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Processed Meat, Seafood and Alternatives to Meat in Singapore

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    Report

  • 27 Pages
  • November 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 5567398
Processed meat, seafood and alternatives to meat in Singapore is projected to see good retail current value sales growth in 2025, albeit slower than in 2024. Meanwhile, retail volume sales growth is projected to remain modest. These performances expose the maturity of the category. Stability suggests that consumer demand has reached a plateau, with established consumption patterns and limited room for rapid expansion.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Maturity constrains growth potential
INDUSTRY PERFORMANCE
  • Frozen processed poultry and tofu benefit from convenience, novelties and local culinary preferences
  • Food innovation and a young adult audience provide fertile ground for growth for meat and seafood substitutes
WHAT’S NEXT?
  • Moderate growth anticipated due to maturity and the limited pace of innovation within core categories
  • Health and wellness to continue to shape innovation within processed meat, seafood and alternatives to meat
  • Meat and seafood substitutes face headwinds in the forecast period but new entrants can offer dynamism
COMPETITIVE LANDSCAPE
  • PSC Corp benefits from the high popularity of tofu in the local cuisine
  • Monde Nissin Corp invests to make gains
CHANNELS
  • Convenience and a comprehensive offer underpin supermarkets’ dominance
  • Supermarkets are set up to provide strong processed meat and seafood distribution
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SINGAPORE
EXECUTIVE SUMMARY
  • Premiumisation and innovation amidst maturity spur retail value over volume sales growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Dried pasta and muesli and granola see the highest growth in retail value sales
  • Premiumisation and flavour profiles stimulate baked goods and instant noodles
  • Convenience underpins new launches in baked goods and frozen processed poultry
WHAT’S NEXT?
  • State support and new entries offer growth opportunities
  • New offerings to cater to an increasingly health-conscious consumer base
  • The foodservice tie-up is expected to remain a key strategy
COMPETITIVE LANDSCAPE
  • PSC Corp leverages strength in tofu to lead staple foods
  • Shift in dietary preferences boosts the performance of Weetabix’s Alpen
CHANNELS
  • Supermarkets develop through digitalisation, strategic partnerships and value propositions
  • Functionality, accessibility and safety improvements are behind e-commerce’s strong retail value sales growth
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 16 Sales of Staple Foods by Category: Value 2020-2025
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources