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Staple Foods in Serbia

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    Report

  • 54 Pages
  • November 2023
  • Region: Serbia
  • Euromonitor International
  • ID: 5567569
Inflation continues to be high in 2023 and as such though staple foods is expected to register current value growth, both constant value and volume sales are expected to fall marginally. This fall in volume sales is also due to a declining population. In addition, political uncertainty is also dampening economic growth and a snap election is planned for December.

The Staple Foods in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN SERBIA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 2 Sales of Staple Foods by Category: Value 2018-2023
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2019-2023
  • Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price limit imposed for bread made with T-500 flour
  • Competitive landscape continues to be fragmented
  • Modern grocery retailers continue to gain value share
PROSPECTS AND OPPORTUNITIES
  • Continuation of price controls, as long as inflation remains high
  • Growing interest in healthier bread products
  • Frozen baked goods registers double-value current value growth
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 14 Sales of Baked Goods by Category: Value 2018-2023
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 18 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 19 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy growth, as consumers appreciate convenience
  • Two leaders continue to hold on to their strong lead
  • Healthier cereals popular choice
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Continuing focus on health credentials
  • Rising demand for on-the-go options
CATEGORY DATA
  • Table 24 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 25 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 30 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slight increase in volume sales
  • Modern grocery retailers continue to gain value share
  • Local players continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Moderate outlook over forecast period
  • Consumers increasingly health conscious
  • Some growth in alternatives to meat
CATEGORY DATA
  • Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 39 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 40 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 41 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive volume growth in 2023
  • Frikom continues to lead, underlining its leadership with regular promotions
  • Frozen products remain the most popular
PROSPECTS AND OPPORTUNITIES
  • Moderate outlook over forecast period
  • Status quo remains
  • Health concerns limit consumption of shelf stable fruit
CATEGORY DATA
  • Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Varying performance for rice, pasta and noodles in 2023
  • Status quo remains in 2023
  • Robust advertising activity supports the positions of the leading brands in pasta
PROSPECTS AND OPPORTUNITIES
  • Role as key staple supports growth
  • Noodles registers highest volume growth
  • Players tap into increasing demand for health benefits
CATEGORY DATA
  • Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
  • Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
  • Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
  • Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
  • Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
  • Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
  • Table 61 NBO Company Shares of Rice: % Value 2019-2023
  • Table 62 LBN Brand Shares of Rice: % Value 2020-2023
  • Table 63 NBO Company Shares of Pasta: % Value 2019-2023
  • Table 64 LBN Brand Shares of Pasta: % Value 2020-2023
  • Table 65 NBO Company Shares of Noodles: % Value 2019-2023
  • Table 66 LBN Brand Shares of Noodles: % Value 2020-2023
  • Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
  • Table 68 Distribution of Rice by Format: % Value 2018-2023
  • Table 69 Distribution of Pasta by Format: % Value 2018-2023
  • Table 70 Distribution of Noodles by Format: % Value 2018-2023
  • Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
  • Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
  • Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028