Guatemala’s inflation rate closed 2024 at 1.7%, the lowest in 14 years; however, many argue it fails to reflect the true cost of living. In 2025, the snacks market is experiencing several price hikes, including the global price of chocolate and glucose, which is affecting snacks prices and manufacturers.
This Snacks in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in GuatemalaExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in GuatemalaGlobal Cocoa Crisis Affects Manufacturers in 2025Mars Inc. Leads With Its Broad and Popular PortfolioConvenient Small Local Grocers Play a Key Role in the Distribution of SnacksProspects and OpportunitiesGrowth Supported by Creative Innovations and International FlavoursHigher-Income Consumers Increasingly Interested in Global Chocolate TrendsHealth and Wellness Drives Demand for Dark ChocolateGum in GuatemalaChewing Gum Drives SalesMondelez Leads With Its Trident Gum the Most Widely Distributed Brand in the CountryExpansion of E-CommerceProspects and OpportunitiesInnovation to Attract a Broader Audience and Drive Renewed Interest in GumStrong Potential of Specialised Gum VarietiesOrganic and Natural Offerings to Target Consumers Who Prioritise Health and WellnessSugar Confectionery in GuatemalaChildren’S Birthday Parties Drive SalesColombina Sa Leads Sugar ConfectionerySmall Local Grocers Offer a Variety of Sugar Confectionery ProductsProspects and OpportunitiesRising Interest in International ProductsSocial Media Will Become Increasingly Important for AdvertisingBetter-For-You Products Are Expected as Health and Wellness GrowsSweet Biscuits, Snack Bars and Fruit Snacks in GuatemalaSweet Biscuits Are Traditionally Consumed in the CountryGrupo Nutresa Sa Remains the Clear Leader With Its Good-Quality, Popular OptionsWarehouse Club Pricesmart Continues to Grow in SignificanceProspects and OpportunitiesInnovation to Remain a Key Driver of Consumer Interest and Category GrowthExpanding Range of Products Catering to Specific Dietary RequirementsRising Demand for Simple, Clean IngredientsIce Cream in GuatemalaRising Number of Ice Cream Fans Supports Growth in 2025Helados Sombrella Increases Its Share With Price Discounts in Modern RetailersSmall Local Grocers Increasingly Have Freezers for Ice CreamProspects and OpportunitiesFlavour Innovation to Drive Further Interest and GrowthPotential of Plant-Based Alternatives Among Higher-Income ConsumersRising Demand for Better-For-You OptionsSavoury Snacks in GuatemalaStrong International Influence on Flavours in 2025Grupo Nutresa Sa Leads, With Its Pozuelo Brand Holding Strong Nostalgic ValueSmall Local Grocers Offer Consumers Convenient, Quick Access to Savoury SnacksProspects and OpportunitiesVersatility, Affordability, and Wide Flavour Variety of Savoury Snacks Ensure Their Continued PopularityNovel Flavours to Capture Consumer AttentionRising Demand for Better-For-You Products
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