+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Staple Foods in Turkey

  • PDF Icon

    Report

  • 72 Pages
  • November 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 5567590
Staple foods in Turkey responded well to robust demand in 2025, with consumers relying on these essential goods due to high price sensitivity. The shift toward smaller more affordable packaging formats, as well as private label, was significant, with consumers making more frequent shopping trips to manage household budgets. Discounters have proved highly popular, consolidating their position as the leading distribution channel in 2025.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Price sensitivity shapes overall category performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Healthy performance despite high costs of living
  • Consumers shift towards local products for sustainable reasons
WHAT’S NEXT?
  • Positive outlook for frozen and smaller formats
  • Changing diets reflect rising demand for plant-based and vegan options
  • Growth potential for artisanal products
COMPETITIVE LANDSCAPE
  • BIM Birlesik Magazacilik takes the lead in highly fragmented category
  • Unifo Gida San Ve Tic AS gains traction with Tada brand
CHANNELS
  • Consumers conduct more frequent shopping trips
  • Retail e-commerce gains traction
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable consumption despite rising inflationary pressures
INDUSTRY PERFORMANCE
  • Shrinkflation is adopted to ensure products remain affordable
  • Consumers rely on flat bread in packaged formats promising longer shelf life
WHAT’S NEXT?
  • Economic pressures will continue to shape consumer demand
  • Healthier lines set to evolve in the upcoming years
  • Sustainable attributes and practices will continue to evolve
COMPETITIVE LANDSCAPE
  • UNMAS AS leads with Uno packaged bread
  • Simsek Biskuvi ve Gida Sanayi gains traction with affordable premium lines
CHANNELS
  • Discounters draw in shoppers by staying responsive to economic needs
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordable options and health appeal drives volume growth
INDUSTRY PERFORMANCE
  • Private label development propels category growth
  • Granola and muesli witness growth as consumers adopt healthier diets
WHAT’S NEXT?
  • Specialist offerings will address changing dietary preferences
  • Players will respond to healthier everyday diets
  • Product development to focus on nutritional and flavour combinations
COMPETITIVE LANDSCAPE
  • Multinational Nestlé leads in breakfast cereals
  • FFT Gida San ve Tic enjoys dynamism with its healthy and natural cereals
CHANNELS
  • Expansion and modernisation supports the supermarket channel
  • Convenience and digital literacy drive retail e-commerce sales
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Players entice price sensitive consumers with affordable products
INDUSTRY PERFORMANCE
  • Shrinkflation strategies are embraced by brands and private label amid persistently high inflation
  • Shelf-stable poultry gains appeal out of convenience and affordability
WHAT’S NEXT?
  • Price promotions and discount offers to remain vital strategies
  • Industry-wide commitment to environmental responsibility
  • Players will innovate by catering to specific health needs
COMPETITIVE LANDSCAPE
  • Established player Pinar Et leads this fragmented landscape
  • Unifo Gida supports growth of shelf-stable processed poultry
CHANNELS
  • Supermarkets capture significant share with diverse offerings and competitive pricing
  • Retail e-commerce sales increase at dynamic pace
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Private label is key driver of volume sales
INDUSTRY PERFORMANCE
  • Frozen processed vegetables enjoy steady volume growth
  • Frozen processed potatoes gain appeal
WHAT’S NEXT?
  • Strong growth potential for frozen processed foods
  • Deeper corporate commitment to sustainability
  • Convenience and ease of use will drive e-commerce sales
COMPETITIVE LANDSCAPE
  • Hard discount retailer BIM leads the category
  • Konya Seker San ve Tic AS stands out by appealing to demands for natural products
CHANNELS
  • Modern retailers hold a strong position
  • Retail e-commerce achieves mainstream adoption among younger and urban consumers
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bright performance for rice, pasta and noodles
INDUSTRY PERFORMANCE
  • Price stability and innovation drives strong volume growth
  • Chilled pasta appeals as modern lifestyles evolve
WHAT’S NEXT?
  • Rapid growth in pasta boosted by domestic production
  • Players will cater to evolving preferences for low-carb and higher protein pasta and noodles
  • Efforts to put sustainability higher on the corporate agenda will continue
COMPETITIVE LANDSCAPE
  • BIM Birlesik Magazacilik leads with popular private label and “everyday low prices” strategy
  • Nissin Yildiz Gida develops the instant noodles category
CHANNELS
  • Discounters emerge as leading distribution channel
  • Strong preference for online shopping among urban households
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER