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Snacks in Guatemala

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    Report

  • 62 Pages
  • June 2023
  • Region: Guatemala
  • Euromonitor International
  • ID: 5567344
Despite the challenging economy in 2023 and its negative impact on consumer purchasing power, snacks saw positive growth over the review period, notably in current value terms. Retail prices continued to rise amid further inflationary pressure in 2023. Indeed, Guatemala saw its official inflation rate rise to 9.2% at the end of 2022, its highest rate since 2008.

The analyst's Snacks in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN GUATEMALA
EXECUTIVE SUMMARY
  • Snacks in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Chocolate confectionery sees retail volume growth slow in 2023
  • Brand expansions through higher cocoa and reduced sugar content products
  • Ninoshka SA leads category with Mars brands
PROSPECTS AND OPPORTUNITIES
  • Impulse-led category to remain dependent on brand visibility and innovation
  • Dark chocolate with high cocoa content to gain further appeal
  • Growing consumer interest in chocolate with added health benefits
CATEGORY DATA
  • Summary 2 Other Chocolate Confectionery by Product Type: 2023
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gum consumption remains below pre-pandemic levels
  • Low-sugar gum is most popular format
  • Kraft Centroamerica SA leads gum category with Trident brand
PROSPECTS AND OPPORTUNITIES
  • Changing consumer habits to slow gum’s recovery
  • Rising health awareness could work in favour of gum category
  • Small local grocers will remain vital channel for gum
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Gum: % Value 2019-2023
  • Table 30 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 31 Distribution of Gum by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar confectionery experiences low growth due to maturity
  • Medicated confectionery and mints lack innovation
  • Fragmented category led by Productora Centroamericana de Alimentos SA
PROSPECTS AND OPPORTUNITIES
  • Health concerns will stifle future category development
  • Boiled sweets enjoy a revival as budgets are squeezed
  • Low margin sugar confectionery is less attractive to intermediates
CATEGORY DATA
  • Summary 3 Other Sugar Confectionery by Product Type: 2023
  • Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • On-the-go consumption and promotions drive volume growth
  • Healthier snacks struggle to gain mainstream appeal
  • Comercial Pozuelo Guatemala SA leads fragmented category
PROSPECTS AND OPPORTUNITIES
  • Slower rate of volume growth as price sensitivity lingers
  • Healthier options will resonate with consumers if price is right
  • Opportunities for innovation in better-for-you products
CATEGORY DATA
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ice cream enjoys strong growth in foodservice and retail
  • Helados Sarita SA leads ice cream category
  • Take-home ice cream proves resilient even as foodservice recovers
PROSPECTS AND OPPORTUNITIES
“Hometainment” and sharing to remain visible drivers of take-home ice cream sales
  • Traditional channel to bolster sales as freezers expand in number and capacity
  • Strong preference for dairy-based ice cream will prevail, but alternatives will expand
CATEGORY DATA
  • Table 68 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 69 Sales of Ice Cream by Category: Value 2018-2023
  • Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Savoury snacks attracts new entrants and spurs product development
  • Tortrix launches new ChurroTrix Picoxita?
  • Yummi line of salty snacks launches in Guatemala
PROSPECTS AND OPPORTUNITIES
  • Impulse and at-home consumption to stimulate retail sales growth
  • Key brands stand to benefit from widespread distribution
  • Salty snacks to remain dominant choice in Guatemala
CATEGORY DATA
  • Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028