks due to rising demand for affordable, everyday indulgences
Lay’s retains the outright lead though its share is declining as it faces intensifying competition from Ali Shaihani Group of Industries LLC
  • Small local grocers remains the leading channel but faces increasing competition from supermarkets and hypermarkets
  • Savoury snacks sees steady growth over the forecast period
  • Increased digitisation in savoury snacks in both delivery and product innovation
  • Health and wellness and environmental awareness increasingly characterise savoury snacks
  • Table 42 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 43 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 44 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 45 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 47 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 48 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 50 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 51 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030