Staple Foods in Serbia - Research and Markets

Among the most important influences on sales of staple foods in Serbia during 2022 was the return to pre-pandemic lifestyles among the local population. In particular, the population of Serbia took the opportunity to begin dining out on a regular basis once again as COVID-19 control measures were lifted, with the return of consumer foodservice having a negative impact on sales of several categories of staple foods.

The Staple Foods in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN SERBIA

EXECUTIVE SUMMARY

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN SERBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Price sensitivity leads sales of baked goods to shift towards modern retailers
Consumers demand convenience as lifestyles return to pre-pandemic routines
Supermarkets and hypermarkets benefit from widening consumer demand

PROSPECTS AND OPPORTUNITIES

Local players set to remain dominant due to low prices and understanding of local tastes
Increasing health consciousness set to be hugely influential on category sales
The accelerating pace of life set to support demand for convenient options

CATEGORY DATA

Table 64 Sales of Baked Goods by Category: Volume 2017-2022
Table 65 Sales of Baked Goods by Category: Value 2017-2022
Table 66 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 67 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 69 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 70 Distribution of Baked Goods by Format: % Value 2017-2022
Table 71 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 72 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 73 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

BREAKFAST CEREALS IN SERBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Positive sales growth continues as consumers demand convenience and good nutrition
Rising demand encourages category leaders to step up promotional activity
Healthy options come to the fore as consumers increasingly demand optimum nutrition

PROSPECTS AND OPPORTUNITIES

Background social trends set to continue supporting sales of breakfast cereals
Rising health awareness to drive demand for more nutritious options
Low prices and value for money set to be crucial as incomes remain under pressure

CATEGORY DATA

Table 13 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 14 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 15 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 16 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 18 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 19 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 20 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 21 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 22 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SERBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Negative sales growth as unfavourable background trends take their toll on demand
Demand for convenient products is supported by the return to pre-pandemic lifestyles
Local players remain dominant in the category as they are more in tune with local tastes

PROSPECTS AND OPPORTUNITIES

Pressure to remain on demand as consumer attitudes turn away from processed meat
Meat and seafood substitutes slated for positive growth as awareness builds
Local players unlikely to lose their firm grip on category sales

CATEGORY DATA

Table 24 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 25 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 26 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 27 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 29 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 30 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 31 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 32 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

PROCESSED FRUIT AND VEGETABLES IN SERBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand continues to rise as Serbian consumers become more health-conscious
Frikom remains the category leader, underlining its leadership with regular promotions
Urbanisation and the accelerating pace of life major factors underpinning sales growth

PROSPECTS AND OPPORTUNITIES

Greater demand for convenience set to spur sales growth as the pace of life accelerates
Category sales set to remain under the control of a handful of leading local names
Price sensitivity to put pressure on demand at a time of falling purchase power

CATEGORY DATA

Table 33 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 34 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 35 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 36 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 38 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 39 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 40 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 41 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

RICE, PASTA AND NOODLES IN SERBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Slower growth for rice and pasta as consumers prepare fewer of their meals at home
Robust advertising activity supports the positions of the leading brands in pasta
Rising demand for convenience among affluent urban professionals boosts demand for chilled pasta

PROSPECTS AND OPPORTUNITIES

Noodles poised to emerge as the star category as consumer tastes change and shift
Fluctuations in the wheat supply and rising wheat prices set to put pressure on pasta
Players set to focus more on price promotions as competition intensifies

CATEGORY DATA

Table 44 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 45 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 46 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 47 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 49 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 50 NBO Company Shares of Rice: % Value 2018-2022
Table 51 LBN Brand Shares of Rice: % Value 2019-2022
Table 52 NBO Company Shares of Pasta: % Value 2018-2022
Table 53 LBN Brand Shares of Pasta: % Value 2019-2022
Table 54 NBO Company Shares of Noodles: % Value 2018-2022
Table 55 LBN Brand Shares of Noodles: % Value 2019-2022
Table 56 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 57 Distribution of Rice by Format: % Value 2017-2022
Table 58 Distribution of Pasta by Format: % Value 2017-2022
Table 59 Distribution of Noodles by Format: % Value 2017-2022
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027