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Snacks in Belarus

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    Report

  • 62 Pages
  • June 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 5567330
Belarus has been an outlier in terms of its approach to the pandemic, with no lockdown restrictions in place. Nonetheless the economy has been struggling, largely driven by political unrest, which has been further heightened in 2021 due to an incident in which a plane was halted by the government in May 2021 in order to arrest an opposition activist. As a result, the EU has banned Belarus from its airspace.

The Snacks in Belarus report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream and Frozen Desserts, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

SNACKS IN BELARUS
EXECUTIVE SUMMARY
  • Snacks in 2021: The big picture
  • Key trends in 2021
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2016-2021
  • Table 2 Sales of Snacks by Category: Value 2016-2021
  • Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Snacks by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Snacks: % Value 2017-2021
  • Table 6 LBN Brand Shares of Snacks: % Value 2018-2021
  • Table 7 Penetration of Private Label by Category: % Value 2016-2021
  • Table 8 Distribution of Snacks by Format: % Value 2016-2021
  • Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Snacks by Category: Value 2021-2026
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Minimal volume growth as political turbulence negatively impacts economy
  • International and private label gaining value share
  • International players account for most product launches
PROSPECTS AND OPPORTUNITIES
  • Price discounting drives volume sales over forecast period
  • Healthy lifestyle trends expected to dampen retail volume sales of chocolate confectionery
  • New product developments expected during the forecast period, particularly in personalised products and healthier chocolate confectionery
  • Summary 2 Other Chocolate Confectionery by Product Type: 2021
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
GUM IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong performance as on-the-go consumption recovers
  • International players maintain lead, with discounts important for attracting customers
  • Bubble gum outperforms chewing gum in 2021, as adult purchase retro brands
PROSPECTS AND OPPORTUNITIES
  • Low volume growth but potential for growth remains in unsaturated landscape
  • Oral hygiene is expected to be an important driver of gum sales in 2020
  • As Belarus faces recession, private label gum is likely to see an increase in popularity
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2016-2021
  • Table 26 Sales of Gum by Category: Value 2016-2021
  • Table 27 Sales of Gum by Category: % Volume Growth 2016-2021
  • Table 28 Sales of Gum by Category: % Value Growth 2016-2021
  • Table 29 NBO Company Shares of Gum: % Value 2017-2021
  • Table 30 LBN Brand Shares of Gum: % Value 2018-2021
  • Table 31 Distribution of Gum by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Gum by Category: Volume 2021-2026
  • Table 33 Forecast Sales of Gum by Category: Value 2021-2026
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2021-2026
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2021-2026
SUGAR CONFECTIONERY IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Popular local sweet halva hit by steep price rises
  • International players expected to gain stronger foothold in sugar confectionery in 2020, with smaller local players likely to struggle
  • Healthier sugar confectionery added to the mix
PROSPECTS AND OPPORTUNITIES
  • Continued volume decline over forecast period
  • Healthy lifestyle trends are likely to hamper retail volume growth of sugar confectionery
  • Retail volume sales likely to continue to decline into the forecast period, with innovation necessary to hold interest
  • Summary 3 Other Sugar Confectionery by Product Type: 2021
CATEGORY DATA
  • Table 36 Sales of Sugar Confectionery by Category: Volume 2016-2021
  • Table 37 Sales of Sugar Confectionery by Category: Value 2016-2021
  • Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021
  • Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021
  • Table 40 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021
  • Table 41 NBO Company Shares of Sugar Confectionery: % Value 2017-2021
  • Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021
  • Table 43 Distribution of Sugar Confectionery by Format: % Value 2016-2021
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • VAT increase leads to steep retail price rises
  • Local players face growing competition from international brands in 2020
  • Consumers look for healthier ingredients
PROSPECTS AND OPPORTUNITIES
  • Moderate growth in constant value over forecast period
  • Private label brands likely to see retail volume growth as consumers increasingly price sensitive
  • Consumers are likely to switch to cheaper plain biscuits into the forecast period as recession hits
CATEGORY DATA
  • Table 62 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021
  • Table 63 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021
  • Table 64 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021
  • Table 65 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021
  • Table 66 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021
  • Table 67 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021
  • Table 68 NBO Company Shares of Sweet Biscuits: % Value 2017-2021
  • Table 69 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021
  • Table 70 NBO Company Shares of Snack Bars: % Value 2017-2021
  • Table 71 LBN Brand Shares of Snack Bars: % Value 2018-2021
  • Table 72 NBO Company Shares of Fruit Snacks: % Value 2017-2021
  • Table 73 LBN Brand Shares of Fruit Snacks: % Value 2018-2021
  • Table 74 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021
  • Table 75 Distribution of Sweet Biscuits by Format: % Value 2016-2021
  • Table 76 Distribution of Snack Bars by Format: % Value 2016-2021
  • Table 77 Distribution of Fruit Snacks by Format: % Value 2016-2021
  • Table 78 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026
  • Table 79 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026
  • Table 80 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026
  • Table 81 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
ICE CREAM AND FROZEN DESSERTS IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Ice cream and frozen desserts hit by high price rises
  • Three local players lead ice cream and frozen desserts, due to economy portfolio and strong marketing campaigns
  • Plenty of product launches in spite of weakening economy
PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • New product launches in line with the healthy lifestyle trend expected during the forecast period
  • Ice cream expected to see increasing segmentation over forecast period
CATEGORY DATA
  • Table 48 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
  • Table 49 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
  • Table 50 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
  • Table 51 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
  • Table 53 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
  • Table 54 NBO Company Shares of Ice Cream: % Value 2017-2021
  • Table 55 LBN Brand Shares of Ice Cream: % Value 2018-2021
  • Table 56 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
  • Table 57 Distribution of Ice Cream by Format: % Value 2016-2021
  • Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
  • Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
  • Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
  • Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
SAVOURY SNACKS IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Potato chips stat performer as students study remotely
  • Savoury snacks companies expected to invest heavily in social media and packaging promotion 2020
  • Potato chips leads, despite healthy lifestyle trend
PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • Players look to appeal to younger consumers through exotic flavours
  • Healthy living trend expected to hamper retail volume growth of savoury snacks in 2020
  • Summary 4 Other Savoury Snacks by Product Type: 2021
CATEGORY DATA
  • Table 82 Sales of Savoury Snacks by Category: Volume 2016-2021
  • Table 83 Sales of Savoury Snacks by Category: Value 2016-2021
  • Table 84 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021
  • Table 85 Sales of Savoury Snacks by Category: % Value Growth 2016-2021
  • Table 86 NBO Company Shares of Savoury Snacks: % Value 2017-2021
  • Table 87 LBN Brand Shares of Savoury Snacks: % Value 2018-2021
  • Table 88 Distribution of Savoury Snacks by Format: % Value 2016-2021
  • Table 89 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026
  • Table 90 Forecast Sales of Savoury Snacks by Category: Value 2021-2026
  • Table 91 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026
  • Table 92 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026