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Understanding Financial Statements for Non-Financial Professionals - Webinar (Recorded)

  • Webinar

  • 90 Minutes
  • October 2023
  • NetZealous LLC
  • ID: 5569676
You will learn how to use financial statements and properly evaluate any firm's financial health, to instantly determine if a firm has a strong or weak balance sheet and evaluate profitability. You will know how to calculate financial ratios, and you will understand what financial ratios mean and what to notice.

Not classroom theory, we will use a 'real-life' case study of a publicly traded stock. This study illustrates how to use financial statements to determine any firm's strengths and weaknesses. Work through your own firm's financial statements as we teach you 'How to Understand and Analyze Financial Statements.'

You’ll learn how to use Horizontal and Vertical Analysis to instantly troubleshoot financial problems. You'll then learn how to calculate and interpret the following financial ratios and more:
  • Liquidity: Current Ratio, Quick Ratio, Cash Ratio
  • Efficiency: Days Sales Outstand, Days Sales in Inventory, Total Asset Turnover
  • Leverage: Debt to Equity, Times Interest Earned
  • Profitability: Return on Equity, Gross and Net Margin, Earnings per Share, P-E Multiple, and More

Why you should Attend

  • Understand and Use the Balance Sheet and Income Statement
  • Properly Calculate and Understand Financial Ratios
  • Learn What to Check for and Why
  • Use Financials to Gauge the Fiscal Health of Any Company
  • Use Industry Averages to Benchmark Performance
  • Use a Financial Metrics KPI Dashboard to Evaluate a Firm's Financial Strengths and Weaknesses
  • Plan Strategy Based on a Firm's Financial Strengths and Weaknesses

Areas Covered in the Session

  • Understand Financials
  • Calculate Financial Ratios
  • Compare Industry Averages
  • Compare Competitors


Joseph Weil has a Master of Accounting Degree from Florida State University and is an actively licensed Florida CPA. Joe’s work experience includes staff accountant with large CPA firm, corporate controller, state agency director of auditing and former municipal CFO. Joe also started and sold his own CPA firm. Joe is the owner and CEO of the National Center for Continuing Education, a nation-wide financial and technology training firm. Joe has led over 500 seminars and over 100 webinars.

Who Should Attend

  • C-Level Executives at Fortune 1000 Firms and Utility/Energy Companies
  • Vice Presidents at Large Firms
  • CEOs and Owners at Small Firms
  • Lawyers
  • Sales Professionals
  • Administrators
  • Bookkeepers