Analytics and Business Intelligence (BI) software provide analysis which help to examine structured and unstructured data. The use of business intelligence and analytics software is high in large corporations, while small and medium-sized businesses have recently started to adopt the same for their operations. Due to the growth of digital capabilities and digital marketing across a variety of industries, including media, FMCG, and telecommunications, marketing analytics is being increasingly used for targeted advertising.
Market insights:The global business intelligence market was valued at INR 1,778.26 Bn in 2021. It is expected to reach INR 2,923.94 Bn by 2027, expanding at a CAGR of ~8.70% during the 2022 - 2027 period. The analytics market in India is expected to reach INR 11,200.42 Bn by 2027, up from INR 3,356.88 Bn in 2021, expanding at a CAGR of ~21.60% during the 2022 - 2027 period.
Impact of COVID-19:The COVID-19 pandemic has disrupted businesses and economies, along with how organizations manage their operations. Organizations are struggling to meet customers’ expectations in terms of process optimization and heightened security concerns. The COVID-19 pandemic has caused a shift in working patterns, with an increase in demand from businesses to provide remote workers with the resources they need to operate effectively. The pandemic has led to an exponential increase in the use of smartphones and tablets, resulting in significant growth opportunities for the analytics market.
Market drivers:The demand for cloud-based collaboration tools, content management solutions, and online streaming platforms has increased. Most organizations use analytics to improve decision-making and automate processes for increased productivity and cost-effectiveness. To meet the demands of clients, new entrants use machine learning for designing games, translating languages, predicting future market trends, composing music, and diagnosing diseases.
Key deterrents to the growth of the market:Rise in concerns regarding data privacy and security is a challenge for any IT deployment that uses enterprise data as part of its value chain. Most people in developing countries have either not heard about cloud computing, or are unaware of the extent to which it can affect business operations. System defects in data flow occur when system requirements are omitted or not fully met due to human error intervention in the development, testing, or verification processes.
Table of ContentsChapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
3.2. Applications of analytics across industries
Chapter 4: Market overview
4.1. Global business intelligence and analytics market (FY 2020 - FY 2027e)
4.2. Analytics market in India (FY 2020 - FY 2027e)
Chapter 5: Market segmentation
5.1. Salary-wise segmentation of analytics professionals
5.2. City-wise segmentation based on jobs in the field of analytics in 2021
Chapter 6: COVID-19 Impact Analysis
6.1. COVID-19 Impact Analysis
Chapter 7: Government initiatives
7.1. Government initiatives
Chapter 8: Market influencers
8.1. Market drivers
8.2. Market challenges
Chapter 9: Market trends
9.1. Market trends
Chapter 10: Competitive landscape
10.1. Capgemini Technology Services India Limited
- Company information
- Business description
- Key people
- Financial snapshot
- Key ratios
- Key financial performance indicators
- Key business segments
- Key geographic segments
- Note: Financial information covered only for public companies.
10.3. Tata Consultancy Services Limited
10.4. Absolutdata Research & Analytics Solutions Private Limited
10.5. Bridgei2i Analytics Solutions Private Limited Pvt. Ltd.
10.6. QBurst Technologies Pvt. Ltd.
10.7. SPEC INDIA
10.8. Teradata India Private Limited
10.9. Microsoft Corporation India Private Limited
10.10. Tiger Analytics
Chapter 11: Recent developments
11.1. Recent developments
Chapter 12: Appendix
12.1. Research methodology
12.2. About the Publisher
- Capgemini Technology Services India Limited
- Latent View Analytics Limited
- Tata Consultancy Services Limited
- Absolutdata Research & Analytics Solutions Private Limited
- Bridgei2i Analytics Solutions Private Limited Pvt. Ltd.
- QBurst Technologies Pvt. Ltd.
- SPEC INDIA
- Teradata India Private Limited
- Microsoft Corporation India Private Limited
- Tiger Analytics