Processed Meat, Seafood and Alternatives To Meat in Kenya

The war in Ukraine had led to an energy crisis, which in return is leading to high inflation. Added to that, a drought in Kenya is having a further effect on food security and livelihoods. As a result, though processed meat, seafood and meat alternatives is expected to register an increase in current value sales, volume sales are expected to fall slightly.

The Processed Meat, Seafood and Alternatives to Meat in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Fall in volume sales, due to inflation and society opening up
Farmer’s Choice leads thanks to consumer loyalty and wide distribution
Processed seafood outperforms processed meat

PROSPECTS AND OPPORTUNITIES

Muted growth over forecast period
Demand set to remain limited from lower income consumers
Potential for growth of meat alternatives

CATEGORY DATA

Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 6 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 7 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 8 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 9 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

STAPLE FOODS IN KENYA

EXECUTIVE SUMMARY