Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Indonesia.
The Consumer Lifestyles in Indonesia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
The Consumer Lifestyles in Indonesia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
- Consumer landscape 2021
- Life priorities
- Over half prioritise spending time with their extended families
- Work is a high priority well above finding time for personal pursuits
- Generation Z show a shift in priorities away from work to more personal time
- Consumers show a strong tendency towards curated experiences
- Being distinct from others is more important for younger cohorts
- Over 70% of respondents like to try new products and services
- Millennials/Generation X more focused on buying from companies they trust
- Home life
- Connecting with friends/family online are top home-based activities
- Generation Z exercise at home less than other generations
- High levels of home activities driving desire for minimalist design
- Safe location is key feature; younger cohorts want minimalism for space
- Eating habits
- Lower levels of home cooking drive high rates of demand for foodservice
- Generation Z eat at a restaurant less frequently than older generations
- I ndonesian consumers select foods with health and nutritional benefits
- Generation Z not as occasional meat and fish eaters as older cohorts
- Majority of snacks are typically eaten while watching screens
- Younger cohorts less likely to eat meals at the same time each day
- Working life
- Having a good work-life balance comes out top of work-related factors
- Generation Z have strongest desire to work for themselves
- High salaries are key but health and safety also critical for middle cohorts
- High expectations for flexibility, owning a business and home working
- Generation Z and millennials more focused on starting their own business
- Sustainable living
- High percentage are trying to have a more positive impact on the environment
- Older cohorts are more worried about climate change
- Reducing the use of plastics is a top priority for consumers
- Generation Z not as focused on using less water as a key green behaviour
- Over half of consumers use sustainable packaging
- All generations have strong focus on repairing rather than replacing
- Leisure habits
- Nearly 60% of respondents socialise online every week
- Day trips are more popular among millennials
- 36% of respondents go shopping as a leisure activity every month
- Meeting up with friends to socialise most popular across generations
- All generations take regular domestic trips
- Spending time outdoors, relaxing with family most important after safety
- Quality of food/dining at destination more important to younger cohorts
- Health and wellness
- Women take a more active role in health-related activities
- High levels of interest in regular running/jogging for exercise and fitness
- Generation X go cycling more than other generations
- Percentage using massage for stress reduction higher than global average
- Millennials’ use of herbal remedies is higher than in other cohorts
- Shopping habits
- Consumers focusing on buying less in order to afford better quality
- Millennials and Generation X enjoy buying eco/ethically-conscious products
- Consumers are heavily reliant on friends/family for recommendations
- Independent consumer reviews are also strong influences on choice
- A myriad of convenient shopping outlets are a motivation to shop in-store
- Generation X more motivated to shop in-store as they can see/try before buying
- Best prices, free delivery and flexibility biggest motivators to shop online
- All generations are primarily motivated to shop online for best prices
- Technology
- Over half feel it important to cultivate their personal brand online
- A higher percentage of baby boomers prefer to communicate online
- Consumers have higher rates of smartphone ownership than average
- Ownership of fitness wearables and smartwatches below global average
- Higher rates of most online activities compared to global average
- Millennials most active in online video gaming
