+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Processed Meat, Seafood and Alternatives To Meat in Kenya

  • PDF Icon

    Report

  • 18 Pages
  • November 2023
  • Region: Kenya
  • Euromonitor International
  • ID: 5567553
Processed meat, seafood, and alternatives to meat in Kenya is feeling the impact of the energy crisis resulting from the war in Ukraine, along with high inflation. While the overall category is seeing an increase in current value sales and volume sales in 2023, volume sales are not as high as anticipated. This is attributed not only to inflationary pressures but also to societal changes post-pandemic, with people dining out more frequently as lockdown restrictions ease.

The Processed Meat, Seafood and Alternatives to Meat in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Value and volume sales rise in 2023
  • Farmer’s Choice maintains leadership of processed meat
  • Distribution presents challenges to growth, while shelf stable seafood gains ground
PROSPECTS AND OPPORTUNITIES
  • Expansion of modern retail channels to push category growth
  • Government initiatives and market limitations
  • Rising health awareness supports sales in plant-based alternatives
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 6 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 7 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 10 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 11 Sales of Staple Foods by Category: Value 2018-2023
  • Table 12 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 13 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 15 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 16 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 17 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 18 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 19 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 20 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources