+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Snacks in Croatia

  • PDF Icon

    Report

  • 63 Pages
  • July 2023
  • Region: Croatia
  • Euromonitor International
  • ID: 5567356
Overall, 2023 is expected to be a positive year for snacks, with further current value and volume growth, supported by a post-pandemic return of foreign tourists in large numbers and an increase in impulse buying and on-the-go consumption. However, ongoing high inflation, caused by rising energy prices and continuing food shortages, partly due to the war in Ukraine, is expected to hamper volume growth to some extent.

The analyst's Snacks in Croatia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN CROATIA
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • CHOCOLATE CONFECTIONERY IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Chocolate confectionery sees healthy current value growth in 2023
  • Players jostle for premium positioning to differentiate in a competitive field
  • Growing range of healthier chocolate confectionery
PROSPECTS AND OPPORTUNITIES
  • Modest growth over the forecast period in a mature product area
  • Premiumisation trend will be visible through bespoke and ‘clean’ variants in the coming years
  • E-commerce continues to grow as more consumers perceive the channel to be trustworthy and reliable
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
  • GUM IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy current value growth in 2023, as unit prices of gum increase
  • Wrigley maintains its dominance of gum in Croatia
  • Local consumers continue to favour branded gum, despite the affordability of private label
PROSPECTS AND OPPORTUNITIES
  • Negative outlook for gum over the forecast period
  • Ongoing financial uncertainty will limit spending on discretionary gum
  • Innovation is needed to drive future growth
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Gum: % Value 2019-2023
  • Table 30 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 31 Distribution of Gum by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
  • SUGAR CONFECTIONERY IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar confectionery sees slight volume decline in 2023 as Croatians seek healthier snack options
  • Competitive landscape in sugar confectionery remains unchanged in 2023
  • Mints receives a boost thanks to its functionality as a breath freshener post-COVID-19
PROSPECTS AND OPPORTUNITIES
  • Gloomy outlook for sugar confectionery in the years ahead
  • Main players must focus on health and wellness innovations to remain relevant over the forecast period
  • Private label will continue to benefit from price sensitivity in Croatia
CATEGORY DATA
  • Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
  • SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Modest volume growth in 2023, but current value sales are boosted by rising unit prices
  • Wafers sidestep negative profiling, but protein/energy bars struggle to gain traction
  • Kraš retains the lead as Koestlin looks to celebrity endorsement to drive growth
PROSPECTS AND OPPORTUNITIES
  • Moderate category growth predicted over the forecast period
  • Private label will continue to gain ground in the years ahead
  • Deepening health and wellness trend in Croatia bodes well for sales of dried fruit
CATEGORY DATA
  • Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
  • ICE CREAM IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ice cream sees healthy growth in 2023 as tourism recovers post-pandemic
  • Ledo dd continues to dominate ice cream and frozen desserts in Croatia in 2023
  • Vanilla and chocolate remain the most popular flavours among local consumers
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for ice cream over the forecast period
  • Growing health awareness will continue driving innovation in ice cream
CATEGORY DATA
  • Table 68 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 69 Sales of Ice Cream by Category: Value 2018-2023
  • Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
  • SAVOURY SNACKS IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Discounting supports volume growth in a tough economic climate
  • Adria Snack continues to lead thanks to broad portfolio and expansion of production
  • Nuts, seeds and trail mixes are increasingly seen as nutritious, convenient snacks
PROSPECTS AND OPPORTUNITIES
  • Moderate growth predicted for savoury snacks over the forecast period, especially those with wellness positioning
  • Wide product range ensures constant value growth over the forecast period
  • Private label set to benefit as the premiumisation trend stalls
CATEGORY DATA
  • Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028