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Europe Smart Toys Market Size, Share & Industry Trends Analysis Report By Product (Interactive Games and Robots), By Distribution Channel (Offline and Online), By Country and Growth Forecast, 2021-2027

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    Report

  • 61 Pages
  • February 2022
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5571006
The Europe Smart Toys Market is expected to witness market growth of 14.5% CAGR during the forecast period (2021-2027).

The toy industry has embraced advanced technology, which aids in the personal development of children through the use of educational learning methods via smart toys. In addition, toys that are wirelessly interconnected with other toys or company databases are referred as Internet of Toys. These toys are widely gaining the traction among kids and their parents across the world. Existing toy firms and start-ups are keen to innovate in this area, as it has the potential to become their greatest market as the number of customers grows.

Companies in the smart toys industry are targeting clients in developed economies to enhance product sales because to individuals' inadequate buying capacity as a result of the COVID-19 crisis. Manufacturers can diversify their revenue streams due to the increasing expansion of eCommerce and mobile shopping apps. Before investing in new manufacturing techniques, they make data-driven judgments. To boost product awareness in brick and mortar stores and online stores, clever toy companies are focused on packaging and marketing. Due to the growing number of smartphone users, demand for smartphone-connected toys is likely to expand.

The investment of people and governments on the development of educational sector across this country is constantly increasing. According to Eurostat, in 2017, in Sweden, the public expenditure on the education was recorded 7.1% of the overall GDP of the country. In addition, Denmark spent 7.3% of the total GDP of the country in the same year. Moreover, Romania also spent 2.7%of its GDP on the education sector. Along with that, factors like declining child mortality rates, rising birth rates, and growing middle-class population in the region is expected to create lucrative opportunities for the regional market players.

Parents are now more concerned about several safety and health issues related to raw materials utilized in the manufacturing of toys, which is expected to create demand for eco-friendly toys in the regional market. In addition, the region comprises countries which have significant number of millennial parents.

The Germany market dominated the Europe Smart Toys Market by Country 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $1,520.3 million by 2027. The UK market is poised to grow a CAGR of 13.7% during (2021 - 2027). Additionally, The France market is expected to showcase a CAGR of 15.4% during (2021 - 2027).

Based on Product, the market is segmented into Interactive Games and Robots. Based on Distribution Channel, the market is segmented into Offline and Online. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include LEGO Group (KIRKBI A/S), Mattel, Inc., Hasbro, Inc., Tomy Company, Ltd., VTech Holdings Limited, Pillar Learning, Geobra Brandstätter Stiftung & Co. KG, Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.), Primo toys, and Konami Holdings Corporation.

Scope of the Study


Market Segments Covered in the Report:


By Product
  • Interactive Games
  • Robots

By Distribution Channel
  • Offline
  • Online

By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Key Market Players


List of Companies Profiled in the Report:


  • LEGO Group (KIRKBI A/S)
  • Mattel, Inc.
  • Hasbro, Inc.
  • Tomy Company, Ltd.
  • VTech Holdings Limited
  • Pillar Learning
  • Geobra Brandstätter Stiftung & Co. KG
  • Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.)
  • Primo toys
  • Konami Holdings Corporation

Unique Offerings from the Publisher


  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Smart Toys Market, by Product
1.4.2 Europe Smart Toys Market, by Distribution Channel
1.4.3 Europe Smart Toys Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition and scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Europe Smart Toys Market by Product
3.1 Europe Interactive Games Market by Country
3.2 Europe Robots Market by Country
Chapter 4. Europe Smart Toys Market by Distribution Channel
4.1 Europe Offline Market by Country
4.2 Europe Online Market by Country
Chapter 5. Europe Smart Toys Market by Country
5.1 Germany Smart Toys Market
5.1.1 Germany Smart Toys Market by Product
5.1.2 Germany Smart Toys Market by Distribution Channel
5.2 UK Smart Toys Market
5.2.1 UK Smart Toys Market by Product
5.2.2 UK Smart Toys Market by Distribution Channel
5.3 France Smart Toys Market
5.3.1 France Smart Toys Market by Product
5.3.2 France Smart Toys Market by Distribution Channel
5.4 Russia Smart Toys Market
5.4.1 Russia Smart Toys Market by Product
5.4.2 Russia Smart Toys Market by Distribution Channel
5.5 Spain Smart Toys Market
5.5.1 Spain Smart Toys Market by Product
5.5.2 Spain Smart Toys Market by Distribution Channel
5.6 Italy Smart Toys Market
5.6.1 Italy Smart Toys Market by Product
5.6.2 Italy Smart Toys Market by Distribution Channel
5.7 Rest of Europe Smart Toys Market
5.7.1 Rest of Europe Smart Toys Market by Product
5.7.2 Rest of Europe Smart Toys Market by Distribution Channel
Chapter 6. Company Profiles
6.1 LEGO Group (KIRKBI A/S)
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Research & Development Expenses
6.1.4 Recent strategies and developments:
6.1.4.1 Partnerships, Collaborations, and Agreements:
6.1.4.2 Geographical Expansions:
6.2 Mattel, Inc.
6.2.1 Company Overview
6.2.2 Financial Analysis
6.2.3 Segmental and Regional Analysis
6.2.4 Research & Development Expenses
6.3 Hasbro, Inc.
6.3.1 Company Overview
6.3.2 Financial Analysis
6.3.3 Segmental and Regional Analysis
6.4 Tomy Company, Ltd.
6.4.1 Company Overview
6.4.2 Financial Analysis
6.4.3 Segmental and Regional Analysis
6.5 VTech Holdings Limited
6.5.1 Company Overview
6.5.2 Financial Analysis
6.5.3 Segmental and Regional Analysis
6.5.4 Research & Development Expenses
6.5.5 Recent strategies and developments:
6.5.5.1 Product Launches and Product Expansions:
6.6 Pillar Learning
6.6.1 Company Overview
6.7 Geobra Brandstätter Stiftung & Co. KG
6.7.1 Company Overview
6.8 Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.)
6.8.1 Company Overview
6.8.2 Financial Analysis
6.8.3 Segmental and Regional Analysis
6.8.4 Research & Development Expenses
6.9 Primo Toys
6.9.1 Company Overview
6.10. Konami Holdings Corporation
6.10.1 Company Overview
6.10.2 Financial Analysis
6.10.3 Segmental and Regional Analysis
6.10.4 Research & Development Expenses

Companies Mentioned

  • LEGO Group (KIRKBI A/S)
  • Mattel, Inc.
  • Hasbro, Inc.
  • Tomy Company, Ltd.
  • VTech Holdings Limited
  • Pillar Learning
  • Geobra Brandstätter Stiftung & Co. KG
  • Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.)
  • Primo toys
  • Konami Holdings Corporation

Methodology

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