Snacks in Finland - Research and Markets

Following the marked jumps in growth seen in 2020 as a result of the COVID-19 crisis, 2022 saw continued normalisation and the return of some pre-pandemic consumption patterns as restrictions imposed to curb the spread of the SARS-CoV-2 virus were eased further. As consumers spent more time away from home, the consumption of some snacks decreased while others continued to recover.

The Snacks in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

SNACKS IN FINLAND

EXECUTIVE SUMMARY

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN FINLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Chocolate confectionery players respond to changing consumer trends
Co-branding supports continued focus on new tastes
Potential for private label

PROSPECTS AND OPPORTUNITIES

Innovation and marketing activity to remain key
Sustainability becoming increasingly important to consumers
Fazer working towards sustainability goals

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

GUM IN FINLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Gum in need of innovation to boost consumer interest
Novel flavour developments
New health claims

PROSPECTS AND OPPORTUNITIES

Potential for further private label development
Fazer plays on domestic status, with e-commerce set to see continued growth
Growing focus on sustainability

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027

SUGAR CONFECTIONERY IN FINLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Adapting to changed lifestyles with products for sharing
Move towards more natural ingredients
Moving away from sugar

PROSPECTS AND OPPORTUNITIES

Revival of busy lifestyles to support move to smaller packaging
Domestic players target local tastes
Pick and mix selections to continue recovery

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN FINLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Continued normalisation
Fazer continues cross branding with confectionery trend
Focus on development of protein bars

PROSPECTS AND OPPORTUNITIES

Growing emphasis on local origins
Limited editions and seasonal flavours to continue to play key role in innovation
Marketing activity to stand out from the crowd and growing emphasis on sustainability

CATEGORY DATA

Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027

ICE CREAM IN FINLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Continued trend towards gelato style products
Trend towards premium ice cream
Health and wellness trend influencing innovation

PROSPECTS AND OPPORTUNITIES

Unilever to close down Finnish factory
Growing focus on domestic origins
Health and wellness trend to influence consumer demand and manufacturer innovation

CATEGORY DATA

Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

SAVOURY SNACKS IN FINLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Normalisation occurring, while e-commerce becomes increasingly important
New flavours and combinations
Health and wellness trend shaping new product developments

PROSPECTS AND OPPORTUNITIES

Bread and cereal chips set to benefit from health focused innovation
More direct involvement of consumers
Growing consumer interest in smaller packaging

CATEGORY DATA

Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027