Staple Foods in Peru

Report
63 Pages
November 2023
Region: Peru
Euromonitor International
ID: 5567493

Peru has been contending with a steady escalation in prices since 2021, a situation exacerbated in 2022 and 2023, affecting a wide array of consumer goods and services. The country's significant reliance on imported products and supplies means that global events, notably the Russia-Ukraine war and the surge in international transport costs, have a substantial local impact.

The Staple Foods in Peru report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN PERU

EXECUTIVE SUMMARY

Staple foods in 2023: The big picture
Peru has been contending with a steady escalation in prices since 2021, a situation exacerbated in 2022 and 2023, affecting a wide array of consumer goods and services. The country's significant reliance on imported products and supplies means that global events, notably the Russia-Ukraine war and the surge in international transport costs, have a substantial local impact. Domestic challenges, including political instability and agricultural issues stemming from the El Niño Phenomenon and fertiliser shortages, have further contributed to this upward price trend. While the COVID-19 pandemic's immediate impacts may be waning, its long-term effects continue to influence employment and income levels in Peru. With government support measures such as credits and pensions coming to an end, many Peruvians are left grappling with debts and reduced income.
Key trends in 2023
The high inflation rate in 2023 has prompted varied responses from Peruvian consumers and companies. On the consumer side, there's a notable polarisation: those with higher incomes prefer buying in larger formats for long-term savings, while lower-income individuals opt for smaller formats to reduce immediate spending. This preference is significant as it reflects the day-to-day financial challenges of lower-income groups who cannot afford bulk purchases, even if they are more economical in the long run. As a result, many are turning to small, traditional retail channels for frequent, modest purchases rather than monthly bulk buying at supermarkets. Manufacturers, on the other hand, have adopted strategies like shrinkflation - reducing product sizes to avoid significant price increases - and bolstering their lower-priced brands.
Competitive landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales continue to decline in 2023
Packaged flat bread sees rising popularity as traditional bakeries continue to suffer
Innovation drives development in packaged pastries

PROSPECTS AND OPPORTUNITIES

Health trends to push further growth in baked goods
Niche brands set to expand while private label diversifies
Grupo Bimbo's leadership in packaged baked goods remains solid

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Expansion of private label and low-cost brands amid high inflation
Health-positioned cereals gain momentum
Industrias San Miguel enters breakfast cereals

PROSPECTS AND OPPORTUNITIES

Return to positive growth for hot cereals
Surge in healthier breakfast cereal alternatives
Alicorp will continue to reign as private label expands

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Economic conditions fuel growth in chilled processed red meat
Shelf stable seafood turns in positive performance
Dominance of domestic players in processed meat and seafood

PROSPECTS AND OPPORTUNITIES

Brand polarisation amid economic slowdown with rising popularity for private label
Over the forecast period, Peru is anticipated to experience a considerable economic slowdown due to factors such as the El Niño Global Phenomenon, ongoing political crises, and the lingering effects of COVID-19. In this climate, a significant portion of the population will remain conservative with spending, focusing on basic needs. This scenario is likely to benefit private label and lower-value brands, as consumers seek cost-effective options. Concurrently, there is growing interest in premium products within the high-income segment, particularly in chilled processed red meats. Brands like Casa Europa, Zimmerman, and Osso are poised to expand their presence in the Peruvian market with innovative and more artisanal offerings, reflecting a growing divergence in consumer preferences.
Continued decline for shelf stable processed poultry as processed food gains traction
Meat and seafood substitutes to remain niche

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Stabilised pricing enhances sales
Decline in shelf stable fruit
Processed fruit and vegetables home to fragmentation

PROSPECTS AND OPPORTUNITIES

Rising health consciousness to support future growth
Convenience fuels growth in frozen processed potatoes
Premium brands to expand within shelf stable processed vegetables

CATEGORY DATA

Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Rice maintains leadership amid inflation challenges
Costeño continues to lead rice
Molitalia invests in premium pasta

PROSPECTS AND OPPORTUNITIES

Rising prices of rice due to climatic conditions
Pasta poised for growth with health-focused innovations
Costeño and Alicorp to maintain market leadership

CATEGORY DATA

Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 68 NBO Company Shares of Rice: % Value 2019-2023
Table 69 LBN Brand Shares of Rice: % Value 2020-2023
Table 70 NBO Company Shares of Pasta: % Value 2019-2023
Table 71 LBN Brand Shares of Pasta: % Value 2020-2023
Table 72 NBO Company Shares of Noodles: % Value 2019-2023
Table 73 LBN Brand Shares of Noodles: % Value 2020-2023
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 75 Distribution of Rice by Format: % Value 2018-2023
Table 76 Distribution of Pasta by Format: % Value 2018-2023
Table 77 Distribution of Noodles by Format: % Value 2018-2023
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

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