+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Staple Foods in Denmark

  • PDF Icon

    Report

  • 69 Pages
  • November 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 5567587
In 2025, staple foods in Denmark experienced steady value growth, driven by necessity, ongoing inflation, and occasional indulgence. Everyday essentials such as bread, rice and pasta maintained consistent demand, while products like cakes, pastries, and convenient meal solutions contributed to overall value growth. Private label continued to expand its presence, gaining trust among price-sensitive consumers.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Steady growth is driven by necessity and occasional indulgence
  • The expansion of private label influences staple foods in 2025
  • A focus on sustainability and local sourcing rises in Denmark during 2025
WHAT’S NEXT?
  • Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
  • Rising health and wellness concerns drive change in staple food portfolios
  • Distribution channels are set to evolve amid cost pressures and convenience trends
COMPETITIVE LANDSCAPE
  • Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
  • Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
CHANNELS
  • Discounters strengthens its leadership through competitive pricing and private label
  • Retail e-commerce grows as consumers appreciate convenience and flexibility
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady growth and evolving consumer preferences drive baked goods in 2025
INDUSTRY PERFORMANCE
  • Baked goods maintain steady growth amid necessity and occasional indulgence
  • Consumer demand for fresh and indulgent options drives strong growth for unpacked pastries
WHAT’S NEXT?
  • Baked goods and international flavours drive innovation and growth in Danish households
  • Health-conscious innovations are set to elevate traditional baked goods in Denmark
  • Sustainability is expected to drive innovation and waste reduction in baked goods
COMPETITIVE LANDSCAPE
  • Lantmännen Schulstad A/S retains its lead while private label gains ground
  • Frozen artisanal offerings drive growth for Foodpeople A/S during 2025
CHANNELS
  • Supermarkets retains its lead through offering an extensive range of baked goods
  • Retail e-commerce grows as consumers appreciate convenience and home delivery
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, flavour and health drive growth in breakfast cereals during 2025
INDUSTRY PERFORMANCE
  • Health and wholegrain options support steady growth in breakfast cereals in Denmark
  • Simplicity and versatility allow flakes to lead growth within RTD cereals
WHAT’S NEXT?
  • Demand for simple and quick breakfast solutions is set to drive growth over the forecast period
  • Health and wellness will continue to shape buying habits in breakfast cereals
  • Sustainability and social responsibility are expected to influence breakfast cereal choices
COMPETITIVE LANDSCAPE
  • Lantmännen Cerealia A/S increases its leadership in breakfast cereals in Denmark
  • Lantmännen Cerealia and Coop Danmark are the most dynamic players in 2025
CHANNELS
  • Discounters strengthen its leadership in breakfast cereals through affordability and private label
  • Retail e-commerce gains share and drives growth as consumers appreciate convenience
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, taste, and plant-based options drive growth in processed meat, seafood and alternatives to meat
INDUSTRY PERFORMANCE
  • Growth for processed meat, seafood and alternatives to meat is driven though convenience and everyday relevance
  • Tofu and derivatives accelerate growth, aligning with the rising demand for plant-based options
WHAT’S NEXT?
  • Sales are expected to rise over the forecast period, supported by ongoing relevance in Danish households
  • Health and wellness will become an increasingly prominent concern over the forecast period
  • Regulatory and sustainability trends are expected to shape innovations across the forecast period
COMPETITIVE LANDSCAPE
  • Tulip Food Co A/S increases its share through strong brand recognition and consumer loyalty
  • Rahbekfisk A/S benefits from the growing demand for convenient frozen seafood
CHANNELS
  • Discounters drive growth through value and expanding plant-based offerings
  • Retail e-commerce gains momentum by offering convenience and variety in protein products
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordability, convenience and demand for plant-based options drive value sales
INDUSTRY PERFORMANCE
  • Growth in processed fruit and vegetables is driven by convenience, affordability, and shelf stability
  • Shelf-stable beans drive value growth as Danes seek affordable, plant-based nutrition
WHAT’S NEXT?
  • Processed fruit and vegetables is set to sustain steady growth as affordability and convenience remain key
  • Health-conscious Danes are expected to boost demand for natural and organic processed vegetables
  • EU policy support strengthens demand for legumes and shelf-stable vegetables
COMPETITIVE LANDSCAPE
  • Coop Danmark A/S maintains its leadership through affordability and nationwide reach
  • Orkla Foods Danmark A/S strengthens its position through trusted brands and everyday staples
CHANNELS
  • Discounters consolidates its leadership in distribution by combining affordability with everyday convenience
  • Retail e-commerce gains traction as consumers embrace digital convenience for everyday staples
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth is supported by demand for affordability, versatility and healthier options
INDUSTRY PERFORMANCE
  • Rice, pasta and noodles remain resilient amid convenience and international cuisine trends
  • Rice drives value growth in 2025 as a versatile and affordable meal staple
WHAT’S NEXT?
  • Steady growth is expected to be driven by strong versatility and international flavours
  • There is set to be a growing focus on nutritious and whole-grain options in rice, pasta and noodles
  • Rising demand for locally sourced pasta and rice will drive sustainability and quality appeal
COMPETITIVE LANDSCAPE
  • Coop Danmark A/S leads rice, pasta and noodles with strong private label presence and sustainability initiatives
  • Foodpeople A/S emerges as the most dynamic player in rice, pasta and noodles through premium, international-focused offerings
CHANNELS
  • Discounters lead rice, pasta and noodles sales by combining affordability and wide private label ranges
  • Retail e-commerce drives convenience-led growth for rice, pasta and noodles
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER