High inflation led to a rise in price-conscious behaviour in 2022, shaping the results for retail volume sales in staple foods. Although there were compensations for the price of electricity, gas and fuel, price hikes in food were high, impacting consumers' purchasing choices. However, through a scheme titled ‘Support for Romania’ the government grants social vouchers to those at risk of poverty. The vouchers are loaded onto cards, at the value of RON250. Accordingly, more than 2.
The Staple Foods in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Staple Foods in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
STAPLE FOODS IN ROMANIAEXECUTIVE SUMMARY
- Staple foods in 2022: The big picture
- Key trends in 2022
- Competitive Landscape
- Channel developments
- What next for staple foods?
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2017-2022
- Table 2 Sales of Staple Foods by Category: Value 2017-2022
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
- Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
- Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
- Table 7 Penetration of Private Label by Category: % Value 2017-2022
- Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
- Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Despite current retail value growth, volume sales decline as prices rise
- Packaged bread records volume growth, while consumers migrate from unpackaged goods
- Vel Pitar SA leads; however, the landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
- Consumers continue to migrate to packaged bread over the forecast period
- Bread baking at home challenges growth on the baked goods landscape
- The competitive landscape in bread is set to remain highly fragmented
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2017-2022
- Table 14 Sales of Baked Goods by Category: Value 2017-2022
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
- Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
- Table 17 Sales of Pastries by Type: % Value 2017-2022
- Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
- Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
- Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
- Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retail volume sales of breakfast cereals benefit from the growing health trend
- Hot cereals records the fastest growth as curious consumers try porridge
- Nestlé Romania SRL maintains its substantial lead
PROSPECTS AND OPPORTUNITIES
- The growing health and wellness trend boosts sales across the landscape
- Modern retailing aids sales, however, distribution is limited in smaller cities
- Hot cereals drive high levels of growth as consumers continue to discover porridge
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
- Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retail volume sales decline as consumers reduce their intake due to high price-points
- Chilled processed meat boost sales as Sibiu salami remains popular
- The landscape remains fragmented as new players continue to enter
PROSPECTS AND OPPORTUNITIES
- Retail volume growth will benefit from the demand for traditional meat products
- The flexitarian trend strengthens interest in meat and seafood substitutes
- Fragmentation across the landscape as smaller players enter
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Consumers home-grown fruit and vegetables lead to a retail volume decline
- Frozen options benefit from the growing health and wellness trend
- Bonduelle remains the top brand in processed fruit and vegetables
PROSPECTS AND OPPORTUNITIES
- Urban consumers boost growth as they search for convenient meal solutions
- Frozen options boost growth as innovation focuses on relevant trends
- Modern retailing boosts the expansion of processed fruit and vegetables
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retail volume declines as consumers continue to have COVID-19 stockpiles
- The rise of gluten-free diets benefits sales of rice in 2022
- Romanians continue to show growing interest in healthier types of pasta
PROSPECTS AND OPPORTUNITIES
- Retail volume sales rise, as the landscape offers gluten-free alternatives
- Health and wellness drives sale as players revamp traditional recipes
- Sustainability will become increasingly important to attract younger consumers
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
- Table 69 NBO Company Shares of Rice: % Value 2018-2022
- Table 70 LBN Brand Shares of Rice: % Value 2019-2022
- Table 71 NBO Company Shares of Pasta: % Value 2018-2022
- Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
- Table 73 NBO Company Shares of Noodles: % Value 2018-2022
- Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
- Table 76 Distribution of Rice by Format: % Value 2017-2022
- Table 77 Distribution of Pasta by Format: % Value 2017-2022
- Table 78 Distribution of Noodles by Format: % Value 2017-2022
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
