In 2022, several waves of the Omicron variant of COVID-19 broke out in various regions in China, and a strict lockdown policy was widely applied by the government. This significantly affected consumption outside of the home, and affected production and logistics in certain periods, especially in Shanghai, the economic centre.
The Snacks in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Snacks in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SNACKS IN CHINAEXECUTIVE SUMMARY
- Snacks in 2022: The big picture
- Key trends in 2022
- Competitive landscape
- Channel developments
- What next for snacks?
- CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
- CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
- Table 1 Sales of Snacks by Category: Volume 2017-2022
- Table 2 Sales of Snacks by Category: Value 2017-2022
- Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
- Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Snacks: % Value 2018-2022
- Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Snacks by Format: % Value 2017-2022
- Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
- Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retail sales of chocolate confectionery resume their volume decline in 2022
- Premium segment outperforms
- Dove launches low sugar and sugar-free products, following the health trend
- Chocday’s plant-based products and super-foods signal the health trend
- Functional chocolate appears in the portfolios of e-commerce health solutions brands
- Summary 2 Other Chocolate Confectionery by Product Type: 2022
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
- Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
- Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
- Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
- Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Volume sales of gum continue to decline due to Omicron outbreaks
- Extra launches a product series with beauty function claim
- Sales of gum set to decline as oral care function less needed
- Declining birth rate to drag down sales of bubble gum
- Table 25 Sales of Gum by Category: Volume 2017-2022
- Table 26 Sales of Gum by Category: Value 2017-2022
- Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
- Table 28 Sales of Gum by Category: % Value Growth 2017-2022
- Table 29 Sales of Gum by Flavour: Rankings 2017-2022
- Table 30 NBO Company Shares of Gum: % Value 2018-2022
- Table 31 LBN Brand Shares of Gum: % Value 2019-2022
- Table 32 Distribution of Gum by Format: % Value 2017-2022
- Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
- Table 34 Forecast Sales of Gum by Category: Value 2022-2027
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sugar confectionery does not recover to pre-COVID-19 level of sales
- Social media marketing uses nostalgia to drive sales of sugar confectionery
- Confectionery containing fruit juice and pulp has growth potential due to premiumisation
- New product from AMOS indicates interest in product development in sugar confectionery
- Summary 3 Other Sugar Confectionery by Product Type: 2022
- Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
- Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
- Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
- Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
- Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Flavour and format innovation attract more young consumers to fruit snacks
- ffit8 continues to achieve robust growth due to high-quality protein, good taste, and consumption diversification
- Glico is negatively affected by the 2022 lockdowns, but innovation prevents decline
- Demand for nutritious and healthy snacks to be maintained, leading innovation to be function-oriented
- Filled biscuits to be the most promising category in sweet biscuits due to innovation in formats and flavours
- Lockdowns caused by the pandemic help increase e-commerce share
- Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
- Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
- Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
- Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
- Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
- Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
- Table 83 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
- Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
- Table 85 NBO Company Shares of Snack Bars: % Value 2018-2022
- Table 86 LBN Brand Shares of Snack Bars: % Value 2019-2022
- Table 87 NBO Company Shares of Fruit Snacks: % Value 2018-2022
- Table 88 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
- Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
- Table 90 Distribution of Sweet Biscuits by Format: % Value 2017-2022
- Table 91 Distribution of Snack Bars by Format: % Value 2017-2022
- Table 92 Distribution of Fruit Snacks by Format: % Value 2017-2022
- Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
- Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
- Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
- Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- “Guochao” raises consumers’ interest in domestic ice cream brands
- Premiumisation prevails and manufacturers emphasise product quality
- Continued innovations in ice cream flavours and formats
- New factories to commence production over the forecast years
- Nestlé (China) ends partnership with Five Rams brand; it launches a new brand, Guangdong Xinyi
- Reduced sugar ice cream set to see a positive outlook
- Table 49 Sales of Ice Cream by Category: Volume 2017-2022
- Table 50 Sales of Ice Cream by Category: Value 2017-2022
- Table 51 Sales of Ice Cream by Category: % Volume Growth 2017-2022
- Table 52 Sales of Ice Cream by Category: % Value Growth 2017-2022
- Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
- Table 54 Sales of Impulse Ice Cream by Format: % Value 2017-2022
- Table 55 NBO Company Shares of Ice Cream: % Value 2018-2022
- Table 56 LBN Brand Shares of Ice Cream: % Value 2019-2022
- Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
- Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
- Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
- Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
- Table 61 Distribution of Ice Cream by Format: % Value 2017-2022
- Table 62 Forecast Sales of Ice Cream by Category: Volume 2022-2027
- Table 63 Forecast Sales of Ice Cream by Category: Value 2022-2027
- Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
- Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Increasing health awareness and product innovation drive rapid growth in seafood snacks
- Flavour innovation and functional additions attract younger generations and office workers
- Wang Xiaolu maintains triple-digit growth by expanding offline channels
- Increasing health awareness and indulgence will support growth in savoury biscuits
- Nutrition upgrades and increasing gen Z penetration expected in seafood snacks
- Shopping habits shaped by COVID-19 will continue to boost e-commerce
- Summary 4 Other Sugar Confectionery by Product Type: 2022
- Table 66 Sales of Savoury Snacks by Category: Volume 2017-2022
- Table 67 Sales of Savoury Snacks by Category: Value 2017-2022
- Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
- Table 69 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
- Table 70 NBO Company Shares of Savoury Snacks: % Value 2018-2022
- Table 71 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
- Table 72 Distribution of Savoury Snacks by Format: % Value 2017-2022
- Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
- Table 74 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
- Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
- Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
