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Snacks in Kazakhstan

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    Report

  • 63 Pages
  • July 2023
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 5567353
There was a significant increase in the price of food products, including in the snacks category, in Kazakhstan in 2022. The confectionery and sweet biscuits categories showed the most growth in value terms, as manufacturers had problems with the supply of raw materials and prices rose. In 2023, prices have continued to rise in the snacks market, but not at such a rapid pace as in the previous year.

The analyst's Snacks in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Distribution of Snacks by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • CHOCOLATE CONFECTIONERY IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slow revival
  • Brand competition intensifies
  • Rakhat retains lead, while KDV Group OOO is strengthening its position
PROSPECTS AND OPPORTUNITIES
  • Sales growth will be held back by high prices
  • Future lies outside the box
  • Chocolate with toys to see more positive performance
CATEGORY DATA
  • Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
  • GUM IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gum category sees a positive sales trend
  • Gum remains dependent on imports
  • The trend for health retains its relevance
PROSPECTS AND OPPORTUNITIES
POPULATION
growth a driver for the gum category
  • Price growth in the gum category expected to be moderate
  • Entry into market difficult for new players
CATEGORY DATA
  • Table 24 Sales of Gum by Category: Volume 2018-2023
  • Table 25 Sales of Gum by Category: Value 2018-2023
  • Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Gum: % Value 2019-2023
  • Table 29 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 30 Distribution of Gum by Format: % Value 2018-2023
  • Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 32 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
  • SUGAR CONFECTIONERY IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Problems with shortage of raw materials
  • The trend towards healthier eating is on the rise
  • The share of Russian brands increases
PROSPECTS AND OPPORTUNITIES
  • Sugar confectionery will remain expensive
  • The toffees, caramels and nougat category will stagnate
  • The local company, Bayan Sulu AO, to retain its sales lead
CATEGORY DATA
  • Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
  • SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • The sweet biscuits category is growing in volume terms
  • The wafers category sees falling volumes
  • The Milka brand has expanded its product range
PROSPECTS AND OPPORTUNITIES
  • Sweet biscuits to continue to benefit from role as an alternative to more expensive confectionery
  • Plain biscuits offers growth potential in challenging economic conditions
  • Competition between players to intensify
CATEGORY DATA
  • Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 55 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 56 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 57 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 58 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 59 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 60 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
  • ICE CREAM IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales are back on track
  • The take-home dairy ice cream category is expanding
  • The share of local production is growing
PROSPECTS AND OPPORTUNITIES
  • Low-priced segment brands will be more relevant
  • The production potential in the country is increasing
  • Plant-based ice cream development prospects
CATEGORY DATA
  • Table 65 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 66 Sales of Ice Cream by Category: Value 2018-2023
  • Table 67 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 68 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 70 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 71 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 72 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 73 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 74 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 75 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
  • SAVOURY SNACKS IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price remains a key issue
  • Innovative products generate interest
  • The share of Russian brands increases in the savoury snacks category
PROSPECTS AND OPPORTUNITIES
  • The development of modern trade contributes to the growth of savoury snacks
  • Interest in the popcorn category will be stable
  • The meat snacks and seafood snacks categories offer growth potential
CATEGORY DATA
  • Table 76 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 77 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 78 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 79 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 80 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 81 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 82 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 83 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 84 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 85 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 86 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028