Due to the essentiality of staple foods in Belarus, the industry largely responded well to the COVID-19 pandemic in 2020, with most product areas either seeing the same demand or increased demand. The same has also been seen throughout 2021. However, there has still been some notable impacts to the industry since the outbreak of the virus.
This Staple Foods in Belarus report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2022 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Staple Foods in Belarus report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2022 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Staple foods in 2021: The big picture
- Key trends in 2021
- Competitive Landscape
- Channel developments
- What next for staple foods?
- Table 1 Sales of Staple Foods by Category: Volume 2016-2021
- Table 2 Sales of Staple Foods by Category: Value 2016-2021
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021
- Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021
- Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021
- Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021
- Table 7 Penetration of Private Label by Category: % Value 2016-2021
- Table 8 Distribution of Staple Foods by Format: % Value 2016-2021
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026
- Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Convenience stores continue to be the most popular where consumers like to buy fresh bread daily
- Increasingly busy lifestyles boost the demand for flatbread in 2021
- Growing health and wellness continues to pose a threat to cakes
- Consumers continue economising until at least 2023
- The health and wellness trend continues to shape innovations over the forecast period
- Artisanal baked goods perform well from 2023 onwards in line with economic recovery
- Table 13 Sales of Baked Goods by Category: Volume 2016-2021
- Table 14 Sales of Baked Goods by Category: Value 2016-2021
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021
- Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021
- Table 17 NBO Company Shares of Baked Goods: % Value 2017-2021
- Table 18 LBN Brand Shares of Baked Goods: % Value 2018-2021
- Table 19 Distribution of Baked Goods by Format: % Value 2016-2021
- Table 20 Forecast Sales of Baked Goods by Category: Volume 2021-2026
- Table 21 Forecast Sales of Baked Goods by Category: Value 2021-2026
- Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026
- Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Despite more time spent at home, economising restricts stronger value growth in 2021
- Children’s breakfast cereals continues to be favoured by busy mothers
- Vit’ba Vitebsky Konditersky Kombinat and Nestlé continue to dominate sales in 2021
- Hot cereals will continue to be driven by assortment and its low-price point
- The health and wellness trend proves beneficial for muesli and granola
- Dining out and delivery options pose a threat to home consumption over the forecast period
- Table 24 Sales of Breakfast Cereals by Category: Volume 2016-2021
- Table 25 Sales of Breakfast Cereals by Category: Value 2016-2021
- Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
- Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
- Table 28 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
- Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
- Table 30 Distribution of Breakfast Cereals by Format: % Value 2016-2021
- Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
- Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
- Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Consumers continue to economise in 2021 due to the COVID-19 pandemic
- Counter sales remain popular within unprocessed meat and seafood
- Local players increase their number of exports in 2021 within processed meat
- The ongoing economising trend continues to be detrimental for processed red meat and substitutions
- Urban consumers favour processed meat and seafood as they return to their hectic lifestyles
- The health and wellness trend continues to gather pace post pandemic
- Table 66 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
- Table 67 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
- Table 68 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
- Table 69 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
- Table 70 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2016-2021
- Table 71 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2016-2021
- Table 72 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2016-2021
- Table 73 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2016-2021
- Table 74 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2016-2021
- Table 75 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
- Table 76 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
- Table 77 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
- Table 78 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
- Table 79 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Both the health and wellness and economising trends benefit processed fruit and vegetables
- Consumers have a wide variety to choose from within processed fruit and vegetables
- Gorynsky Konservny Zavod purchased by Polish company FH Rolnik Sp j
- The health and wellness trend and busy lifestyles continue to drive demand for processed fruit and vegetables in 2022 and beyond
- Fresh fruit and vegetables poses a threat over the forecast period
- Players compete using discounts to attract price-sensitive consumers
- Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021
- Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021
- Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021
- Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021
- Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021
- Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021
- Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021
- Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026
- Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026
- Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026
- Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Rice and pasta continue to be family favourites
- Borisovsky Kombinat Khleboproduktov UP leads rice, pasta and noodles in 2021
- The health and wellness trend continues to increase the demand for premium and healthier products
- Economising set to continue in 2022 and beyond
- The health and wellness trend stimulates the demand for healthier options
- Competitions between local and foreign players intensifies in both pasta and rice
- Table 46 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021
- Table 47 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021
- Table 48 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021
- Table 49 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021
- Table 50 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021
- Table 51 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021
- Table 52 NBO Company Shares of Rice: % Value 2017-2021
- Table 53 LBN Brand Shares of Rice: % Value 2018-2021
- Table 54 NBO Company Shares of Pasta: % Value 2017-2021
- Table 55 LBN Brand Shares of Pasta: % Value 2018-2021
- Table 56 NBO Company Shares of Noodles: % Value 2017-2021
- Table 57 LBN Brand Shares of Noodles: % Value 2018-2021
- Table 58 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021
- Table 59 Distribution of Rice by Format: % Value 2016-2021
- Table 60 Distribution of Pasta by Format: % Value 2016-2021
- Table 61 Distribution of Noodles by Format: % Value 2016-2021
- Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026
- Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026
- Table 64 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026
- Table 65 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026
