Staple Foods in Sweden - Research and Markets

All staple foods categories received a significant boost during the pandemic, leading to strong volume growth in 2020 followed by a stable performance in 2021. In 2022 however, as the economy moved towards normal, volume sales declined in most categories. With consumers spending less time at home, as they could not sustain the same levels of staple foods consumption.

The Staple Foods in Sweden report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN SWEDEN

EXECUTIVE SUMMARY

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN SWEDENKEY DATA FINDINGS

2022 DEVELOPMENTS

Fading of pandemic leads to normalising baked goods volume sales
In-store bakeries benefit from demand for fresh-baked items and impulse purchases
Locally sourced items and sustainable packaging remain key trends in bread

PROSPECTS AND OPPORTUNITIES

Despite maturity, bread will continue to see growing volume sales thanks to its versatile use and more premium offerings
New launches will continue to support growth of popular tacos/tortillas category
Barbeque-focused breads expected to remain a major trend thanks to the growing popularity of socialising at home

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

BREAKFAST CEREALS IN SWEDENKEY DATA FINDINGS

2022 DEVELOPMENTS

Normalising but higher than pre-pandemic sales for breakfast cereals as Swedes continue to engage in sit-down breakfasts
Health and wellness trend remains vital to category success and influences category ingredients
A little bit of indulgence remains popular amongst children and adults

PROSPECTS AND OPPORTUNITIES

Local provenance and premiumisation trends will continue to influence marketing strategies
Rising quality in private label will lead to its growing breakfast cereals share
Gluten-free trend to continue growing and influencing new launches

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SWEDENKEY DATA FINDINGS

2022 DEVELOPMENTS

Volume sales decline but remain high as consumers continue to cook more at home and have more frequent barbeques
Meat alternatives remain highly in-demand, encouraging manufacturers to make further innovations and launches
Fresher and healthier options lead chilled options to outperform shelf stable and frozen meat and seafood

PROSPECTS AND OPPORTUNITIES

Meat alternatives will retain dynamic growth prospects with new and existing players set to invest in its development
Barbeque food consumption will continue to boost sales of premium meat products
Private label to continue gaining share thanks to locally sourced meats

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

PROCESSED FRUIT AND VEGETABLES IN SWEDENKEY DATA FINDINGS

2022 DEVELOPMENTS

Normalising sales as consumers cook fewer meals from home
Convenience and lack of spoilage lead to continued demand for shelf stable and frozen options
Health trend benefits processed fruit and vegetables with category seeing particularly strong demand for protein substitutes

PROSPECTS AND OPPORTUNITIES

Health and convenience will be the main sales drivers for processed fruit and vegetables
Local trend and desire for long-lasting fruit and vegetable products will continue to positively impact demand
Private label to continue growing thanks to little difference between private label ranges and branded ones

CATEGORY DATA

Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

RICE, PASTA AND NOODLES IN SWEDENKEY DATA FINDINGS

2022 DEVELOPMENTS

Declining volume sales in past, rice and noodles as pandemic consumption is unsustainable
Convenience trend aids sales though Swedes are increasingly interested in more unusual pasta types
Limited innovation in rice and noodles, though they continue to benefit from the premiumisation trend

PROSPECTS AND OPPORTUNITIES

Health and convenience trends will encourage consumptions of rice, pasta and noodles
Private label will continue to grow thanks to embracing an ever more premium image
Launch of Asian sauces and growing interest in exotic dishes will boost sales of noodles and rice

CATEGORY DATA

Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 69 NBO Company Shares of Rice: % Value 2018-2022
Table 70 LBN Brand Shares of Rice: % Value 2019-2022
Table 71 NBO Company Shares of Pasta: % Value 2018-2022
Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
Table 73 NBO Company Shares of Noodles: % Value 2018-2022
Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 76 Distribution of Rice by Format: % Value 2017-2022
Table 77 Distribution of Pasta by Format: % Value 2017-2022
Table 78 Distribution of Noodles by Format: % Value 2017-2022
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027