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Cooking Ingredients and Meals in Morocco

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    Report

  • 47 Pages
  • November 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 5567442
Commodity prices recorded a rise in 2022, compared to the previous year, aggravated by war in Ukraine. However, the second half of the year saw a downward correction in prices, explained by the weakness of global demand. The national economy has witnessed a marked slowdown in its economic growth under the combined effects of drought and inflation. This led to a slowdown in domestic demand under the effects of inflationary pressures.

The Cooking Ingredients and Meals in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EDIBLE OILS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Poor harvest and unpackaged alternative affects olive oil
  • Players try to rein in sunflower oil prices to stimulate demand
  • Companies look to packaging and oil mixes to overcome challenges
PROSPECTS AND OPPORTUNITIES
  • Stagnation in the demand for the most-used edible oils but growth opportunities for smaller, more health-positioned categories
  • Unpackaged olive oil, high prices and unhealthy positioning to present significant challenges for edible oils
  • Affluent consumers to continue to boost argan oil sales
CATEGORY DATA
  • Table 13 Sales of Edible Oils by Category: Volume 2018-2023
  • Table 14 Sales of Edible Oils by Category: Value 2018-2023
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
  • Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028
MEALS AND SOUPS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ready meals and soup see retail volume growth but struggle to take off
  • Expanding product offers boost quick recipe kits and shelf stable ready meals
  • New entrants disrupt the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Fresh food to hinder interest in packaged varieties
  • Foodservice presents strong competition to retail sales of frozen pizza
  • New recipes and launches to offer growth opportunities
CATEGORY DATA
  • Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
  • Table 25 Sales of Meals and Soups by Category: Value 2018-2023
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
  • Table 28 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
  • Table 29 NBO Company Shares of Meals and Soups: % Value 2019-2023
  • Table 30 LBN Brand Shares of Meals and Soups: % Value 2020-2023
  • Table 31 Distribution of Meals and Soups by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Meals and Soups by Category: Value 2023-2028
  • Table 34 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
SAUCES, DIPS AND CONDIMENTS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tomato shortages and economic pressures boost tomato pastes and purées while small packaging becomes increasingly common
  • Prices push consumers towards cheaper alternatives
  • Foodservice use spills over into at-home consumption of condiments
PROSPECTS AND OPPORTUNITIES
  • Economic clouds threaten growth forecast
  • Italian and Asian sauces to remain niche while loose offerings are set to hamper herbs and spices
  • Western-style condiments to continue to penetrate the home
CATEGORY DATA
  • Table 36 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
  • Table 37 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
  • Table 38 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
  • Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
  • Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
  • Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
  • Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
  • Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028
SWEET SPREADS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Changing consumption habits hit jams and preserves
  • Production issues and lower-priced alternatives hurt packaged honey
  • Amlou sparks nut and seed based spreads
PROSPECTS AND OPPORTUNITIES
  • Health-conscious and affluent consumers to spur revival in retail volume sales of honey
  • Growing economy brand and private label offer to restrain average unit price growth
  • Nut and seed based spreads to continue to gain traction through healthy positioning
CATEGORY DATA
  • Table 47 Sales of Sweet Spreads by Category: Volume 2018-2023
  • Table 48 Sales of Sweet Spreads by Category: Value 2018-2023
  • Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
  • Table 50 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Sweet Spreads: % Value 2019-2023
  • Table 52 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
  • Table 53 Distribution of Sweet Spreads by Format: % Value 2018-2023
  • Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
  • Table 55 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
  • Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
  • Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028