Staple Foods in New Zealand

Report
66 Pages
November 2023
Region: New Zealand
Euromonitor International
ID: 5567389

Value sales growth across staple foods remains strong in 2023 with broader inflationary pressures a key contributor to this. While fuel costs have stabilised following the initial shock in 2022 after Russia invaded Ukraine, the local government’s temporary removal of excise duty on petrol ended in July with these increased costs being passed on to consumers.

The Staple Foods in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN NEW ZEALAND

EXECUTIVE SUMMARY

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflationary pressures drive value growth, but consumers feel cost-of-living crunch
Folic acid mandated as addition to bread flour to help prevent birth defects
Health and wellness preferences continue to characterise innovation

PROSPECTS AND OPPORTUNITIES

With inflation having peaked, value growth is expected gradually slow over the forecast period
Cost-of-living pressures likely to create opportunities for private label
Packaged flat bread set to be strongest performer over the forecast period

CATEGORY DATA

Table 71 Sales of Baked Goods by Category: Volume 2018-2023
Table 72 Sales of Baked Goods by Category: Value 2018-2023
Table 73 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 74 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 75 Sales of Pastries by Type: % Value 2018-2023
Table 76 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 77 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 78 Distribution of Baked Goods by Format: % Value 2018-2023
Table 79 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 80 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 81 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflationary pressures drive value growth, but consumers feel cost-of-living crunch
Strong competition from liquid breakfast drinks creates downward pressure on category growth
Soaring popularity of oat milk drives up costs associated with hot cereals

PROSPECTS AND OPPORTUNITIES

With inflation having peaked, value growth is expected to gradually slow over the forecast period
Cost-of-living pressures likely to create opportunities for private label
Hot cereals to continue to lead innovation

CATEGORY DATA

Table 13 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 14 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 15 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 16 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 18 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 19 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 20 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 21 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 22 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation drives value growth, but consumers remain under financial pressure
CO2 shortage continues to hamper local supply
New Zealand ranks highly in terms of a vegan population

PROSPECTS AND OPPORTUNITIES

With inflation having peaked, value growth is expected to gradually slow over the forecast period
Cost-of-living pressures likely to create further opportunities for private label
Conscious consumerism likely to drive New Zealand away from peak meat consumption

CATEGORY DATA

Table 24 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 25 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 26 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 27 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 28 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 29 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 30 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 31 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 32 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 33 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 34 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 35 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 36 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 37 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising costs of fresh fruit and vegetables encourage consumers to look for cheaper alternatives
Contamination issues within frozen fruit continue
SPC relaunches in New Zealand with high-profile brand ambassador

PROSPECTS AND OPPORTUNITIES

With inflation having peaked, value growth is expected to gradually slow over the forecast period
Cost-of-living pressures likely to create further opportunities for private label
Impact of Cyclone Gabriel could continue to be felt over forecast period

CATEGORY DATA

Table 38 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 39 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 40 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 41 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 42 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 43 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 44 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 45 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 48 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 49 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN NEW ZEALANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation drives value growth, but consumers remain under financial pressure
Cost-of-living pressures drive strong retail volume growth of basics
Open borders improve foodservice demand for rice, pasta and noodles

PROSPECTS AND OPPORTUNITIES

With inflation having peaked, value growth is expected to gradually slow over the forecast period
Cost-of-living pressures likely to create further opportunities for private label
Economic downturn to create retail volume growth opportunities

CATEGORY DATA

Table 50 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 51 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 52 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 53 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 54 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 55 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 56 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 57 NBO Company Shares of Rice: % Value 2019-2023
Table 58 LBN Brand Shares of Rice: % Value 2020-2023
Table 59 NBO Company Shares of Pasta: % Value 2019-2023
Table 60 LBN Brand Shares of Pasta: % Value 2020-2023
Table 61 NBO Company Shares of Noodles: % Value 2019-2023
Table 62 LBN Brand Shares of Noodles: % Value 2020-2023
Table 63 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 64 Distribution of Rice by Format: % Value 2018-2023
Table 65 Distribution of Pasta by Format: % Value 2018-2023
Table 66 Distribution of Noodles by Format: % Value 2018-2023
Table 67 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 68 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 69 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

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