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Processed Meat, Seafood and Alternatives to Meat in Portugal

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    Report

  • 25 Pages
  • November 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 5567574
Value sales of processed meat, seafood, and alternatives to meat in Portugal increased in 2025, even as overall volumes continued to decline. The category’s value growth primarily reflects inflationary pressures stemming from higher production and logistics costs, as well as rising energy and raw material prices.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Higher prices and health concerns reshape consumption patterns
INDUSTRY PERFORMANCE
  • Value sales rise amid cost pressures and shifting consumption habits
  • Shelf-stable seafood maintains leadership through innovation and trust
WHAT’S NEXT?
  • Gradual recovery expected, driven by seafood and value repositioning
  • Health and wellness concerns reshape product development
  • Sustainability and efficiency remain key industry priorities
COMPETITIVE LANDSCAPE
  • Continente maintains leadership through private label strength and certified sourcing
  • Cofaco drives growth through innovation and brand heritage
CHANNELS
  • Supermarkets remain the primary purchase channel
  • Retail e-commerce gains traction through convenience and visibility
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN PORTUGAL
EXECUTIVE SUMMARY
  • Price awareness, promotions and convenience continue to shape staple food consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience products benefit from changing meal habits and time constraints
  • Health-focused staples gain ground as consumers seek balance and transparency
WHAT’S NEXT?
  • Continued price consciousness and growth of private label lines
  • Meat alternatives must simplify, improve and regain consumer trust
  • Convenience and sustainability to define future innovation
COMPETITIVE LANDSCAPE
  • Sonae Modelo Continente strengthens leadership through portfolio breadth and innovation
  • Panegara and Cofaco drive momentum through category focus and product innovation
CHANNELS
  • Supermarkets consolidate their leadership through reach, variety and promotions
  • Retail e-commerce continues to gain ground through convenience and alignment with in-store offers
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 16 Sales of Staple Foods by Category: Value 2020-2025
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources