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Staple Foods in Kazakhstan

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    Report

  • 62 Pages
  • November 2025
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 5567516
Value sales of staple foods in Kazakhstan continued to grow in 2025, fuelled by population growth, which naturally increased demand for essential products, as well as inflationary pressures that raised prices and overall sales value. Rising inflation has driven up product prices, prompting consumers to weigh cost against quality more carefully.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Population expansion and rising prices drive value growth in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health trend and price influence consumers’ purchasing decisions
  • Rising competition and innovation
WHAT’S NEXT?
  • Population growth and inflation support further growth
  • Opportunities in processed vegetables
  • Expansion of domestic breakfast cereals production
COMPETITIVE LANDSCAPE
  • Mareven Food Central leads a fragmented market
  • Affordable and reliable private label continues to gain share
CHANNELS
  • Widespread presence and broad product assortment of grocery retailers
  • Growing influence of e-commerce and omnichannel strategies
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2021-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for healthier options
INDUSTRY PERFORMANCE
  • Growing focus on wellness and functional nutrition
  • Consumers increasingly consume small, sweet snacks between meals
WHAT’S NEXT?
  • Growing urban population supports future expansion
  • Evolving consumer bread preferences
  • Rising sustainability concerns
COMPETITIVE LANDSCAPE
  • Competitive landscape remains highly fragmented
  • KDV Group OOO offers an attractive balance of price and quality
CHANNELS
  • Grocery retailers partner with local bakeries to offer items tailored to national preferences
  • Rapid e-commerce expansion
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers increasingly demand convenience and healthier breakfast cereals
INDUSTRY PERFORMANCE
  • Convenience trend stimulates demand in 2025
  • Bright, colourful packaging and promotions attract consumers to children’s cereals
WHAT’S NEXT?
  • Rising demand for convenient and nutritious breakfast cereals
  • Health and wellness trend shape the breakfast cereals market
  • Technological innovations as a key driver of growth
COMPETITIVE LANDSCAPE
  • Nestlé maintains its clear lead in 2025
  • Raduga benefits from its well-developed distribution network
CHANNELS
  • Grocery retailers offer a wide selection of brands, formats and flavours
  • Consumers appreciate the convenience and time-saving benefits of e-commerce
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and health trends shape the market in 2025
INDUSTRY PERFORMANCE
  • Consumers increasingly seek healthier options
  • Popularity of barbecuing meat continues to support demand for chilled processed meat
WHAT’S NEXT?
  • Growth driven by rising demand for convenient, ready-to-eat products
  • Growing focus on health and mindful nutrition
  • Rising importance of sustainability
COMPETITIVE LANDSCAPE
  • Strong consumer trust supports Alel Agro’s leadership position
  • Tulip International strengthens its distribution and promotions in 2025
CHANNELS
  • In-store discounts, promotions, and product tastings attract consumers
  • Retail e-commerce appeals to young urban consumers with busy lifestyles
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers seek products that combine convenience with health benefits
INDUSTRY PERFORMANCE
  • Affordable shelf stable vegetables lead
  • Shelf stable tomatoes benefit from being a staple ingredient in national cuisine
WHAT’S NEXT?
  • Increasing popularity of frozen and canned products
  • Rising interest in products that support health and well-being
  • Manufacturers attract consumers with new flavours
COMPETITIVE LANDSCAPE
  • Leading Bonduelle Groupe offers a wide range of trusted products
  • ITLV Corp focuses on innovative marketing and product quality
CHANNELS
  • Grocery retailers offer a convenient shopping experience
  • Convenience and promotions of e-commerce appeal to consumers
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rice, pasta, and noodles: affordable staples
INDUSTRY PERFORMANCE
  • Growth supported by rising popularity of home-cooked meals
  • Super noodles performance
WHAT’S NEXT?
  • Affordable and convenient sources of carbohydrates
  • Rising interest in organic and cleaner products
  • Sustainability to become a key competitive advantage
COMPETITIVE LANDSCAPE
  • Leading Mareven Food Central enjoys strong customer loyalty
  • Resurs’ range expansion ensures strong growth in 2025
CHANNELS
  • Grocery retailers offer and extensive assortment of brands, formats and flavours
  • E-commerce expands, offering convenience and savings
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER