South Africa Fruits and Vegetables - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The south africa fruits and vegetables market size was valued at USD 9.70 billion in 2025 and estimated to grow from USD 10.24 billion in 2026 to reach USD 12.82 billion by 2031, at a CAGR of 4.60% during the forecast period (2026-2031). This report is Segmented by Type (Fruits and Vegetables). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), Wholesale Price Trend Analysis, and Seasonality Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

South Africa Fruits And Vegetables Market Trends and Insights

Growing Demand for Nutrient-Dense Produce

Soft-citrus exports, including mandarins and clementines, increased by 22% year-on-year, reaching 58.2 million cartons in 2024, as health-conscious European retailers favored easy-peel varieties. According to the ITC Trade Map, avocado exports totaled 82,784 metric tons in 2024, with the European Union accounting for nearly two-thirds of the volume. Domestic urban households followed a similar trend, increasing their purchases of vegetables and berries, which contributed to vegetable consumer inflation rising to 9.3% in August 2025. The high price elasticity enabled growers to offset rising fertilizer and diesel costs, particularly for premium products like blueberries and table grapes, which command price premiums exceeding 30% over conventional varieties. Retailers have aligned their procurement strategies with nutrient claims, establishing longer-term contracts that reduce market risks for large exporters and encourage smallholders to obtain GLOBALG.A.P. certification.

Government Agro-Processing Incentives

The Department of Agriculture, Land Reform, and Rural Development allocated ZAR 2.8 billion (USD 155 million) in 2024 to support cold-storage subsidies, pack-house upgrades, and export certification initiatives. During 2024-2025, twelve new controlled-atmosphere facilities were established in the Western Cape and Limpopo, adding 8 million cubic feet of storage capacity, which extends the shelf life of apples and pears by six months. By mid-2025, the TITAN 2.0 digital traceability platform had achieved 95% adoption among exporters, resulting in an 18-hour reduction in port dwell times. Additionally, in 2023, smallholder-focused loans amounting to ZAR 450 million (USD 25 million) supported 1,769 beneficiaries cultivating 15,610 hectares under majority Black ownership, enabling compliance with stringent European retail standards. The introduction of faster fertilizer-import licensing in January 2025 addressed historical input bottlenecks and helped stabilize planting schedules.

Non-Tariff Phytosanitary Barriers

The European Union's cold-treatment protocols for citrus black spot increase costs by USD 0.08-0.12 per carton and delay shipments by up to one week, thereby raising working capital requirements. Temporary United States tariffs in 2025 resulted in penalties and contract renegotiations costing exporters ZAR 800 million (USD 44 million) before exemptions for citrus, avocado, and beef were reinstated. In China, avocado regulations exclude 40% of smallholders due to insufficient documentation capacity, leading to supply consolidation among vertically integrated players. Ongoing World Trade Organization arbitration with the European Union regarding citrus black spot creates significant uncertainty and compels exporters to maintain destination-specific pack-lines, increasing fixed overhead costs by up to 20%.

Other drivers and restraints analyzed in the detailed report include:

Precision Agri-Tech and Smart Irrigation Uptake
Cultivar-Specific Global Marketing Campaigns
Climate-Induced Droughts and Heatwaves

Segment Analysis

Vegetables accounted for 60.3% of South Africa's fruits and vegetables market share in 2025, driven by substantial domestic consumption and robust cross-border trade within the Southern African Development Community. According to the North West Department of Agriculture and Rural Development, in 2025, potatoes led certified exports, with 24.45 million kilograms, followed by onions and butternut squash, with Botswana and Namibia being the key importers. Despite drought-related supply challenges and elevated diesel-driven logistics costs, retail inflation of 9.3% in 2025 highlights resilient demand. Hydroponic tomato facilities near Johannesburg and Cape Town ensure a year-round supply to supermarkets, reducing the seasonal dependency on imports.

Fruits are the fastest-growing segment, projected to grow at a 3.6% CAGR through 2031, surpassing staple vegetables and contributing an increasing share to South Africa's fruit and vegetable export earnings. Citrus exports reached 171.5 million cartons in 2024-2025, with mandarins and clementines showing the highest growth. Investments in cold-chain infrastructure and cultivar promotions in Asia aim to regain market momentum. Apples and pears face intensified competition from Latin American suppliers, but the adoption of genetically modified long-storage cultivars could help reclaim premium market positions.

Complete Report Scope:

By Type
- Vegetables
  - Potatoes
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Onions
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Tomatoes
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Carrots
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Cabbage and Brassicas
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Pumpkins and Squash
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Others (Spinach, Sweet Corn, etc.)
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
- Fruits
  - Citrus (Oranges, Lemons/Limes, Grapefruit)
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Apples and Pears
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Grapes
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Avocados
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Bananas
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Stone Fruits
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis
  - Exotic and Other Fruits (Dragon Fruit, Passion Fruit, etc.)
    - Production Analysis
      - Production Volume
      - Area Harvested and Yield
    - Consumption Analysis (Value and Volume)
    - Trade Analysis (Value and Volume)
      - Import Market Analysis
        Import Value and Volume
        Key Supplying Markets
      - Export Market Analysis
        Export Value and Volume
        Key Destination Markets
    - Wholesale Price Trend Analysis and Forecast
    - Seasonality Analysis

List of Companies Covered in this Report:

Market Overview
Market Drivers
Market Restraints
Opportunities
Challenges
Value Chain Analysis
Technologies and Usage of AI in the Industry
Input Market Analysis
Distribution Channel Analysis
Market Sentiment Analysis
PESTLE Analysis
Regulatory Framework
Logistics and Infrastructure
Overview of the Competition
Recent Developments
Market Concentration Analysis
List of Key Players

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 Introduction

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 Research Methodology3 Executive Summary

4 Market Landscape

4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing demand for nutrient-dense produce
4.2.2 Government agro-processing incentives
4.2.3 Precision agri-tech and smart irrigation uptake
4.2.4 Controlled-atmosphere export logistics boost
4.2.5 Cultivar-specific global marketing campaigns
4.2.6 Expansion of bilateral phytosanitary agreements
4.3 Market Restraints
4.3.1 Non-tariff phytosanitary barriers
4.3.2 Climate-induced droughts and heatwaves
4.3.3 Water-use license constraints
4.3.4 Volatile currency exposure on imported inputs
4.4 Opportunities
4.5 Challenges
4.6 Value Chain Analysis
4.7 Technologies and Usage of AI in the Industry
4.8 Input Market Analysis
4.8.1 Seeds
4.8.2 Fertilizers
4.8.3 Crop Protection Chemicals
4.9 Distribution Channel Analysis
4.10 Market Sentiment Analysis
4.11 PESTLE Analysis
4.12 Regulatory Framework
4.13 Logistics and Infrastructure

5 Market Size and Growth Forecasts (Value and Volume)

5.1 By Type
5.1.1 Vegetables
5.1.1.1 Potatoes
5.1.1.1.1 Production Analysis
5.1.1.1.1.1 Production Volume
5.1.1.1.1.2 Area Harvested and Yield
5.1.1.1.2 Consumption Analysis (Value and Volume)
5.1.1.1.3 Trade Analysis (Value and Volume)
5.1.1.1.3.1 Import Market Analysis
5.1.1.1.3.1.1 Import Value and Volume
5.1.1.1.3.1.2 Key Supplying Markets
5.1.1.1.3.2 Export Market Analysis
5.1.1.1.3.2.1 Export Value and Volume
5.1.1.1.3.2.2 Key Destination Markets
5.1.1.1.4 Wholesale Price Trend Analysis and Forecast
5.1.1.1.5 Seasonality Analysis
5.1.1.2 Onions
5.1.1.2.1 Production Analysis
5.1.1.2.1.1 Production Volume
5.1.1.2.1.2 Area Harvested and Yield
5.1.1.2.2 Consumption Analysis (Value and Volume)
5.1.1.2.3 Trade Analysis (Value and Volume)
5.1.1.2.3.1 Import Market Analysis
5.1.1.2.3.1.1 Import Value and Volume
5.1.1.2.3.1.2 Key Supplying Markets
5.1.1.2.3.2 Export Market Analysis
5.1.1.2.3.2.1 Export Value and Volume
5.1.1.2.3.2.2 Key Destination Markets
5.1.1.2.4 Wholesale Price Trend Analysis and Forecast
5.1.1.2.5 Seasonality Analysis
5.1.1.3 Tomatoes
5.1.1.3.1 Production Analysis
5.1.1.3.1.1 Production Volume
5.1.1.3.1.2 Area Harvested and Yield
5.1.1.3.2 Consumption Analysis (Value and Volume)
5.1.1.3.3 Trade Analysis (Value and Volume)
5.1.1.3.3.1 Import Market Analysis
5.1.1.3.3.1.1 Import Value and Volume
5.1.1.3.3.1.2 Key Supplying Markets
5.1.1.3.3.2 Export Market Analysis
5.1.1.3.3.2.1 Export Value and Volume
5.1.1.3.3.2.2 Key Destination Markets
5.1.1.3.4 Wholesale Price Trend Analysis and Forecast
5.1.1.3.5 Seasonality Analysis
5.1.1.4 Carrots
5.1.1.4.1 Production Analysis
5.1.1.4.1.1 Production Volume
5.1.1.4.1.2 Area Harvested and Yield
5.1.1.4.2 Consumption Analysis (Value and Volume)
5.1.1.4.3 Trade Analysis (Value and Volume)
5.1.1.4.3.1 Import Market Analysis
5.1.1.4.3.1.1 Import Value and Volume
5.1.1.4.3.1.2 Key Supplying Markets
5.1.1.4.3.2 Export Market Analysis
5.1.1.4.3.2.1 Export Value and Volume
5.1.1.4.3.2.2 Key Destination Markets
5.1.1.4.4 Wholesale Price Trend Analysis and Forecast
5.1.1.4.5 Seasonality Analysis
5.1.1.5 Cabbage and Brassicas
5.1.1.5.1 Production Analysis
5.1.1.5.1.1 Production Volume
5.1.1.5.1.2 Area Harvested and Yield
5.1.1.5.2 Consumption Analysis (Value and Volume)
5.1.1.5.3 Trade Analysis (Value and Volume)
5.1.1.5.3.1 Import Market Analysis
5.1.1.5.3.1.1 Import Value and Volume
5.1.1.5.3.1.2 Key Supplying Markets
5.1.1.5.3.2 Export Market Analysis
5.1.1.5.3.2.1 Export Value and Volume
5.1.1.5.3.2.2 Key Destination Markets
5.1.1.5.4 Wholesale Price Trend Analysis and Forecast
5.1.1.5.5 Seasonality Analysis
5.1.1.6 Pumpkins and Squash
5.1.1.6.1 Production Analysis
5.1.1.6.1.1 Production Volume
5.1.1.6.1.2 Area Harvested and Yield
5.1.1.6.2 Consumption Analysis (Value and Volume)
5.1.1.6.3 Trade Analysis (Value and Volume)
5.1.1.6.3.1 Import Market Analysis
5.1.1.6.3.1.1 Import Value and Volume
5.1.1.6.3.1.2 Key Supplying Markets
5.1.1.6.3.2 Export Market Analysis
5.1.1.6.3.2.1 Export Value and Volume
5.1.1.6.3.2.2 Key Destination Markets
5.1.1.6.4 Wholesale Price Trend Analysis and Forecast
5.1.1.6.5 Seasonality Analysis
5.1.1.7 Others (Spinach, Sweet Corn, etc.)
5.1.1.7.1 Production Analysis
5.1.1.7.1.1 Production Volume
5.1.1.7.1.2 Area Harvested and Yield
5.1.1.7.2 Consumption Analysis (Value and Volume)
5.1.1.7.3 Trade Analysis (Value and Volume)
5.1.1.7.3.1 Import Market Analysis
5.1.1.7.3.1.1 Import Value and Volume
5.1.1.7.3.1.2 Key Supplying Markets
5.1.1.7.3.2 Export Market Analysis
5.1.1.7.3.2.1 Export Value and Volume
5.1.1.7.3.2.2 Key Destination Markets
5.1.1.7.4 Wholesale Price Trend Analysis and Forecast
5.1.1.7.5 Seasonality Analysis
5.1.2 Fruits
5.1.2.1 Citrus (Oranges, Lemons/Limes, Grapefruit)
5.1.2.1.1 Production Analysis
5.1.2.1.1.1 Production Volume
5.1.2.1.1.2 Area Harvested and Yield
5.1.2.1.2 Consumption Analysis (Value and Volume)
5.1.2.1.3 Trade Analysis (Value and Volume)
5.1.2.1.3.1 Import Market Analysis
5.1.2.1.3.1.1 Import Value and Volume
5.1.2.1.3.1.2 Key Supplying Markets
5.1.2.1.3.2 Export Market Analysis
5.1.2.1.3.2.1 Export Value and Volume
5.1.2.1.3.2.2 Key Destination Markets
5.1.2.1.4 Wholesale Price Trend Analysis and Forecast
5.1.2.1.5 Seasonality Analysis
5.1.2.2 Apples and Pears
5.1.2.2.1 Production Analysis
5.1.2.2.1.1 Production Volume
5.1.2.2.1.2 Area Harvested and Yield
5.1.2.2.2 Consumption Analysis (Value and Volume)
5.1.2.2.3 Trade Analysis (Value and Volume)
5.1.2.2.3.1 Import Market Analysis
5.1.2.2.3.1.1 Import Value and Volume
5.1.2.2.3.1.2 Key Supplying Markets
5.1.2.2.3.2 Export Market Analysis
5.1.2.2.3.2.1 Export Value and Volume
5.1.2.2.3.2.2 Key Destination Markets
5.1.2.2.4 Wholesale Price Trend Analysis and Forecast
5.1.2.2.5 Seasonality Analysis
5.1.2.3 Grapes
5.1.2.3.1 Production Analysis
5.1.2.3.1.1 Production Volume
5.1.2.3.1.2 Area Harvested and Yield
5.1.2.3.2 Consumption Analysis (Value and Volume)
5.1.2.3.3 Trade Analysis (Value and Volume)
5.1.2.3.3.1 Import Market Analysis
5.1.2.3.3.1.1 Import Value and Volume
5.1.2.3.3.1.2 Key Supplying Markets
5.1.2.3.3.2 Export Market Analysis
5.1.2.3.3.2.1 Export Value and Volume
5.1.2.3.3.2.2 Key Destination Markets
5.1.2.3.4 Wholesale Price Trend Analysis and Forecast
5.1.2.3.5 Seasonality Analysis
5.1.2.4 Avocados
5.1.2.4.1 Production Analysis
5.1.2.4.1.1 Production Volume
5.1.2.4.1.2 Area Harvested and Yield
5.1.2.4.2 Consumption Analysis (Value and Volume)
5.1.2.4.3 Trade Analysis (Value and Volume)
5.1.2.4.3.1 Import Market Analysis
5.1.2.4.3.1.1 Import Value and Volume
5.1.2.4.3.1.2 Key Supplying Markets
5.1.2.4.3.2 Export Market Analysis
5.1.2.4.3.2.1 Export Value and Volume
5.1.2.4.3.2.2 Key Destination Markets
5.1.2.4.4 Wholesale Price Trend Analysis and Forecast
5.1.2.4.5 Seasonality Analysis
5.1.2.5 Bananas
5.1.2.5.1 Production Analysis
5.1.2.5.1.1 Production Volume
5.1.2.5.1.2 Area Harvested and Yield
5.1.2.5.2 Consumption Analysis (Value and Volume)
5.1.2.5.3 Trade Analysis (Value and Volume)
5.1.2.5.3.1 Import Market Analysis
5.1.2.5.3.1.1 Import Value and Volume
5.1.2.5.3.1.2 Key Supplying Markets
5.1.2.5.3.2 Export Market Analysis
5.1.2.5.3.2.1 Export Value and Volume
5.1.2.5.3.2.2 Key Destination Markets
5.1.2.5.4 Wholesale Price Trend Analysis and Forecast
5.1.2.5.5 Seasonality Analysis
5.1.2.6 Stone Fruits
5.1.2.6.1 Production Analysis
5.1.2.6.1.1 Production Volume
5.1.2.6.1.2 Area Harvested and Yield
5.1.2.6.2 Consumption Analysis (Value and Volume)
5.1.2.6.3 Trade Analysis (Value and Volume)
5.1.2.6.3.1 Import Market Analysis
5.1.2.6.3.1.1 Import Value and Volume
5.1.2.6.3.1.2 Key Supplying Markets
5.1.2.6.3.2 Export Market Analysis
5.1.2.6.3.2.1 Export Value and Volume
5.1.2.6.3.2.2 Key Destination Markets
5.1.2.6.4 Wholesale Price Trend Analysis and Forecast
5.1.2.6.5 Seasonality Analysis
5.1.2.7 Exotic and Other Fruits (Dragon Fruit, Passion Fruit, etc.)
5.1.2.7.1 Production Analysis
5.1.2.7.1.1 Production Volume
5.1.2.7.1.2 Area Harvested and Yield
5.1.2.7.2 Consumption Analysis (Value and Volume)
5.1.2.7.3 Trade Analysis (Value and Volume)
5.1.2.7.3.1 Import Market Analysis
5.1.2.7.3.1.1 Import Value and Volume
5.1.2.7.3.1.2 Key Supplying Markets
5.1.2.7.3.2 Export Market Analysis
5.1.2.7.3.2.1 Export Value and Volume
5.1.2.7.3.2.2 Key Destination Markets
5.1.2.7.4 Wholesale Price Trend Analysis and Forecast
5.1.2.7.5 Seasonality Analysis

6 End Use Applications and Industries

6.1 Primary Applications and Emerging Applications
6.2 Consumption Breakdown by Industries

7 Competitive Landscape

7.1 Overview of the Competition
7.2 Recent Developments
7.3 Market Concentration Analysis
7.4 List of Key Players
7.4.1 Bertie van Zyl (Pty) Ltd
7.4.2 Capespan Group Ltd
7.4.3 Westfalia Fruit (Pty) Ltd (Hans Merensky Holdings)
7.4.4 Dutoit Group (Pty) Ltd
7.4.5 The Karsten Group (Pty) Ltd
7.4.6 Afrifresh Group (Pty) Ltd (Dole plc)
7.4.7 HL Hall and Sons Fruit (Pty) Ltd
7.4.8 Lona Group (Pty) Ltd
7.4.9 Ceres Fruit Growers (Pty) Ltd
7.4.10 Mouton Citrus (Pty) Ltd
7.4.11 Komati Fruit (Pty) Ltd
7.4.12 Sundays River Citrus Company (Pty) Ltd
7.4.13 Core Fruit (Pty) Ltd
7.4.14 Unifrutti South Africa (Pty) Ltd
7.4.15 Haygrove South Africa (Pty) Ltd

8 Market Opportunities and Future Outlook

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South Africa Fruits And Vegetables Market Trends and Insights

Growing Demand for Nutrient-Dense Produce

Government Agro-Processing Incentives

Non-Tariff Phytosanitary Barriers

Other drivers and restraints analyzed in the detailed report include:

Segment Analysis

Complete Report Scope:

List of Companies Covered in this Report:

Additional Benefits:

Table of Contents

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