As in many other countries, high inflation was the big news in Kazakhstan for much of 2022, with rising prices by far the most important influence on demand for staple foods.
The Staple Foods in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Staple Foods in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
STAPLE FOODS IN KAZAKHSTANEXECUTIVE SUMMARY
- Staple foods in 2022: The big picture
- Key trends in 2022
- Competitive Landscape
- Channel developments
- What next for staple foods?
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2017-2022
- Table 2 Sales of Staple Foods by Category: Value 2017-2022
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
- Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
- Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
- Table 7 Distribution of Staple Foods by Format: % Value 2017-2022
- Table 8 Forecast Sales of Staple Foods by Category: Volume 2022-2027
- Table 9 Forecast Sales of Staple Foods by Category: Value 2022-2027
- Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Bread’s status as an important staple ensures steadily increasing demand
- Flat bread sales increasingly in the hands of artisanal bakers
- The competitive environment in baked goods remains extremely fragmented
PROSPECTS AND OPPORTUNITIES
- A muted performance expected in baked goods during the forecast period
- No national leader set to emerge as largest industrial bakeries have only regional reach
- Cakes set to outperform bread as consumers become more interested in indulgence
CATEGORY DATA
- Table 12 Sales of Baked Goods by Category: Volume 2017-2022
- Table 13 Sales of Baked Goods by Category: Value 2017-2022
- Table 14 Sales of Baked Goods by Category: % Volume Growth 2017-2022
- Table 15 Sales of Baked Goods by Category: % Value Growth 2017-2022
- Table 16 NBO Company Shares of Baked Goods: % Value 2018-2022
- Table 17 LBN Brand Shares of Baked Goods: % Value 2019-2022
- Table 18 Distribution of Baked Goods by Format: % Value 2017-2022
- Table 19 Forecast Sales of Baked Goods by Category: Volume 2022-2027
- Table 20 Forecast Sales of Baked Goods by Category: Value 2022-2027
- Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
- Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Breakfast cereals remains a small but dynamic category as demand continues to spread
- Hot cereals benefit from being seen as a traditional and nutritious dish
- Children comprise a major consumer group for RTE cereals
PROSPECTS AND OPPORTUNITIES
- Moderate and steady growth ahead as the unhealthy image of RTE cereals bites
- Hot cereals to continue benefiting from its similarity to traditional grain porridge
- The nation’s collective sweet tooth set to underpin further sales growth for RTE cereals
CATEGORY DATA
- Table 23 Sales of Breakfast Cereals by Category: Volume 2017-2022
- Table 24 Sales of Breakfast Cereals by Category: Value 2017-2022
- Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
- Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
- Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
- Table 29 Distribution of Breakfast Cereals by Format: % Value 2017-2022
- Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
- Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
- Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
- Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand for convenience adds momentum and dynamism to sales growth
- The popularity of barbecuing meat supports demand for chilled processed meat
- Shelf stable products much less popular than products in chilled formats
PROSPECTS AND OPPORTUNITIES
- The products with the freshest image set to remain the most popular options
- The spread of chained supermarkets and the popularity of barbecuing to support growth
- Viciunai Group set to remain the strong leader in processed seafood
CATEGORY DATA
- Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
- Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
- Table 38 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
- Table 39 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
- Table 40 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
- Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
- Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Unit price increases the biggest influence over sales of processed fruit and vegetables
- Bonduelle maintains strong leadership in a concentrated competitive environment
- Conflicting trends in shelf stable categories result in uncertainty
PROSPECTS AND OPPORTUNITIES
- Moderate growth expected due to the maturity of demand in key categories
- Peas, corn and tomatoes set to continue driving sales of processed fruit and vegetables
- Demand for shelf stable fruit to increase only moderately as fresh options are preferred
CATEGORY DATA
- Table 43 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
- Table 44 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
- Table 45 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
- Table 46 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
- Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
- Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
- Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
- Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
- Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
- Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
- Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- The status of rice and pasta as vital staples supports demand despite price increases
- Domestic players control the supply of rice with locally cultivated products
- The convenience of instant noodles makes the category particularly appealing
PROSPECTS AND OPPORTUNITIES
- Population growth and the improving image of pasta set to spur category growth
- Local players set to maintain their strong grip on sales of rice
- Instant noodles to continue seeing strong growth due to rising demand for convenience
CATEGORY DATA
- Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
- Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
- Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
- Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
- Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
- Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
- Table 60 NBO Company Shares of Rice: % Value 2018-2022
- Table 61 LBN Brand Shares of Rice: % Value 2019-2022
- Table 62 NBO Company Shares of Pasta: % Value 2018-2022
- Table 63 LBN Brand Shares of Pasta: % Value 2019-2022
- Table 64 NBO Company Shares of Noodles: % Value 2018-2022
- Table 65 LBN Brand Shares of Noodles: % Value 2019-2022
- Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
- Table 67 Distribution of Rice by Format: % Value 2017-2022
- Table 68 Distribution of Pasta by Format: % Value 2017-2022
- Table 69 Distribution of Noodles by Format: % Value 2017-2022
- Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
- Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
- Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
- Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
