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Processed Meat, Seafood and Alternatives to Meat in Sweden

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    Report

  • 24 Pages
  • November 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 5567413
Sales of processed meat, seafood and alternatives to meat witnessed an improvement over 2025, with consumers drawn to the convenience of such staples. Rising health consciousness and sustainability concerns are driving change with local players responding to increasing consumer demand for meat and seafood substitutes.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Brighter performance for overall category despite limitations
INDUSTRY PERFORMANCE
  • Convenience drives sales over 2025
  • Meat substitutes grow from a low base amid dietary and health changes
WHAT’S NEXT?
  • Premiumisation trend to gather pace
  • Meat-free and hybrid meat products will fuel innovation pipeline
  • Consumers favour responsibly sourced fish and animal welfare credentials
COMPETITIVE LANDSCAPE
  • HKScan Sweden AB asserts its leading position
  • Nordic Green Food AB gains share with plant-based line
CHANNELS
  • Consumers opt for the convenience of supermarkets
  • Warehouse clubs make inroads
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SWEDEN
EXECUTIVE SUMMARY
  • Brighter performance for staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest growth over 2025
  • Health and convenience to spearhead product development
  • Local product origin tempts Swedes
WHAT’S NEXT?
  • Premiumisation trend will support value growth
  • Health and wellness formulas to gain traction
  • Strategic efforts will step up a gear
COMPETITIVE LANDSCAPE
  • Retailers hold strong position with private label
  • Dynamic growth for plant-based player Nordic Green Food AB
CHANNELS
  • Supermarkets lead in the Swedish market
  • Costco expands in Sweden
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 16 Sales of Staple Foods by Category: Value 2020-2025
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources