Staple Foods in Ukraine - Research and Markets

The pandemic lockdowns were a boon for staple foods in 2020, with more home cooking and also a degree of stockpiling leading to double-digit current value growth. In 2021, with society gradually opening up and therefore less home cooking, there is expected to be lower growth in current value sales, with a significant portion of growth being driven by price rises. Baked goods, in particular, are seeing significant price rises due to rising prices of key ingredients such as eggs, flour and sugar.

The Staple Foods in Ukraine report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

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STAPLE FOODS IN UKRAINE

EXECUTIVE SUMMARY

Staple foods in 2021: The big picture
Key trends in 2021
Competitive Landscape
Channel developments
What next for staple foods?
CHART 1 Staple Foods Value Sales Growth Scenarios: 2019-2026
CHART 2 Staple Foods Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2016-2021
Table 2 Sales of Staple Foods by Category: Value 2016-2021
Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Staple Foods by Format: % Value 2016-2021
Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

SOURCES

Summary 1 Research Sources

BAKED GOODS IN UKRAINEKEY DATA FINDINGS

2021 DEVELOPMENTS

Continuing volume decline in baked goods
In a highly fragmented product area, well-established brand Kyivkhlib continues to lead
Steep price rises lead to volume decline

PROSPECTS AND OPPORTUNITIES

Minimal constant value growth over forecast period
Top players face increasing competition
Burger buns and freshly baked pastries will see volume growth over forecast period

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2016-2021
Table 14 Sales of Baked Goods by Category: Value 2016-2021
Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Baked Goods: % Value 2017-2021
Table 18 LBN Brand Shares of Baked Goods: % Value 2018-2021
Table 19 Distribution of Baked Goods by Format: % Value 2016-2021
Table 20 Forecast Sales of Baked Goods by Category: Volume 2021-2026
Table 21 Forecast Sales of Baked Goods by Category: Value 2021-2026
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026

BREAKFAST CEREALS IN UKRAINEKEY DATA FINDINGS

2021 DEVELOPMENTS

Continued increase in volume sales, as with pandemic lingering, people have more time to eat breakfast
Nestlé-Ukraine continues to hold a clear lead thanks to its well-established brands
Single-portion and healthier positioning gaining value share

PROSPECTS AND OPPORTUNITIES

Heather positioning will drive value sales over forecast period
On-the-go breakfast cereal sees increased demand
Premiumisation and smaller pack sizes will increase value sales

CATEGORY DATA

Table 24 Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 25 Sales of Breakfast Cereals by Category: Value 2016-2021
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
Table 30 Distribution of Breakfast Cereals by Format: % Value 2016-2021
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN UKRAINEKEY DATA FINDINGS

2021 DEVELOPMENTS

Barbecuing particularly popular as seen as safe way to socialise
Interrybflot leads fragmented landscape
Emergence of local players within meat substitutes

PROSPECTS AND OPPORTUNITIES

Processed seafood registers higher growth
Premiumisation within frozen processed red meat
Processed poultry products are anticipated to grow at a higher rate than processed meat as poultry is perceived as healthier

CATEGORY DATA

Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
Table 39 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2016-2021
Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2016-2021
Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026

PROCESSED FRUIT AND VEGETABLES IN UKRAINEKEY DATA FINDINGS

2021 DEVELOPMENTS

Slight volume growth in 2021
Ukrainian companies control processed fruit and vegetables sales
Premiumisation ups value sales

PROSPECTS AND OPPORTUNITIES

Private label benefits from increased price sensitivity
Frozen processed fruit and vegetables remains niche but gains value share
Convenience trend drives expansion of processed fruit and vegetables

CATEGORY DATA

Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021
Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021
Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021
Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021
Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2016-2021
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026

RICE, PASTA AND NOODLES IN UKRAINEKEY DATA FINDINGS

2021 DEVELOPMENTS

Lower volume growth in 2021
Technocom leads rice, pasta and noodles thanks to its strength in instant noodle pouches
Asian influence pushes demand for noodles

PROSPECTS AND OPPORTUNITIES

Noodles drives constant value growth over the forecast period
Instant noodles become more premium
Dried pasta offers additional functional benefits

CATEGORY DATA

Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2016-2021
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021
Table 68 NBO Company Shares of Rice: % Value 2017-2021
Table 69 LBN Brand Shares of Rice: % Value 2018-2021
Table 70 NBO Company Shares of Pasta: % Value 2017-2021
Table 71 LBN Brand Shares of Pasta: % Value 2018-2021
Table 72 NBO Company Shares of Noodles: % Value 2017-2021
Table 73 LBN Brand Shares of Noodles: % Value 2018-2021
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021
Table 75 Distribution of Rice by Format: % Value 2016-2021
Table 76 Distribution of Pasta by Format: % Value 2016-2021
Table 77 Distribution of Noodles by Format: % Value 2016-2021
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026