In 2022, retailers and consumers in Hungary faced stock disruptions, occasional limits on the quantity of products that could be purchased at any one time and high price increases regarding staple foods. Several staple foods witnessed strong double-digit unit price increases compared with 2021.
The Staple Foods in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Staple Foods in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
STAPLE FOODS IN HUNGARYEXECUTIVE SUMMARY
- Staple foods in 2022: The big picture
- Key trends in 2022
- Competitive landscape
- Channel developments
- What next for staple foods?
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2017-2022
- Table 2 Sales of Staple Foods by Category: Value 2017-2022
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
- Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
- Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
- Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- High raw material prices impact producers, retailers and consumers
- Inflationary pressure and higher prices lead to downshifting
- Expanding offer of free from gluten baked goods to cater to a growing need and demand
PROSPECTS AND OPPORTUNITIES
- Price-sensitivity expected to boost the appeal of private label and in-store bakeries
- Production and supply issues to foster shifts to local or sustainable products
- Artisanal-style bread with sourdough is set to emerge more fully
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2017-2022
- Table 14 Sales of Baked Goods by Category: Value 2017-2022
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
- Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
- Table 17 Sales of Pastries by Type: % Value 2017-2022
- Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
- Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
- Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
- Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Free from products gain traction in breakfast cereals
- Innovation helps to retain consumer interest in porridge
- Consumers pick up single-portion packs again as they return to faster pre-pandemic lifestyles
PROSPECTS AND OPPORTUNITIES
- Strong competition to moderate pricing policies
- Growing focus on packaging design to increase appeal and offset rising costs
- Greater emphasis on oats as affordable source of energy, nutrition and new experiences
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
- Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Price cap increases the demand for certain products
- “Grilling mania” boosts the market size of chilled processed meat
- Price pressure pushes discounts into focus
PROSPECTS AND OPPORTUNITIES
- Players and retailers to look for ways to push processed turkey and seafood products
- Discounters set to ride consumer search for lower prices
- Sustainable diets, products and packaging to influence development
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Packaging supply issues exert upward pressure on prices
- Bonduelle pushes interest in processed vegetables and plant-based diets
- Price concerns and shortage fears stimulate mild stockpiling effect
PROSPECTS AND OPPORTUNITIES
- “Clean eating” and price-quality ratios to influence consumer behaviour
- Offline and online promotions to lure consumers
- Shortages and rising costs to be incorporated into unit prices
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Supply issues and rising costs dampen market size potential in instant noodles while chilled pasta suffers tax increase
- Basic ingredient status and affordability spike sales of rice
- New image and stronger local presence for the leading rice brand
PROSPECTS AND OPPORTUNITIES
- Convenience, affordability and health-orientated and flavour innovations to push the demand for instant noodles
- Convenience-driven demand and premiumisation on the horizon for pasta
- Substitute status and rising population of Asian-origin consumers offer growth opportunities for rice
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
- Table 69 NBO Company Shares of Rice: % Value 2018-2022
- Table 70 LBN Brand Shares of Rice: % Value 2019-2022
- Table 71 NBO Company Shares of Pasta: % Value 2018-2022
- Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
- Table 73 NBO Company Shares of Noodles: % Value 2018-2022
- Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
- Table 76 Distribution of Rice by Format: % Value 2017-2022
- Table 77 Distribution of Pasta by Format: % Value 2017-2022
- Table 78 Distribution of Noodles by Format: % Value 2017-2022
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
