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Snacks in Brazil

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    Report

  • 88 Pages
  • September 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 5567313
Retail current value sales of snacks in Brazil are projected to see a further double-digit rise over 2025, supported by moderate retail volume growth, but mainly inflationary pressure on prices. In 2025, snacks in Brazil operates within a complex macroeconomic environment marked by persistent inflation, cautious consumer spending and elevated commodity costs.

The Snacks in Brazil report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Snacks by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers feel economic pressure, but indulgence from chocolate confectionery is still a must for Brazilians
  • Nestlé invests to gain a competitive edge
  • Supermarkets lead but warehouse clubs gain momentum
PROSPECTS AND OPPORTUNITIES
  • Macroeconomic, lifestyle and cultural aspects to keep chocolate confectionery consumption high
  • Premiumisation anticipated in the forecast period
  • Functionality to gain traction through health and wellness trends
  • Summary 2 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Chewing gum remains popular but shows signs of maturity
  • Mondelez plays with portfolio diversification while Perfetti Van Melle bets on marketing campaigns
  • Chewing gum purchases with other fmcg lure consumers to traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
  • Slowing growth rates reflect maturity
  • Innovation in chewing gum in Brazil to foster sustainability
  • Functional gum is developing in the country
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2020-2025
  • Table 26 Sales of Gum by Category: Value 2020-2025
  • Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Gum by Category: % Value Growth 2020-2025
  • Table 29 Sales of Gum by Flavour: Rankings 2020-2025
  • Table 30 NBO Company Shares of Gum: % Value 2021-2025
  • Table 31 LBN Brand Shares of Gum: % Value 2022-2025
  • Table 32 Distribution of Gum by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
  • Table 34 Forecast Sales of Gum by Category: Value 2025-2030
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sugar confectionery benefits from affordable indulgence perception
  • Ferrero invests in the category with strategic acquisitions and local integration initiatives
  • Warehouse clubs appeal to bulk purchasing consumers
PROSPECTS AND OPPORTUNITIES
  • Fast response to market trends and collaborations to impact the category positively
  • Companies are investing in production and innovation
  • Functionality and indulgence to win over consumers
  • Summary 3 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthier options and convenience positioning boost snack bars
  • Small brands enjoy widening space to show strong dynamism
  • Supermarkets leads, with warehouse clubs gaining importance
PROSPECTS AND OPPORTUNITIES
  • Widening consumption occasions to stimulate category growth
  • Technological advancements focusing on production optimisation and AI for better promotional performance
  • Functionality to be more specific and expand beyond snack bars
CATEGORY DATA
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heat waves boost ice cream consumption
  • Unilever leads with portfolio depth and premium expansion initiatives
  • Impulse purchasing and proximity inform distribution trends
PROSPECTS AND OPPORTUNITIES
  • Consumption less dependent on seasonality
  • Last-mile and delivery apps and enhanced cold chain logistics
  • Health and wellness to gain visibility within ice cream
CATEGORY DATA
  • Table 69 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 70 Sales of Ice Cream by Category: Value 2020-2025
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
  • Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
  • Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic pressures and low functionality slow overall growth rates
  • PepsiCo innovates and participates in collaborations
  • Accessibility, convenience and affordability are distribution watchwords for savoury snacks
PROSPECTS AND OPPORTUNITIES
  • Savoury snacks consumption to grow at a steady pace
  • Innovation towards more nutritious products
  • Health and wellness and sustainability to shape development in savoury snacks
CATEGORY DATA
  • Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030