2022’s easing pandemic restrictions and the reopening of schools and offices is propelling growth revival in some areas of snacks in Turkey, such as ice cream and salty snacks like potato chips, and certain products in sugar confectionery especially. On the other hand, the war in Ukraine is sending wheat prices shooting up and causing problems within biscuit production. Tourism is also suffering, as Turkey has traditionally benefited from visitors from both Ukraine and Russia. And soaring inflat...
The Snacks in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Snacks in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SNACKS IN TURKEYEXECUTIVE SUMMARY
- Snacks in 2022: The big picture
- Key trends in 2022
- Competitive landscape
- Channel developments
- What next for snacks?
- Table 1 Sales of Snacks by Category: Volume 2017-2022
- Table 2 Sales of Snacks by Category: Value 2017-2022
- Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
- Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Snacks: % Value 2018-2022
- Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Snacks by Format: % Value 2017-2022
- Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
- Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
- CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
- CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Skyrocketing inflations leads to reduced snacking budgets and pack sizes
- New tastes try to tempt consumers
- Health and premiumisation trends drive demand for dark chocolate
- Health and wellness trends to fuel new launches
- Rising prices to push sales of sensory-focused variants, while demand will continue for discount options
- E-commerce to continue expansion and embrace small players and independent grocers
- Summary 2 Other Chocolate Confectionery by Product Type: 2022
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
- Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
- Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
- Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
- Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Gum sees very low volume growth as bubble gum loses appeal
- Perfetti leads gum while private label players find opportunities for growth
- Bubble gum players attempt to revive sales through fun and fruity flavours
- Chewing gum to benefit from greater functional positioning and larger pack sizes
- Increased innovation will incorporate health and wellness trends with added vitamins, protein and natural ingredients
- Bubble gum to continue decline despite attempts to attract children
- Table 25 Sales of Gum by Category: Volume 2017-2022
- Table 26 Sales of Gum by Category: Value 2017-2022
- Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
- Table 28 Sales of Gum by Category: % Value Growth 2017-2022
- Table 29 Sales of Gum by Flavour: Rankings 2017-2022
- Table 30 NBO Company Shares of Gum: % Value 2018-2022
- Table 31 LBN Brand Shares of Gum: % Value 2019-2022
- Table 32 Distribution of Gum by Format: % Value 2017-2022
- Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
- Table 34 Forecast Sales of Gum by Category: Value 2022-2027
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sugar prices spike and Kent Gida remains on top
- Holiday seasons enhance growth potential in sugar confectionery
- Normalisation starts to revive growth, supported by trend towards discounters
- Sugar confectionery to enjoy greater growth
- Tourism to boost sales, with boiled sweets benefiting from increased movement
- Discounters’ share to rise in response to price sensitivity
- Summary 3 Other Sugar Confectionery by Product Type: 2022
- Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
- Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
- Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
- Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
- Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand rises for health-positioned variants, benefiting private label lines in dried fruit
- Companies reconsider investments as consumers shift to private label
- Pack sizes shrink while unit prices rise
- Processed fruit snacks to see innovative new launches amid expansion of organic offerings
- Private label may push out smaller brands as consumers watch their budgets
- Snack bars to remain active with advertising and new developments
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
- Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
- Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
- Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
- Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
- Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
- Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
- Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
- Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
- Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
- Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
- Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
- Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
- Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
- Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
- Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
- Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
- Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Small local grocers loses sales to supermarkets and discounters thanks to unmanageable costs
- Unilever maintains its lead with popular brands and broad pricing strategy
- Unpackaged ice cream grows as packaging prices rise
- Ramadan timing to fuel growth of ice cream
- Partnerships between private label players and big brands predicted
- Hybrid launches and healthier ice cream variants will drive sales
- Table 69 Sales of Ice Cream by Category: Volume 2017-2022
- Table 70 Sales of Ice Cream by Category: Value 2017-2022
- Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
- Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
- Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
- Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
- Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
- Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
- Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
- Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
- Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
- Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
- Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
- Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
- Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
- Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
- Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Nuts, seeds and trail mixes sees continued growth through several levels of appeal
- Frito-Lay stays on top but private label expands rapidly
- Pack sizes shrink as producers struggle
- Rising demand for health-positioned products will guide innovation
- Nuts, seeds and trail mixes to enjoy greater differentiation
- Innovative launches to liven up pretzels and salty biscuits
- Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
- Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
- Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
- Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
- Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
- Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
- Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
- Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
- Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
- Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
- Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
