Staple Foods in New Zealand

In 2024, the rising cost of living heavily influenced consumer behaviour in Staple Foods in New Zealand. A technical recession in 2023 and 0.3% growth in 2024 signals a stagnant economic environment, complicating recovery efforts. Rising costs for imported goods forced families to adapt their budgets, leading to increased foot traffic in supermarkets. Between 2019 and 2023, households spent 28.1% more on groceries, positively impacting the industry.

The Staple Foods in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop