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Staple Foods in Estonia

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    Report

  • 59 Pages
  • November 2022
  • Region: Estonia
  • Euromonitor International
  • ID: 5567515
In 2022, demand for staple foods has declined as unit prices have soared. Retail volume sales have been under pressure for much of the review period but surging production costs and rising inflation in 2022 have forced prices up, resulting in double-digit current value growth. Nonetheless, the trend towards healthy eating and cooking at home is having a positive effect on staple foods in Estonia.

The Staple Foods in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN ESTONIA

EXECUTIVE SUMMARY
  • Staple foods in 2021: healthy food contributes staples
  • Key trends in 2022
  • Competitive landscape
  • Channel developments
  • What next for staple foods?

MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2016-2021
  • Table 2 Sales of Staple Foods by Category: Value 2016-2021
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021
  • Table 7 Penetration of Private Label by Category: % Value 2016-2021
  • Table 8 Distribution of Staple Foods by Format: % Value 2016-2021
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES
  • Summary 1 Research Sources

BAKED GOODS IN ESTONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Packaged flat bread sees growth as consumers switch to healthier formats
  • Frozen baked goods grow in demand
  • Eesti Pagar AS leads the category

PROSPECTS AND OPPORTUNITIES
  • Frozen cakes, sweet pies and tarts will demonstrate strong growth
  • Rising demand for packaged flat bread
  • Frozen baked goods face a positive outlook

CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2016-2021
  • Table 14 Sales of Baked Goods by Category: Value 2016-2021
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Baked Goods: % Value 2017-2021
  • Table 18 LBN Brand Shares of Baked Goods: % Value 2018-2021
  • Table 19 Distribution of Baked Goods by Format: % Value 2016-2021
  • Table 20 Forecast Sales of Baked Goods by Category: Volume 2021-2026
  • Table 21 Forecast Sales of Baked Goods by Category: Value 2021-2026
  • Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026
  • Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026

BREAKFAST CEREALS IN ESTONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Children's breakfast cereals help children get used to dairy products
  • Healthy food trend drives category development
  • Balti Veski AS led the market with growing trend

PROSPECTS AND OPPORTUNITIES
  • Easy-to-prepare family breakfasts maintain a positive trend
  • Children’s breakfast cereals will retain its popularity
  • Sports lifestyle contributes to development of foodservice

CATEGORY DATA
  • Table 24 Sales of Breakfast Cereals by Category: Volume 2016-2021
  • Table 25 Sales of Breakfast Cereals by Category: Value 2016-2021
  • Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
  • Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
  • Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
  • Table 30 Distribution of Breakfast Cereals by Format: % Value 2016-2021
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN ESTONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Vegetarianism drives shift to meat alternatives
  • Healthy eating stimulates development of chilled processed poultry
  • New Fitness series products helps HKScan Estonia to maintain leadership

PROSPECTS AND OPPORTUNITIES
  • Expansion of chilled processed poultry in marinades
  • Rising numbers of non-meat eaters will support sales
  • Chilled processed seafood is popular appetiser in foodservice

CATEGORY DATA
  • Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
  • Table 39 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
  • Table 40 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
  • Table 41 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
  • Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
  • Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026

PROCESSED FRUIT AND VEGETABLES IN ESTONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Consumers seek seasonal vegetables all year round
  • Popularity of home baking contributes to category growth
  • Premia Tallinna Külmhoone AS leads thanks to affordable pricing

PROSPECTS AND OPPORTUNITIES
  • Reduction in home canning will stimulate demand for frozen fruit
  • New vegetable mixes to contribute to category development
  • Frozen fruit will be popular in foodservice

CATEGORY DATA
  • Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021
  • Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021
  • Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021
  • Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021
  • Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021
  • Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021
  • Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021
  • Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026
  • Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026
  • Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026
  • Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026

RICE, PASTA AND NOODLES IN ESTONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Expanding range of sauces contributes to pasta growth
  • Japanese home cooking contributes to rice sales growth
  • Industria Agricola Carredana SA de CV leads rice category

PROSPECTS AND OPPORTUNITIES
  • Growing popularity of Italian cuisine will stimulate pasta sales
  • A wide range of rice in terms of calories will increase the target market audience
  • Popularity of Asian cuisine promotes development of foodservice

CATEGORY DATA
  • Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021
  • Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021
  • Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021
  • Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021
  • Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021
  • Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021
  • Table 61 NBO Company Shares of Rice: % Value 2017-2021
  • Table 62 LBN Brand Shares of Rice: % Value 2018-2021
  • Table 63 NBO Company Shares of Pasta: % Value 2017-2021
  • Table 64 LBN Brand Shares of Pasta: % Value 2018-2021
  • Table 65 NBO Company Shares of Noodles: % Value 2017-2021
  • Table 66 LBN Brand Shares of Noodles: % Value 2018-2021
  • Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021
  • Table 68 Distribution of Rice by Format: % Value 2016-2021
  • Table 69 Distribution of Pasta by Format: % Value 2016-2021
  • Table 70 Distribution of Noodles by Format: % Value 2016-2021
  • Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026
  • Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026
  • Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026
  • Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026