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Snacks in Cameroon

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    Report

  • 60 Pages
  • July 2023
  • Region: Cameroon
  • Euromonitor International
  • ID: 5567301
Growth in retail volume sales of snacks in Cameroon in 2023 is expected to be down slightly on 2022 and fall below the CAGR for the entire review period. Overall demand has remained subdued as high inflation fuelled by the global recovery from COVID-19 and Russia’s invasion of Ukraine has continued to drive up unit prices and erode confidence and purchasing power among consumers. In several categories, upward pricing pressure has been exacerbated by the government’s import substitution policy.

The analyst's Snacks in Cameroon report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN CAMEROON
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • CHOCOLATE CONFECTIONERY IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising unit prices continue to subdue overall demand
  • Tablets remains the largest and best performing category in retail volume terms
  • Chocolate confectionery still widely seen as a luxury snack option
PROSPECTS AND OPPORTUNITIES
  • Investment in digital sales and marketing strategies will continue to rise
  • Growth in local cocoa processing should boost chocolate confectionery consumption
  • Chococam and other domestic producers set to benefit from import substitution policy
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
  • GUM IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Manufacturers launch products with softer textures and longer-lasting flavours
  • Cameroonians continue to prioritise affordability in gum purchasing decisions
  • Flavours remain a focal point for innovation and brand differentiation efforts
PROSPECTS AND OPPORTUNITIES
  • Crackdown on roadside vendors should bolster gum sales via formal channels
  • Gum producers likely to target post-meal consumption occasions
  • Products with more advanced functional benefits could offer growth potential
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Gum: % Value 2019-2023
  • Table 30 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 31 Distribution of Gum by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
  • SUGAR CONFECTIONERY IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Youthful population and affordable prices ensure overall demand remains resilient
  • Boiled sweets still the largest category in volume terms as lollipops grows fastest
  • Tiger Brands continues to lead a relatively fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Cameroon’s young demographic profile bodes well for sugar confectionery
  • Packaging changes and flavour innovation will remain popular marketing tactics
  • Rising health-consciousness should encourage development of reduced sugar options
CATEGORY DATA
  • Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
  • SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price hikes, recipe changes and shrinkflation depress demand for sweet biscuits
  • Plain and filled biscuits remain the most popular types in Cameroon
  • More artisanal producers introduce packaged and branded plantain chips
PROSPECTS AND OPPORTUNITIES
  • Demand for sweet biscuits should improve gradually as inflationary pressures ease
  • Local players expected to reinforce their dominance
  • Little potential for development of health and wellness options
CATEGORY DATA
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 56 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 57 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 58 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
  • ICE CREAM IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Informal sales continue to limit penetration of packaged/industrial ice cream
  • Retail volume growth slows as producers increase prices to cover rising costs
  • Impulse ice cream shows the fastest growth in retail volume terms
PROSPECTS AND OPPORTUNITIES
  • Dairy-based ice cream set to remain the dominant type in Cameroon
  • Popularity of “glacier moderne” should create premiumisation opportunities
  • Increasing consumer sophistication will stimulate flavour innovation
CATEGORY DATA
  • Table 63 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 64 Sales of Ice Cream by Category: Value 2018-2023
  • Table 65 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 66 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 68 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 69 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 70 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 71 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
  • SAVOURY SNACKS IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong consumer preference for sweeter snacks continues to limit demand
  • Savoury snacks witnesses steeper price hikes than most categories
  • Supermarkets becomes the leading distribution channel in value terms
PROSPECTS AND OPPORTUNITIES
  • Busier lifestyles and changing snacking habits should provide growth opportunities
  • Domestic manufacturers likely to gain ground in savoury snacks
  • Interest in packaged and branded popcorn expected to increase
CATEGORY DATA
  • Table 74 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 75 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 77 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 79 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 80 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 82 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028