The impact of rising inflation in Singapore on the retail unit price of staple foods is slowing demand in 2022, although considering the strong penetration of certain staple foods in the local market, retail demand across the different categories remains higher than pre-pandemic levels. Home cooking prevails in 2022, both for economic and health reasons, although there has been some cannibalisation from foodservice as local consumers resume mobile lifestyles in a post-pandemic era.
The Staple Foods in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Staple Foods in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Staple foods in 2022: The big picture
- Key trends in 2022
- Competitive Landscape
- Channel developments
- What next for staple foods?
- Table 1 Sales of Staple Foods by Category: Volume 2017-2022
- Table 2 Sales of Staple Foods by Category: Value 2017-2022
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
- Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
- Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
- Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Price of unpackaged baked goods spike due to rising inflation in 2022 but demand continues to grow
- Private label gains momentum within packaged baked goods by offering affordability
- Incumbent players in packaged baked goods aim to sustain brand loyalty
- Packaged players look to expand offer to compete with unpackaged options
- Diet inclusivity within dessert mixes remains a niche
- Table 13 Sales of Baked Goods by Category: Volume 2017-2022
- Table 14 Sales of Baked Goods by Category: Value 2017-2022
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
- Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
- Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
- Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
- Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
- Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
- Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
- Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Growth in RTE cereals fuelled by greater mobility and diversified consumption occasions
- Unit price growth in muesli and granola attributable to commodity shortages and pricing strategies
- Retail e-commerce further penetrates breakfast cereals
- Source diversification to sustain security of breakfast cereals
- Brands continue to fortify RTE cereals in line with rising health and wellness trend
- Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
- Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
- Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
- Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
- Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
- Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
- Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
- Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
- Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
- Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Category records highest unit price growth due to commodity crunch and unfavourable climate
- Tofu players attempt to offset price growth to sustain demand
- Demand for meat and seafood substitutes attributable to channel developments
- Plant-based options reliant on positioning and consumer purchasing power
- Further adoption of local delicacies to satisfy globalised tastebuds
- Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
- Table 39 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
- Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
- Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
- Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
- Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
- Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Shelf stable fruit and vegetables struggles with inevitable price hikes and sustaining consumption
- Frozen processed potatoes experiences marginal retail growth with format diversity
- Imported products leverage local cuisine by curating mix of frozen vegetables
- Outlook for frozen processed vegetables as carbohydrate substitute falls short of expectations
- Emergence of frozen fruit offset by substitution from fresh and purée counterparts
- Shelf stable vegetables faces competition from pickled products
- Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
- Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
- Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
- Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
- Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
- Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
- Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
- Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retailers intervene to mitigate inflationary impact on rice prices
- Instant noodles leads in terms of marketing and innovation
- Some potential for keto-suitable options rather than full carbohydrate substitution
- Outlook for cooked and microwaveable rice remains uncertain due to strong at-home rice preparation methods
- Pasta to face competition from ready meals with elevated convenience
- Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
- Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
- Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
- Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
- Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
- Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
- Table 68 NBO Company Shares of Rice: % Value 2018-2022
- Table 69 LBN Brand Shares of Rice: % Value 2019-2022
- Table 70 NBO Company Shares of Pasta: % Value 2018-2022
- Table 71 LBN Brand Shares of Pasta: % Value 2019-2022
- Table 72 NBO Company Shares of Noodles: % Value 2018-2022
- Table 73 LBN Brand Shares of Noodles: % Value 2019-2022
- Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
- Table 75 Distribution of Rice by Format: % Value 2017-2022
- Table 76 Distribution of Pasta by Format: % Value 2017-2022
- Table 77 Distribution of Noodles by Format: % Value 2017-2022
- Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027