Stales foods is expected to register double-digit current value growth, though volume growth is expected to be more muted. The war in Ukraine had led to an energy crisis, which in return is leading to high inflation. However, the full impact of the global oil price rises and other commodity price rises on domestic prices has been cushioned by government subsidies, though this has come at a fiscal cost.
The Staple Foods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Staple Foods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
STAPLE FOODS IN KENYAEXECUTIVE SUMMARY
- Staple foods in 2022: The big picture
- Key trends in 2022
- Competitive Landscape
- Channel developments
- What next for staple foods?
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2017-2022
- Table 2 Sales of Staple Foods by Category: Value 2017-2022
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
- Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
- Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
- Table 7 Distribution of Staple Foods by Format: % Value 2017-2022
- Table 8 Forecast Sales of Staple Foods by Category: Volume 2022-2027
- Table 9 Forecast Sales of Staple Foods by Category: Value 2022-2027
- Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
PROCESSED FRUIT AND VEGETABLES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Muted volume growth in 2022
- Premier foods maintains market lead
- Kenyans prefer fresh produce when it comes to fruits and vegetables
PROSPECTS AND OPPORTUNITIES
- Moderate growth over forecast period
- Convenience main driver of value sales
- Focus over the forecast period will be to grow customer base
CATEGORY DATA
- Table 63 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
- Table 64 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
- Table 65 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
- Table 66 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
- Table 67 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
- Table 68 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
- Table 69 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
- Table 70 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
- Table 71 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
- Table 72 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
- Table 73 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Rice benefits from huge price increase for maize
- Indomie continues to lead, despite health scare
- Bidco revamps its Noodies brand
PROSPECTS AND OPPORTUNITIES
- Rosey outlook over forecast period
- Kenya looking to increase local rice production
- Products with a healthier positioning see value growth over forecast period
CATEGORY DATA
- Table 23 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
- Table 24 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
- Table 25 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
- Table 26 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
- Table 28 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
- Table 29 NBO Company Shares of Rice: % Value 2018-2022
- Table 30 LBN Brand Shares of Rice: % Value 2019-2022
- Table 31 NBO Company Shares of Pasta: % Value 2018-2022
- Table 32 LBN Brand Shares of Pasta: % Value 2019-2022
- Table 33 NBO Company Shares of Noodles: % Value 2018-2022
- Table 34 LBN Brand Shares of Noodles: % Value 2019-2022
- Table 35 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
- Table 36 Distribution of Rice by Format: % Value 2017-2022
- Table 37 Distribution of Pasta by Format: % Value 2017-2022
- Table 38 Distribution of Noodles by Format: % Value 2017-2022
- Table 39 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
- Table 40 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
- Table 41 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
- Table 42 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
BAKED GOODS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Moderate volume growth though inflation has dampening effect
- Competitive landscape becoming more consolidated
- Increased health-consciousness having impact on baked goods
PROSPECTS AND OPPORTUNITIES
- Healthy growth over forecast period
- Industrial players look to differentiate themselves with value-added benefits
- Alternatives to wheat bread expected to help keep prices down during the forecast period
CATEGORY DATA
- Table 12 Sales of Baked Goods by Category: Volume 2017-2022
- Table 13 Sales of Baked Goods by Category: Value 2017-2022
- Table 14 Sales of Baked Goods by Category: % Volume Growth 2017-2022
- Table 15 Sales of Baked Goods by Category: % Value Growth 2017-2022
- Table 16 NBO Company Shares of Baked Goods: % Value 2018-2022
- Table 17 LBN Brand Shares of Baked Goods: % Value 2019-2022
- Table 18 Distribution of Baked Goods by Format: % Value 2017-2022
- Table 19 Forecast Sales of Baked Goods by Category: Volume 2022-2027
- Table 20 Forecast Sales of Baked Goods by Category: Value 2022-2027
- Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
- Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Moderate volume growth though inflation has dampening effect
- Multinationals continue to dominate
- Breakfast cereals largely consumed by higher-income consumers
PROSPECTS AND OPPORTUNITIES
- Healthy growth over forecast period
- Dampened growth for wheat-based breakfast cereals among certain cohort
- Healthy breakfast cereals have strong potential
CATEGORY DATA
- Table 43 Sales of Breakfast Cereals by Category: Volume 2017-2022
- Table 44 Sales of Breakfast Cereals by Category: Value 2017-2022
- Table 45 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
- Table 46 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
- Table 47 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
- Table 48 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
- Table 49 Distribution of Breakfast Cereals by Format: % Value 2017-2022
- Table 50 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
- Table 51 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
- Table 52 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
- Table 53 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Fall in volume sales, due to inflation and society opening up
- Farmer’s Choice leads thanks to consumer loyalty and wide distribution
- Processed seafood outperforms processed meat
PROSPECTS AND OPPORTUNITIES
- Muted growth over forecast period
- Demand set to remain limited from lower income consumers
- Potential for growth of meat alternatives
CATEGORY DATA
- Table 54 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
- Table 55 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
- Table 56 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
- Table 57 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
- Table 58 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
- Table 59 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
- Table 60 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
- Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
- Table 62 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
