Staple Foods in Nigeria - Research and Markets

Staple foods in Nigeria saw a weak performance in volume terms in 2022 despite being a category that offers essential products for the population. Growth was strongly impacted by unit price increases, which led consumers to seek alternatives to packaged products for several categories.

The Staple Foods in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN NIGERIA

EXECUTIVE SUMMARY

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Baked goods record volume decline due to significant price increases in 2022
Rising wheat price worsened by the Russia-Ukraine conflict
Pastries and cakes decline as consumers reduce spending and seek alternative snacks

PROSPECTS AND OPPORTUNITIES

Economic recovery and exchange rate stability will boost growth of baked goods
Growing urban population also set to drive future demand
Migration to packaged baked goods as consumers demand convenience and variety

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

BREAKFAST CEREALS IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Breakfast cereals grow as consumers switch from bread and appreciate their convenience
Strong unit price rise in 2022 due to sharp rise in cost of raw materials
New product development continues despite the tough conditions

PROSPECTS AND OPPORTUNITIES

Breakfast cereals to grow well driven by the growing urban working population seeking convenience and economic recovery
Increased competition amongst local brands set to boost performance
Health positioning to drive future sales of hot cereals and muesli/granola

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Volume sales decline due to strong unit price rises and weakened consumer spending power
Frozen processed poultry maintains positive volume sales due to its affordability and essentiality
Niche categories frozen seafood and red meat see a strong volume decline as consumers tighten their belts

PROSPECTS AND OPPORTUNITIES

Price stability, desire for convenience and rising urbanisation to boost growth over the forecast period
Frozen processed poultry to continue good growth due to its convenience and affordability
Shelf stable seafood to drive overall growth as consumer incomes improve

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

PROCESSED FRUIT AND VEGETABLES IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Volume sales decline due to strong price increases and consumer focus on essential products in 2022
Shelf stable vegetables posts positive growth as consumers eat out less
Stronger decline of foodservice due to price rises and consumers tightening their belts

PROSPECTS AND OPPORTUNITIES

Demand to be boosted by economic recovery, stable exchange rate and Western food trend
Processed vegetables to drive overall growth, driven by consumer demand for healthy and convenient food
Modern grocery retailers expected to boost visibility and sales as consumers seek convenient shopping channels

CATEGORY DATA

Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

RICE, PASTA AND NOODLES IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Volume decline due to inflationary pressures and Russia-Ukraine conflict in 2022
Instant noodles benefit from their affordability as consumers switch from other staple foods
Pasta and rice struggle due to the popularity of cheaper unpackaged alternatives

PROSPECTS AND OPPORTUNITIES

Good growth expected as economy recovers and prices stabilise
Noodles to see further steady growth, although category has reached saturation
Exchange rate stability and rising disposable incomes to benefit rice and pasta

CATEGORY DATA

Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 68 NBO Company Shares of Rice: % Value 2018-2022
Table 69 LBN Brand Shares of Rice: % Value 2019-2022
Table 70 NBO Company Shares of Pasta: % Value 2018-2022
Table 71 LBN Brand Shares of Pasta: % Value 2019-2022
Table 72 NBO Company Shares of Noodles: % Value 2018-2022
Table 73 LBN Brand Shares of Noodles: % Value 2019-2022
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 75 Distribution of Rice by Format: % Value 2017-2022
Table 76 Distribution of Pasta by Format: % Value 2017-2022
Table 77 Distribution of Noodles by Format: % Value 2017-2022
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027