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Staple Foods in Malaysia

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    Report

  • 65 Pages
  • November 2022
  • Region: Malaysia
  • Euromonitor International
  • ID: 5567401
The increasingly high inflation rate resulting from the conflict following the Russian invasion of Ukraine led to production costs skyrocketing in 2022. The war in Ukraine has resulted in a shortage of grain imports and the re-routing of shipping, while manufacturers have needed to pay high shipping fees for imported raw materials.

The Staple Foods in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN MALAYSIA

EXECUTIVE SUMMARY
  • Staple foods in 2022: Inflation and national conflict drive price hikes and cost pressure to manufacturers
  • The easing of movement restrictions boosts foodservice demand in 2022
  • Players implement various strategies to retain foothold in 2022
  • Physical stores gain traction, while retail e-commerce grows moderately in 2022
  • Players are predicted to offer leaner product ranges, expand distribution and organise seasonal marketing campaigns over the forecast period

MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2017-2022
  • Table 2 Sales of Staple Foods by Category: Value 2017-2022
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES
  • Summary 1 Research Sources

BAKED GOODS IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Bread, cakes and pastries demand remains stable in 2022
  • Domestic manufacturers continue to enjoy robust growth in 2022
  • New rivals help to stimulate demand for baked goods in 2022

PROSPECTS AND OPPORTUNITIES
  • Consumers are expected to consume more baked goods over the forecast period
  • Manufacturers are likely to introduce new variants, but with a leaner offer in grocery retailers
  • Players are predicted to expand distribution to convenience stores and forecourt retailers

CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2017-2022
  • Table 14 Sales of Baked Goods by Category: Value 2017-2022
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
  • Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
  • Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
  • Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
  • Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
  • Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

BREAKFAST CEREALS IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Consumers switch to affordable breakfast cereals in 2022
  • Players reformulate new products and reduce price promotion activity in 2022
  • Existing players continue to face supply chain disruption in 2022

PROSPECTS AND OPPORTUNITIES
  • Flakes and muesli and granola expected to see notable growth over forecast period
  • Leading players likely to diversify product ranges and price positioning
  • Manufacturers are expected to increase unit selling prices over the forecast period

CATEGORY DATA
  • Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
  • Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
  • Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Processed meat, seafood and alternatives to return to volume growth in 2022, though demand remains below pre-pandemic levels
  • Frozen meat and seafood substitutes flourishes in 2022
  • Limited product and shelf space expansion by players in 2022

PROSPECTS AND OPPORTUNITIES
  • Foodservice demand is likely to prosper, while retail demand is expected to grow gradually over the forecast period
  • Frozen meat and seafood substitutes is predicted to experience robust growth over the forecast period
  • Players may switch distribution to reach end consumers over the forecast period

CATEGORY DATA
  • Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
  • Table 39 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
  • Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
  • Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
  • Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
  • Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
  • Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
  • Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
  • Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
  • Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

PROCESSED FRUIT AND VEGETABLES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Foodservice volume experiences robust growth in 2022
  • Frozen processed potatoes enjoys heightened demand through both retail and foodservice in 2022
  • Players retain foothold through new product launches and distribution expansion

PROSPECTS AND OPPORTUNITIES
  • Foodservice demand is expected to surge over the forecast period
  • Players are predicted to expand distribution in retail segment over the forecast period
  • Continued strong growth in frozen processed potatoes

CATEGORY DATA
  • Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
  • Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
  • Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
  • Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
  • Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
  • Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
  • Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

RICE, PASTA AND NOODLES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Weak purchasing power from consumers for rice, pasta and noodles in 2022
  • Local manufacturers experience production cost pressures in 2022
  • Instant noodle players implement various strategies to retain foothold in 2022

PROSPECTS AND OPPORTUNITIES
  • Consumers are expected to dine out during weekdays and cook at home during weekends over the forecast period
  • New products expected from existing players over the forecast period
  • Players are anticipated to expand distribution over the forecast period

CATEGORY DATA
  • Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
  • Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
  • Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
  • Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
  • Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
  • Table 68 NBO Company Shares of Rice: % Value 2018-2022
  • Table 69 LBN Brand Shares of Rice: % Value 2019-2022
  • Table 70 NBO Company Shares of Pasta: % Value 2018-2022
  • Table 71 LBN Brand Shares of Pasta: % Value 2019-2022
  • Table 72 NBO Company Shares of Noodles: % Value 2018-2022
  • Table 73 LBN Brand Shares of Noodles: % Value 2019-2022
  • Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
  • Table 75 Distribution of Rice by Format: % Value 2017-2022
  • Table 76 Distribution of Pasta by Format: % Value 2017-2022
  • Table 77 Distribution of Noodles by Format: % Value 2017-2022
  • Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027