Cooking Ingredients and Meals in Morocco

The Moroccan economy has been negatively impacted by the fallout from the pandemic including higher unemployment which has resulted in lower disposable incomes. Since most Moroccans have become price sensitive during the hard economic conditions, they are being strongly attracted to low prices and discount offers which favours sales of cheap domestic brands.

The Cooking Ingredients and Meals in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Cooking Ingredients and Meals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

COOKING INGREDIENTS AND MEALS IN MOROCCO

EXECUTIVE SUMMARY

Cooking ingredients and meals in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for cooking ingredients and meals?

MARKET DATA

Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2017-2022
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2017-2022
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2017-2022
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2018-2022
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2019-2022
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2017-2022
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2022-2027
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2022-2027
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

EDIBLE OILS IN MOROCCOKEY DATA FINDINGS

2022 DEVELOPMENTS

Edible oils suffers strong price fluctuations due to high reliance on imports
Good olive oil harvest negatively impacts packaged olive oil sales
Companies adapt to high materials prices by reducing pack sizes and introducing combination edible oils products

PROSPECTS AND OPPORTUNITIES

Mixed prospects for vegetable oil with return of tourism only somewhat set to combat rising prices and unhealthy perception
Moroccan government announces import duty changes and oil seed production targets to combat industry price hikes
Unpackaged oil and soaring costs to threaten sales of packaged edible oils

CATEGORY DATA

Table 12 Sales of Edible Oils by Category: Volume 2017-2022
Table 13 Sales of Edible Oils by Category: Value 2017-2022
Table 14 Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 15 Sales of Edible Oils by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Edible Oils: % Value 2018-2022
Table 17 LBN Brand Shares of Edible Oils: % Value 2019-2022
Table 18 Distribution of Edible Oils by Format: % Value 2017-2022
Table 19 Forecast Sales of Edible Oils by Category: Volume 2022-2027
Table 20 Forecast Sales of Edible Oils by Category: Value 2022-2027
Table 21 Forecast Sales of Edible Oils by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Edible Oils by Category: % Value Growth 2022-2027

MEALS AND SOUPS IN MOROCCOKEY DATA FINDINGS

2022 DEVELOPMENTS

Economic downturn damages volume sales in ready meals and soup and limits investment in new product development
Frozen ready meals see strongest performance to drive overall value sales growth
Sales of soup remain small, seasonal and limited to upper-income consumers

PROSPECTS AND OPPORTUNITIES

Low disposable incomes will continue to restrict category sales prospects
Manufacturers need to invest in marketing to convince consumers that packaged soup is a convenient and healthy meal solution
Low customer awareness and price hinder the growth of ready meals

CATEGORY DATA

Table 23 Sales of Meals and Soups by Category: Volume 2017-2022
Table 24 Sales of Meals and Soups by Category: Value 2017-2022
Table 25 Sales of Meals and Soups by Category: % Volume Growth 2017-2022
Table 26 Sales of Meals and Soups by Category: % Value Growth 2017-2022
Table 27 Sales of Frozen Ready Meals by Ethnicity: % Value 2017-2022
Table 28 NBO Company Shares of Meals and Soups: % Value 2018-2022
Table 29 LBN Brand Shares of Meals and Soups: % Value 2019-2022
Table 30 Distribution of Meals and Soups by Format: % Value 2017-2022
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2022-2027
Table 32 Forecast Sales of Meals and Soups by Category: Value 2022-2027
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2022-2027

SAUCES, DIPS AND CONDIMENTS IN MOROCCOKEY DATA FINDINGS

2022 DEVELOPMENTS

Rising economic uncertainty thwarts further growth in volume sales
Mayonnaise see fastest value growth though all-purpose mixes are on the rise
Les Conserves de Meknès Aicha’s Aïcha brand remains dominant in tomato pastes and purées

PROSPECTS AND OPPORTUNITIES

Economic downturn will continue to be felt over the forecast period
Introduction of smaller pack sizes expected to help players sustain volume sales
Product differentiation will remain a key strategy in table sauces

CATEGORY DATA

Table 46 Sales of Sauces, Dips and Condiments by Category: Volume 2017-2022
Table 47 Sales of Sauces, Dips and Condiments by Category: Value 2017-2022
Table 48 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2017-2022
Table 49 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Sauces, Dips and Condiments: % Value 2018-2022
Table 51 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2019-2022
Table 52 Distribution of Sauces, Dips and Condiments by Format: % Value 2017-2022
Table 53 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2022-2027
Table 54 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2022-2027
Table 55 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2022-2027

SWEET SPREADS IN MOROCCOKEY DATA FINDINGS

2022 DEVELOPMENTS

Sweet spreads see slowdown in volume growth due to maturity and health concerns
Honey drives volume sales thanks to health benefits with nut and seed based spreads benefitting from new interest in packaged amlou
Standard and private label brands dominate overall category though Nutella makes gains chocolate spreads

PROSPECTS AND OPPORTUNITIES

Honey’s healthy positioning will help it to overtake jams and preserves to become Morocco’s most popular sweet spread
Under ongoing economic difficulties, price increases are likely to be as restrained
Good growth opportunities for nut and seed based spreads, though affordability remains an issue

CATEGORY DATA