Processed Meat, Seafood and Alternatives To Meat in Italy

Chilled processed red meat represents by far the single largest category within processed meat, seafood and alternatives to meat, and is also considered one of the most important categories in the wider Italian packaged food market in terms of turnover. This reflects the traditional popularity of such products amongst Italians, as well as their healthier image as compared to shelf stable alternatives.

The Processed Meat, Seafood and Alternatives to Meat in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN ITALY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Healthier choices, such as Bresaola, fuel growth in chilled processed red meat
Shelf stable processed red meats continues to suffer from unhealthy image
Strong growth for meat and fish alternatives, with manufacturers seeking new sources of protein

PROSPECTS AND OPPORTUNITIES

Smoked salmon to lead growth in chilled processed seafood
Meat and seafood substitutes
Steady growth for frozen processed meat, fuelled by convenience and concerns over food waste

CATEGORY DATA

Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027