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Staple Foods in Colombia

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    Report

  • 68 Pages
  • November 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 5567370
Sales of staple foods in Colombia are seeing positive results in 2025, in both value and volume terms, in an improvement to the slumps in sales seen last year. This performance is supported by the home cooking trends, whereby consumers are seeking to save money by opting for affordable foods and eating at home, rather than investing in snacks while out and about or eating out.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Home meal preparation and budget-friendly options drive sales
  • Growing focus on quality, despite ongoing price sensitivity
  • Evolving lifestyles and global cultural influences reshape consumer preferences
WHAT’S NEXT?
  • Ongoing positive sales, supported by polarised trends of premiumisation and affordability
  • Ongoing health and wellness trends focus on nutritional options - even at higher prices
  • Expansion of convenience stores in line with urbanisation
COMPETITIVE LANDSCAPE
  • Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
  • Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
CHANNELS
  • Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
  • Convenience stores rise as a key distribution channel for busy urban consumers
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of baked goods return to stronger growth
INDUSTRY PERFORMANCE
  • Bread remains a mainstay in local cuisine, although bakeries are facing some challenges
  • Packaged flat bread benefits from sales in discounters and new formulations
WHAT’S NEXT?
  • Collaborations and flavour innovation to drive growth in baked goods
  • Gluten-free claims are set to grow in importance
  • “Fresh from the oven” options will rise in convenience stores
COMPETITIVE LANDSCAPE
  • Bimbo expands bread portfolio from tradition to functionality
  • Corona brand demonstrates how value growth can be inflated by high prices, while volume contradicts the performance
CHANNELS
  • Food/drink/tobacco specialists remains the leading channel for baked goods
  • Convenience stores strengthen role in baked goods
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales remain in a negative slump due to ongoing price sensitivity, albeit at less steep declines than seen last year
INDUSTRY PERFORMANCE
  • New product launches continue, despite sluggish performance
  • Health and wellness trends drive purchasing behaviour
WHAT’S NEXT?
  • Improving economic conditions will lead to increased demand
  • Manufacturers respond to demand for healthier options
  • On-the-go cereal packs will appeal to busy consumers
COMPETITIVE LANDSCAPE
  • Kellogg’s leadership supported by ongoing innovations
  • Nutrimenti de Colombia one of few companies showing positive growth, thanks to respected local image
CHANNELS
  • Supermarkets and hypermarkets remain the key channels for breakfast cereals, thanks to wide array of products and special offers
  • Retail e-commerce sees growth in breakfast cereals, thanks to omnichannel strategies
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales return to small positive growth, while volume sales remain in a slump
INDUSTRY PERFORMANCE
  • Price sensitivity continues to influence sales
  • Processed seafood benefits from offering value for money, supporting volume growth
WHAT’S NEXT?
  • Retail and foodservice will see positive growth over the forecast period
  • Convenience stores and on-the-go products will continue to expand
  • More meat and seafood substitutes set to appear in the market
COMPETITIVE LANDSCAPE
  • Zenú continues to benefit from its broad portfolio and ongoing innovations
  • Nutrimenti de Colombia benefits from expanded distribution of its popular Bary brand
CHANNELS
  • Small local grocers maintain lead, although smaller merchants are being impacted by taxes
  • Discounters continue to attract attention due to affordable quality and a growing assortment of products
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy growth for processed fruit and vegetables
INDUSTRY PERFORMANCE
  • Popularity of frozen processed potatoes supports overall sales
  • Shelf staple beans gain traction, despite high prices
WHAT’S NEXT?
  • Baseline demand will continue to support sales, with diversified offers from private label expected
  • Volume sales challenged as consumers look for fresher and healthier options
  • Climate change challenges may present opportunities for shelf stable options to fill in
COMPETITIVE LANDSCAPE
  • Congelagro McCain Colombia benefits from strong success in frozen processed potatoes
  • Private label sees the strongest overall company growth thanks to expanding offer of affordable quality
CHANNELS
  • Supermarkets remains the strongest distribution channel, thanks to scale and infrastructure
  • Retail e-commerce benefits from omnichannel shopping trends
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of rice, pasta and noodles see an improved performance, supported by baseline demand
INDUSTRY PERFORMANCE
  • Packaged rice remains a staple in Colombian households
  • Instant noodle cups sees significant growth, thanks to offering convenience to busy consumers
WHAT’S NEXT?
  • Diversification and cultural influences influence ingredients and formats
  • Emerging opportunities for ready-to-eat rice and pasta
  • Colombian biofortified zinc: a promising solution to zinc deficiency
COMPETITIVE LANDSCAPE
  • Diana Corporación benefits from its strength in rice and widespread distribution
  • Option benefits from its all-format offering across noodles
CHANNELS
  • Modern outlets continue to put pressure on traditional channels
  • Discounters and convenience stores also embrace omnichannel strategies
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER