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Processed Meat, Seafood and Alternatives to Meat in Latvia

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    Report

  • 21 Pages
  • November 2025
  • Region: Latvia
  • Euromonitor International
  • ID: 5567421
Latvia’s processed meat, seafood, and alternatives market is shaped by increasing health awareness and rising demand for minimally processed options, and convenient ready-to-cook options. A colder-than-usual summer weakened barbecue-related meat sales. Processed meat and seafood will remain essential components of the Latvian diet; however, healthier alternatives products will continue to gain traction over the forecast years.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising interest in healthier and convenient options
INDUSTRY PERFORMANCE
  • Cold summer and fewer barbecues impact sales in 2025
  • Poultry growth driven by both economic and health considerations
WHAT’S NEXT?
  • Chilled and fresh options gain traction
  • Manufacturers will need to adapt to meet consumers’ health demands
  • Expanding private label portfolios
COMPETITIVE LANDSCAPE
  • Forevers leads with its traditional meat products
  • Manufacturers invest in private label lines
CHANNELS
  • Convenience stores offer easy access for everyday purchases
  • Insufficient investment in e-commerce’s infrastructure
  • Lidl’s ongoing expansion drives growth of discounters
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN LATVIA
EXECUTIVE SUMMARY
  • Limited expansion but steady demand for core products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Impact of a cold summer
  • Price is key
  • Consumers seek products that offer both taste and freshness
WHAT’S NEXT?
  • Mature market with little room for growth
  • Private label expansion
  • Better future for barbecue-related products
COMPETITIVE LANDSCAPE
  • Forevers leads a highly fragmented market
  • Nord-Exim benefits from the rising demand for affordable and quick meal options
  • Rapid growth of private label
CHANNELS
  • Leading convenience stores offer a broad selection of products
  • Discounters appeal amid ongoing economic uncertainty
  • E-commerce continues to expand in 2025
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 16 Sales of Staple Foods by Category: Value 2020-2025
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2021-2025
  • Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources