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Processed Meat, Seafood and Alternatives to Meat in Bulgaria

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    Report

  • 25 Pages
  • November 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 5567479
Processed meat, seafood and alternatives in Bulgaria is posting modest value growth in 2025, supported by higher prices and rising demand for substitutes. While consumption of traditional processed meat is softening, plant-based innovation and cleaner formulations are broadening appeal. Bella Bulgaria retains category leadership, while niche players like Rocket Food and Topas add dynamism in premium segments.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising costs, fresh meat trends and plant-based innovation reshape category dynamics
INDUSTRY PERFORMANCE
  • Rising retail prices sustain value growth in processed meat, seafood and alternatives
  • Meat and seafood substitutes continues to post dynamic growth
WHAT’S NEXT?
  • Rising costs and demand for fresh meat to shape future performance, with Bella likely to maintain overall leadership
  • Health and sustainability trends drive reformulation and innovation
  • Retail modernisation and e-commerce expansion to support accessibility
COMPETITIVE LANDSCAPE
  • Bella Bulgaria maintains strong category leadership
  • Premium substitutes players gain traction in niche segments
CHANNELS
  • Supermarkets leads distribution in 2025
  • Retail e-commerce and discounters show fastest growth
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN BULGARIA
EXECUTIVE SUMMARY
  • Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Retail prices continue to drive value growth in staple foods
  • Rising cost of living fuels price sensitivity and private label demand
  • Health, quality and convenience trends continue to shape industry dynamics
WHAT’S NEXT?
  • Retail price regulation and euro adoption to influence future growth
  • Plant-based expansion and convenience will sustain growth momentum
  • Private label expansion and e-commerce optimisation set to continue
COMPETITIVE LANDSCAPE
  • Bella Bulgaria maintains leadership through strong multi-category presence
  • Smaller players target niche growth segments
CHANNELS
  • Small local grocers retains leadership amid format diversification
  • E-commerce and discounters remain fastest-growing channels
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 16 Sales of Staple Foods by Category: Value 2020-2025
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources